The world is moving at a very fast pace and modern business is increasingly global. 


    The Global Master in Marketing was specially designed to meet the needs and trends of the global marketplace. The course is fully taught in English and it is an innovative academic experience with its international focus, its emphasis on digital, ethical and sustainable marketing, and its strong links with industry.


    Accredited by A3ES on 05/05/2020.

    Registration: R/A-Cr 39/2020 on 04/06/2020 (DGES).

    Despacho n.º 7858/2021, de 10 de agosto de 2021, II Série nº 151 D.R.

    Natália Pacheco


    Natalia Pacheco
    Language English
    Campus Quinta do Bom Nome - Lisboa
    schedule Daytime
    Duration 4 Semesters
    start date September


    Key benefits

              • Explore the future of marketing on a global scale, working with global and international companies on real-time projects.

              • Learn to combine sharp analytical skills with creativity to ensure that products and services stand out in a global marketplace.

              • Discover how technology can help to develop sustainable marketing practices, better understand consumer behavior, and plan marketing strategies.

              •  Study with leading academics and industry experts and gain insights into the latest thinking and practices in global marketing.

              • Acquire comprehensive knowledge, expertise, and skills needed to build a successful career in international settings.

              • Understand how global and international companies design and implement marketing strategies to create customer value and competitive advantage in the markets, in the context of increasingly sophisticated and demanding consumers, digital revolution, and globalization.

              • Build a global professional network with academic and expert marketing professionals.

              • Experience a multicultural environment by interacting with people from different nationalities and backgrounds.

              • Fast track to SKF’s Global Graduate Programme, a paid job opportunity.


    This Master's aims at developing students’ competencies to become marketing professionals with a global mindset. Students will be able to understand how to shape the future, how to solve complex problems, how to be able to think and work strategically, and how to become emotionally intelligent and socially responsible managers.
    Also, students will acquire the knowledge and skills to work in multinational corporations, SMEs operating globally, or specialist marketing agencies, in positions involving strategic marketing management, brand management, digital marketing, among others.
    Potential careers include:
    International Marketing Manager, Business Development Manager, Market Research Analyst, Global Product Manager, Digital Marketing Strategist, Brand Manager, Strategy Consultant, Marketing Partnerships Manager, Customer Experience Manager, Transformation and Innovation Manager, Chief Marketing Officer, and International Marketing Professor.

    SKF’s Global Graduate Programme

    Through a partnership with SKF, a global company with expertise in the development, design, and manufacture of bearings, seals, and lubrication systems, this Master provides a fast track to students who want to apply to SKF’s Global Graduate Programme.


    This 18-month program consists of a paid professional opportunity to work with the SKF team in different areas of the company through a cross-functional rotation system and the possibility to work in several countries. The Fast Track facilitates the recruitment and selection process as well as provides direct contact with SKF’s representatives. Acceptance to the SKF’s Global Graduate Programme is not assured though.


    Ana Galdino Global MKT
    Ana Galdino

    "At IPAM we usually work for real companies on real projects, so the most incredible experience that I had in IPAM was to present our ideas directly to the company and a few months later see our idea applied to the business.”.

    Mercy Ihekoronye
    Mercy Ihekoronye

    "Studying at IPAM is one of the best choices I've made when considering a Masters's Program. So far, the program is so thorough and the lecturers are quite helpful and encouraging. They guide us towards being more innovative in our business marketing approach and I can see the benefits already.
    I have no doubts about the bigger opportunities studying at IPAM will bring to me."

    1st Semester

    Global Marketing Strategy 48 6
    Future Consumption Society 40 6
    Marketing Research Methods 48 6
    Talent and Change Management 48 6
    Disruptive Business Models 48 6

    2nd Semester

    Marketing Future Cast 48 6
    Digital Marketing Strategy 48 6
    Marketing Metrics and Analytics 48 6
    Global Marketing Simulator 40 6
    Global Business Plan 48 6

    3rd Semester

    Global Marketing & Branding* 70 12
    Artificial Intelligence applied to Marketing* 70 12
    Marketing & Experience with Services* 70 12
    Sustainability in Marketing Management* 70 12
    Technology applied to Marketing* 70 12
    Dissertation / Professional Project / Internship  42 18


    4th Semester

    Global Marketing Challenge Seminar 28 6
    Dissertation / Professional Project / Internship 42 24


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