Global Master
The world is moving at a very fast pace and modern business is increasingly global.
This new Master was specially designed to meet the needs and trends of the global marketplace.
The course is taught entirely in English and it is an innovative academic experience with its international focus, its emphasis on ethical and sustainable marketing and its strong links with industry.
The philosophy behind this Master favors open knowledge and discovery-led learning, where all stakeholders contribute to the learning process.
Furthermore, it is fostered a culture of learning by doing: putting theory into practice with hands-on industry partnerships, live case studies, practical workshops and teamwork. Upon completion of this course students will be equipped with the comprehensive knowledge, expertise and skills needed to build a successful career in international settings.
Acreditado pela A3ES em 09/07/2019.
Registo nº R/A-Cr 53/2019 de 09/08/2019 (DGES).
| Language | English |
|---|---|
| Campus | Porto |
| schedule | Daytime |
| Duration | 4 Semesters |
| start date | September |
>> Explore the future of marketing on a global scale, working with companies on real-time projects.
>> Learn to combine sharp analytical skills with creativity to ensure that products and services stand out in a global marketplace.
>> Discover how technology can help to develop sustainable marketing practices, better understand consumer behavior and plan marketing strategies.
>> Study with leading academics and industry experts and gain insights into the latest thinking and practices in global marketing.
>> Acquire comprehensive knowledge, expertise and skills needed to build a successful career in international settings.
>> Understand how international companies design and implement marketing strategies to create customer value and competitive advantage in the markets, in the context of increasingly sophisticated and demanding consumers, digital revolution and globalization.
| COURSE UNITS | HOURS | ECTS |
| Global Marketing Strategy | 60 | 6 |
| Future Consumption Society | 60 | 6 |
| Marketing Research Methods | 60 | 6 |
| Talent and Change Management | 60 | 6 |
| Disruptive Business Models | 60 | 6 |
| COURSE UNITS | HOURS | ECTS |
| Marketing Future Cast | 60 | 6 |
| Digital Marketing Strategy | 60 | 6 |
| Marketing Metrics and Analytics | 60 | 6 |
| Global Marketing Simulator | 60 | 6 |
| Global Business Plan | 60 | 6 |
| COURSE UNITS | HOURS | ECTS |
| Global Marketing & Branding* | 60 | 12 |
| Artificial Intelligence applied to Marketing* | 60 | 12 |
| Marketing & Experience with Services* | 60 | 12 |
| Sustainability in Marketing Management* | 60 | 12 |
| Technology applied to Marketing* | 60 | 12 |
| Dissertation / Professional Project / Internship | 30 | 18 |
*Optional
| COURSE UNITS | HOURS | ECTS |
| Global Marketing Challenge Seminar | 20 | 6 |
| Dissertation / Professional Project / Internship | 30 | 24 |
Rua Manuel Pinto de Azevedo, 748
4100-320 Porto
© IPAM. Todos os direitos reservados. Site criado por 
