Immersive & practical learning
Learn by doing through real business projects with startups, SMEs, and multinationals. Develop strong analytical and problem-solving skills in an engaging, hands-on environment.
Bachelor's in Global Business - Porto
An immersive program designed to equip you with the strategic, analytical, and cross-cultural skills needed to thrive in the interconnected global economy.
Porto
Lisbon
Bachelor's in Global Business - Porto
Summary
- Start date
- September 2026
- Duration
- 3 years
- Schedule
- Daytime
- Language
- English
- ECTS
- 180 ECTS
Start your international career with a Bachelor’s Degree in Global Business in Porto
Taught entirely in English, the Bachelor’s in Global Business prepares you to succeed in an interconnected global economy. You’ll develop expertise in:
- Global markets, strategic management, cross-cultural leadership and innovation, supported by experienced faculty and strong industry connections.
Throughout the programme, you’ll work on real business projects andbenefit frominternational mobility opportunities, strengthening your practical experience while developing the skills, global mindset and perspective needed to lead confidently across diverse international business environments.
Why study in the Bachelor's in Global Business?
Global perspective & mobility
Understand global markets, strategies, and cultures. Broaden your horizons with an international semester at one of our partner universities.
Industry connections
Collaborate with leading national and international companies. Gain valuable experience through mentorships, internships, and networking opportunities.
Expert faculty & personalized learning
Study with experienced professors who combine academic knowledge and industry insight. Benefit from small classes and close interaction with faculty.
What you'll gain
- Strategic and analytical thinking to make decisions that drive measurable business results;
- Digital agility and creative insight to design campaigns, experiences, and content that truly connect with audiences;
- Hands-on learning through real projects, internships, and close collaboration with industry partners;
- Global perspective and adaptability to navigate different markets, cultures, and business environments.
International mobility semester
Students have the chance to live a truly global experience with our international mobility programs in top business schools in the world, such as Pace University (NYC, EUA), Dublin City University (Dublin, Ireland), SolBridge University (South Korea) and Cardiff Metropolitan University (Cardiff, UK).
International Students
A global community—25 countries represented at IPAM
Data for the 2025–2026 school year
International Students
National Students
Syllabus
1st SEMESTER
2nd SEMESTER
3rd SEMESTER
4th SEMESTER
5th SEMESTER
6th SEMESTER
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Global Economics | 42 | 6 |
| Marketing Principles | 56 | 6 |
| Interpersonnal Skills | 28 | 3 |
| Research Methods | 28 | 3 |
| Financial Accounting I | 42 | 6 |
| Statistics | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Managing Global Teams | 28 | 3 |
| Business Development for Alternative Futures | 28 | 3 |
| Data Analysis | 42 | 6 |
| MacroEconomics | 56 | 6 |
| Business Management Principles | 42 | 6 |
| Financial Accounting II | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Financial Management | 42 | 6 |
| Customer Management | 42 | 6 |
| Business Intelligence | 42 | 6 |
| International Business Law | 56 | 6 |
| Innovation and Creativity | 56 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Digital Business Strategy | 42 | 6 |
| Business Networking | 56 | 6 |
| Project Management | 42 | 6 |
| International Entrepreneurship and Innovation | 42 | 6 |
| Human Resource Management | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Budgeting | 42 | 6 |
| Integrated Marketing Mix | 56 | 6 |
| Ethics and Social Responsibility | 42 | 6 |
| Disruptive Business Models | 56 | 6 |
| Business Plan | 28 | 3 |
| Strategic Management | 28 | 3 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Global Business Strategies | 56 | 6 |
| Cross Cultural Negotiation | 56 | 6 |
| Final Project | 126 | 18 |
One of the following subjects:
- 18 Portuguese;
- 13 English.
Or two of the following subjects:
- 17 Applied Mathematics to Social Sciences;
- 18 Portuguese;
- 04 Economics;
- 09 Geography.
Real-world learning in action
Career opportunities
The Bachelor’s in Global Business prepares graduates for diverse international careers in business, marketing, and management.
You’ll be ready to work across sectors, driving innovation, strategy, and growth in a global context.
- Marketing managerDevelop and lead global marketing strategies that build strong brands, attract international audiences, and drive business growth in competitive markets.
- Business development managerIdentify and create new global business opportunities, forge strategic partnerships, and expand company presence across international markets.
- Financial or data analystTransform complex financial and data insights into strategic decisions, helping global organisations optimise performance and anticipate market trends.
- Global project or team managerLead multicultural teams and manage cross-border projects, ensuring collaboration, innovation, and success in international business environments.
- Innovation or strategy consultantAdvise companies on how to innovate, adapt, and design global strategies that enhance competitiveness and long-term growth.
- Digital business strategistShape digital transformation strategies that leverage technology, data, and innovation to strengthen business models in the global marketplace.
- Human resource managerAttract, develop, and manage international talent, fostering inclusive and high-performing work cultures across global organisations.
- International entrepreneurCreate and grow your own global business, using strategic, financial, and cross-cultural skills to identify opportunities and lead innovation worldwide.
Coordinator
Irma Imamovic
Diretor da Licenciatura Dupla em Global Business e Marketing - Porto
She holds a solid academic background in marketing, management, and strategy, combined with strong international experience and active involvement in teaching and research. She graduated in 2015 from the School of Economics and Business, University of Sarajevo, with a degree in Marketing Management, a program internationally accredited by EPAS (EFMD Programme Accreditation System). In 2017, she completed her Master’s degree in Management at International Burch University, Sarajevo. She later earned her PhD in Marketing and Strategy in 2022 from the University of Minho. Currently, she is a full-time professor at IPAM Porto, where she teaches across undergraduate and master’s programs in areas such as Economics and International Business, Research Methods, Integrated Marketing Communications, New Marketing and Communication Tools, Marketing Future Cast, as well as supervising Bachelor and Master Final Projects and Theses.
Ready to be part of a multicultural environment that prepares you to lead anywhere?
Application and admissions
Candidates interested in applying for IPAM can do so year-round.
The application process is limited by the existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the admission process, the candidate must follow these 3 steps.
1. Information request
Schedule a clarification conversation with an Admissions Advisor
2. Documentation
Gather the all documents requested in the admissions process
3. Apply
Proceed with the formal application, by the face-to-face admission process or the online admission process.
Related programs
This double bachelor's degree provides a deep understanding of global business and marketing principles and practices to excel in the fast-paced international business environment.
FAQs
Global Business is the study and practice of managing and operating businesses in an interconnected international environment. It encompasses understanding worldwide markets, global strategies, cross-cultural management, and international trade. Professionals in this field learn to navigate complex economic, cultural, and regulatory landscapes to drive growth and innovation. The discipline combines theoretical knowledge with practical experience, preparing individuals to respond to real-world business challenges and succeed as leaders in the fast-paced global economy.
Students explore a range of core and elective subjects, including Global Economics, Marketing Principles, Financial Accounting, Business Management, Digital Business Strategy, International Business Law, Innovation, Strategic Management, and Cross-Cultural Negotiation. The program combines theory and practical projects to develop real-world business skills.
Yes! The program welcomes international students from all over the world. Courses are delivered in English, and support is provided for non-Portuguese speakers to help them integrate academically and socially.
To apply for the Bachelor’s in Global Business, you can start the application process online through IPAM’s official website. For personalized guidance and support throughout your application, we highly encourage you to contact the Admissions Team at IPAM Porto. They can answer your questions, provide detailed instructions, and help ensure your application is complete and competitive.