- Vida Académica
The world is moving at a very fast pace and modern business is increasingly global.
This Master was specially designed to meet the needs and trends of the global marketplace.
The course is fully taught in English and it is an innovative academic experience with its international focus, its emphasis on ethical and sustainable marketing and its strong links with industry.
The philosophy behind this Master favors open knowledge and discovery-led learning, where all stakeholders contribute to the learning process.
Furthermore, it is fostered a culture of learning by doing: putting theory into practice with hands-on industry partnerships, live case studies, practical workshops and teamwork. Upon completion of this course students will be equipped with the comprehensive knowledge, expertise and skills needed to build a successful career in international settings.
Acredited by A3ES on 09/07/2019.
Registration: R/A-Cr 53/2019 on 09/08/2019 (DGES).
The Global Marketing Master from IPAM not only provides an overview of Marketing in the international environment, but also several monitoring and content management tools, contributing towards the strengthen of strategic thinking, through the study of real cases in class. Also, the visits and projects made to companies enable the students to see the theory in practise. The contents are up-to-date and addressed within a cocreation and open environment. This Master has definitely exceeded my expectations, being a life changing experience for me. What you will learn here, you will know it for the rest of your life.
"In addition to having teachers that are professionals with years of experience in their fields and that share their knowledge in an engaging way, I have definitely loved the fact of participating in challenges in partnership with real companies. Teachers do motivate us to do the best job possible and push us to be able to put knowledge into practice".
|Global Marketing Strategy||60||6|
|Future Consumption Society||60||6|
|Marketing Research Methods||60||6|
|Talent and Change Management||60||6|
|Disruptive Business Models||60||6|
|Marketing Future Cast||60||6|
|Digital Marketing Strategy||60||6|
|Marketing Metrics and Analytics||60||6|
|Global Marketing Simulator||60||6|
|Global Business Plan||60||6|
|Global Marketing & Branding*||60||12|
|Artificial Intelligence applied to Marketing*||60||12|
|Marketing & Experience with Services*||60||12|
|Sustainability in Marketing Management*||60||12|
|Technology applied to Marketing*||60||12|
|Dissertation / Professional Project / Internship||30||18|
|Global Marketing Challenge Seminar||20||6|
|Dissertation / Professional Project / Internship||30||24|