The world is moving at a very fast pace and modern business is increasingly global. 

    This Master was specially designed to meet the needs and trends of the global marketplace.

    The course is fully taught in English and it is an innovative academic experience with its international focus, its emphasis on ethical and sustainable marketing and its strong links with industry.

    The philosophy behind this Master favors open knowledge and discovery-led learning, where all stakeholders contribute to the learning process.

    Furthermore, it is fostered a culture of learning by doing: putting theory into practice with hands-on industry partnerships, live case studies, practical workshops and teamwork. Upon completion of this course students will be equipped with the comprehensive knowledge, expertise and skills needed to build a successful career in international settings.


    Acredited by A3ES on 09/07/2019.

    Registration: R/A-Cr 53/2019 on 09/08/2019 (DGES).



    Fernando Pinto Santos
    Language English
    Campus Porto
    schedule Daytime
    Duration 4 Semesters
    start date September
    Global Master in Marketing

    Key benefits

    •  Explore the future of marketing on a global scale, working with companies on real-time projects.
    •  Learn to combine sharp analytical skills with creativity to ensure that products and services stand out in a global marketplace.
    • Discover how technology can help to develop sustainable marketing practices, better understand consumer behavior and plan marketing strategies.
    •  Study with leading academics and industry experts and gain insights into the latest thinking and practices in global marketing.
    •  Acquire comprehensive knowledge, expertise and skills needed to build a successful career in international settings.
    • Understand how international companies design and implement marketing strategies to create customer value and competitive advantage in the markets, in the context of increasingly sophisticated and demanding consumers, digital revolution and globalization.
    • Contact with different nationalities, cultures  and perceptions throughout the Master.


    This Master aims at developing students’ competencies to become marketing professionals with a global mindset. Students will be able to understand how to shape the future, how to solve complex problems, how to be able to think and work strategically, and how to become emotionally intelligent and socially responsible managers.
    Also, students will acquire the knowledge and skills to work in multinational corporations, SMEs operating globally or specialist marketing agencies, in positions involving strategic marketing management, brand management, digital marketing, among others.
    Potential careers include: International Marketing Manager, Business Development Manager, Market Research Analyst, Global Product Manager, Digital Marketing Strategist, Brand Manager, Strategy Consultant, Marketing Partnerships Manager, Customer Engagement Manager, Transformation and Innovation Manager.


    Miguel Freitas
    Miguel Freitas

    The Global Marketing Master from IPAM not only provides an overview of Marketing in the international environment, but also several monitoring and content management tools, contributing towards the strengthen of strategic thinking, through the study of real cases in class. Also, the visits and projects made to companies enable the students to see the theory in practise. The contents are up-to-date and addressed within a cocreation and open environment. This Master has definitely exceeded my expectations, being a life changing experience for me. What you will learn here, you will know it for the rest of your life.

    Anahi Lopez
    Anahi Lopez

    "In addition to having teachers that are professionals with years of experience in their fields and that share their knowledge in an engaging way, I have definitely loved the fact of participating in challenges in partnership with real companies. Teachers do motivate us to do the best job possible and push us to be able to put knowledge into practice".

    1st Semester

    Global Marketing Strategy 60 6
    Future Consumption Society 60 6
    Marketing Research Methods 60 6
    Talent and Change Management 60 6
    Disruptive Business Models 60 6

    2nd Semester

    Marketing Future Cast 60 6
    Digital Marketing Strategy 60 6
    Marketing Metrics and Analytics 60 6
    Global Marketing Simulator 60 6
    Global Business Plan 60 6

    3rd Semester

    Global Marketing & Branding* 60 12
    Artificial Intelligence applied to Marketing* 60 12
    Marketing & Experience with Services* 60 12
    Sustainability in Marketing Management* 60 12
    Technology applied to Marketing* 60 12
    Dissertation / Professional Project / Internship  30 18


    4th Semester

    Global Marketing Challenge Seminar 20 6
    Dissertation / Professional Project / Internship 30 24


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