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Licenciatura em Marketing

    This Bachelor’s Degree course aims at developing the essential skills for a role in marketing.

    Throughout the course, students carry out projects in collaboration with companies, respond to business challenges, participate in international marketing competitions, have lessons given by companies and visit some organisations to familiarise themselves with the professional reality of a marketing manager.

    During the course, cases are studied within the scope of social responsibility and sustainability.

    With this degree in marketing, students also take a certification in Google Adwords, which allows them to acquire knowledge in a very important field in marketing: digital.

    At the end of the degree course in Marketing Management, students also have access to a skills certification: Laureate Professional Assessment.

    Marta Bicho - Coordenadora da Licenciatura em Gestão de Marketing

    Course Coordination

    Marta Bicho
    Coordinator of the bachelor's degree in Marketing Management
    Campus Quinta do Bom Nome - Lisbon
    SCHEDULE Daytime

    Schedule subject to availability

    DuraTION 6 Semesters
    START DATE September 2019
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    Career Opportunities

    • Marketing Assistant
    • Communication and Image Assistant
    • Product / Service / Market Management
    • Account / Sales / Events Management
    • Web Marketing / E-Commerce
    • Market Studies Technician
    • Methods Planner
    • Trade Marketing
    • Direct Marketing Management

    Real-world business experience

    During the Bachelor’s Degree course in Marketing, students will have constant contact with the professional world, both through seminars with renowned leaders and professionals, workshops, projects with companies and the possibility of carrying out traineeships in marketing.

    International Experience

    Global network offers 70 universities in 25 countries where students can do their international mobility.

    Testimonials

    jose_horta_costa.jpg
    José Horta e Costa
    MARKETING MANAGEMENT STUDENT

    "Studying at IPAM is synonymous with experiential and, especially, practical education. The contact with the business world and solving real business cases are a constant reality which brings us closer every day to the true essence of Marketing Management. The close relationship with faculty, companies and colleagues also turns the learning experience into a valuable networking tool.”

    testemunho-geral.jpg
    Hugo Silva
    mARKETING mANAGEMENT aLUMNI | Market Director Whirlpool Portugal

    “Being a Marketing Manager is a high-risk profession and IPAM taught and prepared me for the challenge.”

    1st Semester

    COURSES HOURS ECTS
    Marketing Fundamentals 60 6
    Research and Research Methods 60 6
    Language and Business Presentation 45 6
    Culture, Ideology and Market 45 6
    Fundamentals of Management 60 6

    2nd Semester

    COURSES HOURS ECTS
    Marketing 60 6
    Business Economics 60 6
    Consumer Behaviour 45 6
    Descriptive Statistics 60 6
    Marketing and Consumption Lab A 45 6

    3rd Semester

    COURSES HOURS ECTS
    Communication Management 45 6
    Market Studies 60 6
    Product Management 60 6
    Economics and International Transactions 60 6
    Forecasting Methods 60 6

    4th Semester

    COURSES HOURS ECTS
    Organisational Behaviour 45 6
    Advertising 60 6
    Price Management 60 6
    Management Accounting 60 6
    Marketing and Consumption Lab B 45 6

    5th Semester

    COURSES HOURS ECTS
    Group Dynamics and Animation 45 6
    Distribution Channel Management 60 6
    Sales Management 60 6
    Financial Management 60 6
    Marketing Plan 45 6

    6th Semester

    COURSES HOURS ECTS
    Purchase and Sale Behaviour 45 5
    Information Systems 60 5
    Personnel Management 45 5
    Traineeship in Marketing Consumption 30 15

    For entry to the Marketing Management Bachelor’s Degree course, students must submit one of the following admission exams:

    • Geography

    or

    • Mathematics Applied to Social Sciences

    or

    • Portuguese

    Galery

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