Marketing

The world is moving at a very fast pace and modern business is increasingly global.

This Master was specially designed to meet the needs and trends of the global marketplace.

The course is fully taught in English and it is an innovative academic experience with its international focus, its emphasis on digital, ethical and sustainable marketing and its strong links with industry.

The philosophy behind this Master favors open knowledge and discovery-led learning, where all stakeholders contribute to the learning process.

Furthermore, it is fostered a culture of learning by doing: putting theory into practice with hands-on industry partnerships, live case studies, practical workshops and teamwork. Upon completion of this course students will be equipped with the comprehensive knowledge, expertise and skills needed to build a successful career in international settings.

Accredited by A3ES on 05/05/2020.

Registration: R/A-Cr 39/2020 on 04/06/2020 (DGES).

Ministerial Order nr. 6824/2020, DR nº 126/2020, Série II of 01/07/2020.

Language	English
Campus	Quinta do Bom Nome - Lisboa
schedule	Daytime
Duration	4 Semesters
start date	October

Explore the future of marketing on a global scale, working with global and international companies on real-time projects.
Learn to combine sharp analytical skills with creativity to ensure that products and services stand out in a global marketplace.
Discover how technology can help to develop sustainable marketing practices, better understand consumer behavior and plan marketing strategies.
Study with leading academics and industry experts and gain insights into the latest thinking and practices in global marketing.
Acquire comprehensive knowledge, expertise and skills needed to build a successful career in international settings.
Understand how global and international companies design and implement marketing strategies to create customer value and competitive advantage in the markets, in the context of increasingly sophisticated and demanding consumers, digital revolution and globalization.
Develop skills to conduct high quality marketing research through the Global Marketing Research Hub.
Enhance soft skills related to talent, leadership and change management to deal with global and international environments.
Build a global professional network with academic and expert marketing professionals.

This Master aims at developing students’ competencies to become marketing professionals with a global mindset. Students will be able to understand how to shape the future, how to solve complex problems, how to be able to think and work strategically, and how to become emotionally intelligent and socially responsible managers.

Also, students will acquire the knowledge and skills to work in multinational corporations, SMEs operating globally or specialist marketing agencies, in positions involving strategic marketing management, brand management, digital marketing, among others.

Potential careers include: International Marketing Manager, Business Development Manager, Market Research Analyst, Global Product Manager, Digital Marketing Strategist, Brand Manager, Strategy Consultant, Marketing Partnerships Manager, Customer Experience Manager, Transformation and Innovation Manager, Chief Marketing Officer, International Marketing Professor.

COURSE UNITS	HOURS	ECTS
Global Marketing Strategy	60	6
Future Consumption Society	60	6
Marketing Research Methods	60	6
Talent and Change Management	60	6
Disruptive Business Models	60	6

COURSE UNITS	HOURS	ECTS
Marketing Future Cast	60	6
Digital Marketing Strategy	60	6
Marketing Metrics and Analytics	60	6
Global Marketing Simulator	60	6
Global Business Plan	60	6

COURSE UNITS	HOURS	ECTS
Global Marketing & Branding*	60	12
Artificial Intelligence applied to Marketing*	60	12
Marketing & Experience with Services*	60	12
Sustainability in Marketing Management*	60	12
Technology applied to Marketing*	60	12
Dissertation / Professional Project / Internship	30	18

COURSE UNITS	HOURS	ECTS
Global Marketing Challenge Seminar	20	6
Dissertation / Professional Project / Internship	30	24

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