The world is moving at a very fast pace and modern business is increasingly global. This Master was specially designed to meet the needs and trends of the global marketplace.


    It is an innovative academic experience with its international scope, multicultural classroom environment, intensive learning dynamics, and strong links with industry. Students learn together with leading academics and industry experts and gain insights into the latest thinking and practices in global marketing in the context of sophisticated and demanding consumers, digital revolution, and globalization.


    The philosophy behind this Master favors open knowledge and discovery-led learning, where all stakeholders contribute to the learning process.


    Acredited by A3ES on 09/07/2019.

    Registration: R/A-Cr 53/2019 on 09/08/2019 (DGES).

    Despacho n.º 7859/2021, de 10 de agosto de 2021, II Série nº 151 D.R.



    Fernando Pinto Santos
    Language English
    Campus Porto
    schedule Daytime
    Duration 4 Semesters
    start date September


    Main Features

    Truly global
    • The course is entirely taught in English
    • Companies involved in the course have international operations.
    • Teachers have substantial global experience, with enriched and broad views of the world.
    • Multicultural environment in the classroom.
    • International mobility period (optional), in a network of partner universities.

    • This Master is designed to address key areas that are indissociable of the future of marketing: digitalization, artificial intelligence, disruption, analytics, or change management, among others.

    Innovative learning dynamics
    • Curricular units are organized intensively, running in a few weeks instead of the whole semester
    • Teaching model: one Main Teacher and one Guest Teacher. Being someone deeply engaged in practice, such as an entrepreneur, the latter brings a special expertise to the learning experience.
    • Commonly, classes take place from Monday to Thursday, only in the morning. This gives students the needed flexibility to study and work on the different challenges set in the course.

    Marketing with a flavor of entrepreneurship
    • Students are challenged to create their own business in a transversal project.
    • In the end of the Master’s first year, there will be the opportunity for projects to be pitched to investors.


    This Master aims at developing students’ competencies to become marketing professionals equipped with the knowledge and skills needed to build a successful career in settings where a global outlook is deemed as essential.


    Potential careers include: International Marketing Manager; Business Development Manager; Market Research Analyst; Global Product Manager; Digital Marketing Strategist; Brand Manager; Strategy Consultant; Marketing Partnerships Manager; Customer Engagement Manager; Transformation and Innovation Manager.

    Learning by doing

    • This Master fosters a culture of learning by doing with hands-on projects.
    •  Contacts with organizations happen throughout the course, in different contexts and formats. 
    • In the course’s second year, students can do an (optional) internship.


    Scholarships in the form of partial tuition fee waivers (up to 50%) are available for eligible applicants. Please do consult more information here.



    Moe Bagheri

    Founder @ Moe's Consulting

    Teacher @ ipam PORTO

    "Teaching at IPAM has been a thrilling experience for me. Several things make it quite pleasing, namely the school's friendly and open environment, professors' autonomy to teach the latest marketing concepts, using business cases, and even inviting guests from different parts of the world to share their knowledge and expertise. IPAM professors come from different backgrounds, bringing their technical know-how, rooted in their professional market and industry experience, to the classrooms. The multicultural nature of the master's program is coupled with the international professors and students, making the Global Master's in Marketing a fulfilling learning experience. I enthusiastically recommend joining this exciting and enriching program."


    Dana Neugebauer
    Student @ ipam PORTO

    "One of the things that I appreciate the most about this course is how focused it is on internacional markets and cases, as well as on the marketing practices on a global scale. In addition to the somewhat more traditional learning outcomes, I truly appreciate the development of important skills such as flexibility, teamwork and even improvisation.




    1st Semester

    Global Marketing Strategy 60 6
    Future Consumption Society 60 6
    Marketing Research Methods 60 6
    Talent and Change Management 60 6
    Disruptive Business Models 60 6

    2nd Semester

    Marketing Future Cast 60 6
    Digital Marketing Strategy 60 6
    Marketing Metrics and Analytics 60 6
    Global Marketing Simulator 60 6
    Global Business Plan 60 6

    3rd Semester

    Global Marketing & Branding* 60 12
    Artificial Intelligence applied to Marketing* 60 12
    Marketing & Experience with Services* 60 12
    Sustainability in Marketing Management* 60 12
    Technology applied to Marketing* 60 12
    Dissertation / Professional Project / Internship  30 18


    4th Semester

    Global Marketing Challenge Seminar 20 6
    Dissertation / Professional Project / Internship 30 24


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