Marketing

Language	English
Campus	Quinta do Bom Nome - Lisboa
schedule	Daytime
Duration	4 Semesters
start date	September/ October

Explore the future of marketing on a global scale, working with global and international companies on real-time projects.
Learn to combine sharp analytical skills with creativity to ensure that products and services stand out in a global marketplace.
Discover how technology can help to develop sustainable marketing practices, better understand consumer behavior and plan marketing strategies.
Study with leading academics and industry experts and gain insights into the latest thinking and practices in global marketing.
Acquire comprehensive knowledge, expertise and skills needed to build a successful career in international settings.
Understand how global and international companies design and implement marketing strategies to create customer value and competitive advantage in the markets, in the context of increasingly sophisticated and demanding consumers, digital revolution and globalization.
Develop skills to conduct high quality marketing research through the Global Marketing Research Hub.
Build a global professional network with academic and expert marketing professionals.
Experience a multicultural environment by interacting with people from different nationalities and background.

This Master aims at developing students’ competencies to become marketing professionals with a global mindset. Students will be able to understand how to shape the future, how to solve complex problems, how to be able to think and work strategically, and how to become emotionally intelligent and socially responsible managers.

Also, students will acquire the knowledge and skills to work in multinational corporations, SMEs operating globally or specialist marketing agencies, in positions involving strategic marketing management, brand management, digital marketing, among others.

Potential careers include: International Marketing Manager, Business Development Manager, Market Research Analyst, Global Product Manager, Digital Marketing Strategist, Brand Manager, Strategy Consultant, Marketing Partnerships Manager, Customer Experience Manager, Transformation and Innovation Manager, Chief Marketing Officer, International Marketing Professor.

COURSE UNITS	HOURS	ECTS
Global Marketing Strategy	60	6
Future Consumption Society	60	6
Marketing Research Methods	60	6
Talent and Change Management	60	6
Disruptive Business Models	60	6

COURSE UNITS	HOURS	ECTS
Marketing Future Cast	60	6
Digital Marketing Strategy	60	6
Marketing Metrics and Analytics	60	6
Global Marketing Simulator	60	6
Global Business Plan	60	6

COURSE UNITS	HOURS	ECTS
Global Marketing & Branding*	60	12
Artificial Intelligence applied to Marketing*	60	12
Marketing & Experience with Services*	60	12
Sustainability in Marketing Management*	60	12
Technology applied to Marketing*	60	12
Dissertation / Professional Project / Internship	30	18

COURSE UNITS	HOURS	ECTS
Global Marketing Challenge Seminar	20	6
Dissertation / Professional Project / Internship	30	24

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Key benefits

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1st Semester

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3rd Semester

4th Semester

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