- Vida Académica
The world is moving at a very fast pace and modern business is increasingly global.
This Master was specially designed to meet the needs and trends of the global marketplace.
The course is fully taught in English and it is an innovative academic experience with its international focus, its emphasis on digital, ethical and sustainable marketing and its strong links with industry.
Accredited by A3ES on 05/05/2020.
Registration: R/A-Cr 39/2020 on 04/06/2020 (DGES).
|Campus||Quinta do Bom Nome - Lisboa|
|start date||September/ October|
Through a partnership with SKF, a global company with expertise on the development, design and manufacture of bearings, seals and lubrication systems, this Master provides a fast track to students who want to apply to SKF’s Global Graduate Programme. This 18-month program consists of a paid professional opportunity to work with the SKF team in different areas of the company through a cross functional rotation system and the possibility to work in several countries. The Fast Track facilitates the recruitment and selection process as well as provides direct contact with SKF’s representatives. Acceptance to the SKF’s Global Graduate Programme is not assured though.
|Global Marketing Strategy||48||6|
|Future Consumption Society||40||6|
|Marketing Research Methods||48||6|
|Talent and Change Management||48||6|
|Disruptive Business Models||48||6|
|Marketing Future Cast||48||6|
|Digital Marketing Strategy||48||6|
|Marketing Metrics and Analytics||48||6|
|Global Marketing Simulator||40||6|
|Global Business Plan||48||6|
|Global Marketing & Branding*||70||12|
|Artificial Intelligence applied to Marketing*||70||12|
|Marketing & Experience with Services*||70||12|
|Sustainability in Marketing Management*||70||12|
|Technology applied to Marketing*||70||12|
|Dissertation / Professional Project / Internship||42||18|
|Global Marketing Challenge Seminar||28||6|
|Dissertation / Professional Project / Internship||42||24|