Marketing

This global bachelor's degree in Marketing  responds to a market need in terms of creative, innovative, and sustainable projects, integrating knowledge and practical skills, and able to have a theoretical reflection and analysis of socioeconomic and cultural situations, in national and international context.

This course in marketing is taught entirely in English and is focused on soft skills, providing students with both practical and operational abilities and will allow them to have a better integration in their surrounding environment as professionals and individuals. Leaving behind the much used "paper and pencil" approach, devoting a significant amount of time to laboratory interventions, field work and vocational studies, giving special emphasis to "know" together with "know-how", we will look for the desirable result: the "how to be". This philosophy is embodied in the following way:  

• The course’s plan ensures that students are involved in both individual and group activities that include different teaching methodologies: theoretical, theoretical-practical, tutorials, field work and laboratory;
• Developing Employability lab throughout the study programme, that supports students that are trying to get in contact with the work market;
• Broadcast of conferences with international personalities, a busy and diversified agenda and academic counselling;
• Strong focus on internationalization, giving the students a wide perspective on the professional market and employability; In this sense and according to what is described throughout this submission besides classes, students are invited to take part in several activities (English classes, English lab, seminars, international conferences and the employability lab) that allow the improvement and enrichment of their training experience, fulfilling at the same time the university’s mission.

Nº de regito na DGES : R/A-Cr 70/2017