Marketing

The world is moving at a very fast pace and modern business is increasingly global. This Master was specially designed to meet the needs and trends of the global marketplace.

It is an innovative academic experience with its international scope, multicultural classroom environment, intensive learning dynamics, and strong links with industry. Students learn together with leading academics and industry experts and gain insights into the latest thinking and practices in global marketing in the context of sophisticated and demanding consumers, digital revolution, and globalization.

The philosophy behind this Master favors open knowledge and discovery-led learning, where all stakeholders contribute to the learning process.

Acredited by A3ES on 09/07/2019.

Registration: R/A-Cr 53/2019 on 09/08/2019 (DGES).

Despacho n.º 7859/2021, de 10 de agosto de 2021, II Série nº 151 D.R.

Language	English
Campus	Porto
schedule	Daytime
Duration	4 Semesters
start date	September

Truly global

The course is entirely taught in English
Companies involved in the course have international operations.
Teachers have substantial global experience, with enriched and broad views of the world.
Multicultural environment in the classroom.
International mobility period (optional), in a network of partner universities.

Future-oriented

This Master is designed to address key areas that are indissociable of the future of marketing: digitalization, artificial intelligence, disruption, analytics, or change management, among others.

Innovative learning dynamics

Curricular units are organized intensively, running in a few weeks instead of the whole semester
Teaching model: one Main Teacher and one Guest Teacher. Being someone deeply engaged in practice, such as an entrepreneur, the latter brings a special expertise to the learning experience.
Commonly, classes take place from Monday to Thursday, only in the morning. This gives students the needed flexibility to study and work on the different challenges set in the course.

Marketing with a flavor of entrepreneurship

Students are challenged to create their own business in a transversal project.
In the end of the Master’s first year, there will be the opportunity for projects to be pitched to investors.

This Master aims at developing students’ competencies to become marketing professionals equipped with the knowledge and skills needed to build a successful career in settings where a global outlook is deemed as essential.

Potential careers include: International Marketing Manager; Business Development Manager; Market Research Analyst; Global Product Manager; Digital Marketing Strategist; Brand Manager; Strategy Consultant; Marketing Partnerships Manager; Customer Engagement Manager; Transformation and Innovation Manager.

Moe Bagheri

Founder @ Moe's Consulting

Teacher @ ipam PORTO

"Teaching at IPAM has been a thrilling experience for me. Several things make it quite pleasing, namely the school's friendly and open environment, professors' autonomy to teach the latest marketing concepts, using business cases, and even inviting guests from different parts of the world to share their knowledge and expertise. IPAM professors come from different backgrounds, bringing their technical know-how, rooted in their professional market and industry experience, to the classrooms. The multicultural nature of the master's program is coupled with the international professors and students, making the Global Master's in Marketing a fulfilling learning experience. I enthusiastically recommend joining this exciting and enriching program."

Dana Neugebauer
Student @ ipam PORTO

"One of the things that I appreciate the most about this course is how focused it is on internacional markets and cases, as well as on the marketing practices on a global scale. In addition to the somewhat more traditional learning outcomes, I truly appreciate the development of important skills such as flexibility, teamwork and even improvisation.

COURSE UNITS	HOURS	ECTS
Global Marketing Strategy	60	6
Future Consumption Society	60	6
Marketing Research Methods	60	6
Talent and Change Management	60	6
Disruptive Business Models	60	6

COURSE UNITS	HOURS	ECTS
Marketing Future Cast	60	6
Digital Marketing Strategy	60	6
Marketing Metrics and Analytics	60	6
Global Marketing Simulator	60	6
Global Business Plan	60	6

COURSE UNITS	HOURS	ECTS
Global Marketing & Branding*	60	12
Artificial Intelligence applied to Marketing*	60	12
Marketing & Experience with Services*	60	12
Sustainability in Marketing Management*	60	12
Technology applied to Marketing*	60	12
Dissertation / Professional Project / Internship	30	18

COURSE UNITS	HOURS	ECTS
Global Marketing Challenge Seminar	20	6
Dissertation / Professional Project / Internship	30	24

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