- Student Life
This Bachelor’s Degree course aims at developing the essential skills for a role in marketing.
Throughout the course, students carry out projects in collaboration with companies, respond to business challenges, participate in international marketing competitions, have lessons given by companies and visit some organisations to familiarise themselves with the professional reality of a marketing manager.
During the course, cases are studied within the scope of social responsibility and sustainability.
With this degree in marketing, students also take a certification in Google Adwords, which allows them to acquire knowledge in a very important field in marketing: digital.
At the end of the degree course in Marketing Management, students also have access to a skills certification: Laureate Professional Assessment.
|Campus||Quinta do Bom Nome - Lisbon|
Schedule subject to availability
|START DATE||September 2019|
During the Bachelor’s Degree course in Marketing, students will have constant contact with the professional world, both through seminars with renowned leaders and professionals, workshops, projects with companies and the possibility of carrying out traineeships in marketing.
"Studying at IPAM is synonymous with experiential and, especially, practical education. The contact with the business world and solving real business cases are a constant reality which brings us closer every day to the true essence of Marketing Management. The close relationship with faculty, companies and colleagues also turns the learning experience into a valuable networking tool.”
“Being a Marketing Manager is a high-risk profession and IPAM taught and prepared me for the challenge.”
|Research and Research Methods||60||6|
|Language and Business Presentation||45||6|
|Culture, Ideology and Market||45||6|
|Fundamentals of Management||60||6|
|Marketing and Consumption Lab A||45||6|
|Economics and International Transactions||60||6|
|Marketing and Consumption Lab B||45||6|
|Group Dynamics and Animation||45||6|
|Distribution Channel Management||60||6|
|Purchase and Sale Behaviour||45||5|
|Traineeship in Marketing Consumption||30||15|
For entry to the Marketing Management Bachelor’s Degree course, students must submit one of the following admission exams: