Master's in Marketing, Lisbon

Focus on International challenges. For example: the case studies and real company challenges addressed in classes have always an international dimension. Furthermore, the course is truly global in the sense of the participants too. We have national and foreign professors and students.

The curricular units of this course stand out from other courses also due to their focus on the future. This involves working with future scenarios, current and emerging technologies and actively working on forecasting competences development. The units Future Consumption Society and Marketing Future Cast are particularly illustrative of this focus on the future, that is nonetheless also present in other units’ content.

Following IPAM’s long tradition and well established good practices, in this Master students will have the opportunity of learning by applying marketing tools and strategies in many different projects throughout the course. Many of these projects are presented by companies that share real problems and challenges that students tackle within different curricular units. By the end of the challenges, students have the opportunity to present their solutions to the company’s managers and directors just as a professional consultant would do. The teaching philosophy is based on allowing students to experiment, make decisions, work in groups and apply the learning in concrete projects of real companies. On the last editions of this master, we worked with real challenges from companies with international operations such as PwC, SKF, The Navigator Company, Yellow Bus, among others.

Working with digital tools, namely for communication and to interact with consumers is something that is unseparable of today’s marketing practices. Throughout the course, this digital dimension of marketing practices are fully addressed in several units. Importantly, we have units where digital is the main content, as the units Digital Marketing Strategy and Marketing Metrics and Analytics.

This Master has small groups, which enables a closer interaction with professors and colleagues, fostering a personalized feedback culture.

Having students from different countries creates a culturally rich environment where we can learn from others in a respectful context. Here are some of the countries that have been represented in our classrooms: Angola, Austria, Brazil, Egypt, Estonia, Germany, Italy, Mozambique, Nepal, Netherlands, Russia, Ukraine, United States and, of course, Portugal.

Regardless of their nationality, Faculty combines leading academics and industry experts, with high level of international experience.

As part of the students training and devolepment, we work with some external certifications (free of charge) that improve our students professional CV. For instance, in the first year of this master, our students get two certifications: (1) Google Analytics; (2) Fundamentals of Digital Advertising (Hubspot).

Experts and professionals with global experience often come to IPAM to share their international practices and experiences. These professionals may have different interactions with our students, such as debating for a couple of hours, developing a workshop, having a webinar and so on. The logic, however, is the same: sharing experiences with the students and discussing with them best practices. On the first editions of this master, we had many companies participating in our classes, such as Accenture, Whirpool, Nielsen, Outsystems, FNAC, BPI, Feedzai, Unbabel, EMCC Portugal, IZO, among others.

Held in June, so that students get their certificate sooner than they would in other Portuguese institutions.

Lisbon is the capital and the largest city of Portugal. With over 20 centuries of History, this city located on the 7 hills has more than 500,000 inhabitants. It's also a vibrant city, and a great place to live with a safe and friendly environment.

Partnership with renowned universities in Brazil, Croatia, Denmark, France, Germany, Italy, and South Korea.