Bachelor's Degree
This Bachelor’s Degree course aims at developing the essential skills for a role in marketing.
Throughout the course, students carry out projects in collaboration with companies, respond to business challenges, participate in international marketing competitions, have lessons given by companies and visit some organisations to familiarise themselves with the professional reality of a marketing manager.
During the course, cases are studied within the scope of social responsibility and sustainability.
With this degree in marketing, students also take a certification in Google Adwords, which allows them to acquire knowledge in a very important field in marketing: digital.
Campus | Quinta do Bom Nome - Lisbon |
---|---|
SCHEDULE | Daytime Schedule subject to availability |
DuraTION | 6 Semesters |
START DATE | September 2019 |
During the Bachelor’s Degree course in Marketing, students will have constant contact with the professional world, both through seminars with renowned leaders and professionals, workshops, projects with companies and the possibility of carrying out traineeships in marketing.
"Studying at IPAM is synonymous with experiential and, especially, practical education. The contact with the business world and solving real business cases are a constant reality which brings us closer every day to the true essence of Marketing Management. The close relationship with faculty, companies and colleagues also turns the learning experience into a valuable networking tool.”
“Being a Marketing Manager is a high-risk profession and IPAM taught and prepared me for the challenge.”
COURSES | HOURS | ECTS |
Marketing Fundamentals | 60 | 6 |
Research and Research Methods | 60 | 6 |
Language and Business Presentation | 45 | 6 |
Culture, Ideology and Market | 45 | 6 |
Fundamentals of Management | 60 | 6 |
COURSES | HOURS | ECTS |
Marketing | 60 | 6 |
Business Economics | 60 | 6 |
Consumer Behaviour | 45 | 6 |
Descriptive Statistics | 60 | 6 |
Marketing and Consumption Lab A | 45 | 6 |
COURSES | HOURS | ECTS |
Communication Management | 45 | 6 |
Market Studies | 60 | 6 |
Product Management | 60 | 6 |
Economics and International Transactions | 60 | 6 |
Forecasting Methods | 60 | 6 |
COURSES | HOURS | ECTS |
Organisational Behaviour | 45 | 6 |
Advertising | 60 | 6 |
Price Management | 60 | 6 |
Management Accounting | 60 | 6 |
Marketing and Consumption Lab B | 45 | 6 |
COURSES | HOURS | ECTS |
Group Dynamics and Animation | 45 | 6 |
Distribution Channel Management | 60 | 6 |
Sales Management | 60 | 6 |
Financial Management | 60 | 6 |
Marketing Plan | 45 | 6 |
COURSES | HOURS | ECTS |
Purchase and Sale Behaviour | 45 | 5 |
Information Systems | 60 | 5 |
Personnel Management | 45 | 5 |
Traineeship in Marketing Consumption | 30 | 15 |
For entry to the Marketing Management Bachelor’s Degree course, students must submit one of the following admission exams:
or
or
Quinta do Bom Nome,
Estr. da Correia 53
1500-210 Lisboa