- Vida Académica
The world is moving at a very fast pace and modern business is increasingly global. This Master was specially designed to meet the needs and trends of the global marketplace.
It is an innovative academic experience with its international scope, multicultural classroom environment, intensive learning dynamics, and strong links with industry. Students learn together with leading academics and industry experts and gain insights into the latest thinking and practices in global marketing in the context of sophisticated and demanding consumers, digital revolution, and globalization.
The philosophy behind this Master favors open knowledge and discovery-led learning, where all stakeholders contribute to the learning process.
Acredited by A3ES on 09/07/2019.
Registration: R/A-Cr 53/2019 on 09/08/2019 (DGES).
This Master aims at developing students’ competencies to become marketing professionals equipped with the knowledge and skills needed to build a successful career in settings where a global outlook is deemed as essential.
Potential careers include: International Marketing Manager; Business Development Manager; Market Research Analyst; Global Product Manager; Digital Marketing Strategist; Brand Manager; Strategy Consultant; Marketing Partnerships Manager; Customer Engagement Manager; Transformation and Innovation Manager.
Founder @ Moe's ConsultingTeacher @ ipam PORTO
"Teaching at IPAM has been a thrilling experience for me. Several things make it quite pleasing, namely the school's friendly and open environment, professors' autonomy to teach the latest marketing concepts, using business cases, and even inviting guests from different parts of the world to share their knowledge and expertise. IPAM professors come from different backgrounds, bringing their technical know-how, rooted in their professional market and industry experience, to the classrooms. The multicultural nature of the master's program is coupled with the international professors and students, making the Global Master's in Marketing a fulfilling learning experience. I enthusiastically recommend joining this exciting and enriching program."
"One of the things that I appreciate the most about this course is how focused it is on internacional markets and cases, as well as on the marketing practices on a global scale. In addition to the somewhat more traditional learning outcomes, I truly appreciate the development of important skills such as flexibility, teamwork and even improvisation.
|Global Marketing Strategy||60||6|
|Future Consumption Society||60||6|
|Marketing Research Methods||60||6|
|Talent and Change Management||60||6|
|Disruptive Business Models||60||6|
|Marketing Future Cast||60||6|
|Digital Marketing Strategy||60||6|
|Marketing Metrics and Analytics||60||6|
|Global Marketing Simulator||60||6|
|Global Business Plan||60||6|
|Global Marketing & Branding*||60||12|
|Artificial Intelligence applied to Marketing*||60||12|
|Marketing & Experience with Services*||60||12|
|Sustainability in Marketing Management*||60||12|
|Technology applied to Marketing*||60||12|
|Dissertation / Professional Project / Internship||30||18|
|Global Marketing Challenge Seminar||20||6|
|Dissertation / Professional Project / Internship||30||24|