A program that prepares professionals with a digital vision and credibility to lead the digital transformation of the organizations they are a part of, helping the Portuguese business fabric succeed in the new economy.
Training that prepares professionals to manage the Marketing function in a 5.0 context, which is interactive, digital, customer-centric, and relational with multiple stakeholders.
Training that delves into the topic of using data to guide marketing strategies with a focus on three major areas: Marketing Research, Intelligence and Visualization, and Analytics.
It primarily serves as a global tool for achieving differentiated performance.
Combination, in a single program, of the marketing perspective and the strong contribution of new technologies in the field of business.