Marketing Management

This Bachelor’s Degree course aims at developing the essential skills for a role in marketing.

Throughout the course, students carry out projects in collaboration with companies, respond to business challenges, participate in international marketing competitions, have lessons given by companies and visit some organisations to familiarise themselves with the professional reality of a marketing manager.

During the course, cases are studied within the scope of social responsibility and sustainability.

With this degree in marketing, students also take a certification in Google Adwords, which allows them to acquire knowledge in a very important field in marketing: digital.

Campus	Quinta do Bom Nome - Lisbon
SCHEDULE	Daytime Schedule subject to availability
DuraTION	6 Semesters
START DATE	September 2019

José Horta e Costa
MARKETING MANAGEMENT STUDENT

"Studying at IPAM is synonymous with experiential and, especially, practical education. The contact with the business world and solving real business cases are a constant reality which brings us closer every day to the true essence of Marketing Management. The close relationship with faculty, companies and colleagues also turns the learning experience into a valuable networking tool.”

Hugo Silva
mARKETING mANAGEMENT aLUMNI | Market Director Whirlpool Portugal

“Being a Marketing Manager is a high-risk profession and IPAM taught and prepared me for the challenge.”

COURSES	HOURS	ECTS
Marketing Fundamentals	60	6
Research and Research Methods	60	6
Language and Business Presentation	45	6
Culture, Ideology and Market	45	6
Fundamentals of Management	60	6

COURSES	HOURS	ECTS
Marketing	60	6
Business Economics	60	6
Consumer Behaviour	45	6
Descriptive Statistics	60	6
Marketing and Consumption Lab A	45	6

COURSES	HOURS	ECTS
Communication Management	45	6
Market Studies	60	6
Product Management	60	6
Economics and International Transactions	60	6
Forecasting Methods	60	6

COURSES	HOURS	ECTS
Organisational Behaviour	45	6
Advertising	60	6
Price Management	60	6
Management Accounting	60	6
Marketing and Consumption Lab B	45	6

COURSES	HOURS	ECTS
Group Dynamics and Animation	45	6
Distribution Channel Management	60	6
Sales Management	60	6
Financial Management	60	6
Marketing Plan	45	6

Course Coordination

Career Opportunities

Real-world business experience

International Experience

Testimonials

1st Semester

2nd Semester

3rd Semester

4th Semester

5th Semester

6th Semester

Galery

Next steps:

Admissions

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