Double Qualification
Global Business + Marketing - PortoThis double bachelor's provides a deep understanding of global business and marketing principles and practices to excel in the fast-paced international business environment.
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Bachelor's in Global Business + Bachelor's in Marketing, Porto

The Business and Marketing double bachelor's is an innovative program that combines the best of both worlds by offering comprehensive courses in business and marketing, equipping students with a well-rounded skill set to thrive in today's dynamic global economy.

In this program, students will gain a comprehensive understanding of worldwide markets, global strategies, cross-cultural management, fully digital content, an analytical focus, and more through a carefully designed curriculum to prepare them to be future business and marketing leaders in the fast-paced global business environment. Students will also be stimulated by international experiences, either within the classroom and by going abroad through the mobility semester (5th Semester) at a top international university, giving them a wide perspective of the professional market and employability.

The academic model is immersive and based on a strong practical component where students respond to real business challenges from startups, small to medium-sized companies, and multinationals.

This double degree provides the opportunity to work with top business and marketing professionals, providing students with a deep understanding of international business practices and learning how to implement brand strategy, pricing strategies, channel strategies, promotional strategies, and digital marketing strategies.

Start dateSeptember 2024
Duration4 Years | 8 Semesters

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Why study in the Bachelor's in Business + Bachelor's in Marketing?

Immersive Academic Model

The Global Business and Marketing Double Bachelor uses a teaching approach that prioritizes learning via experience. The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies, including startups, small to medium-sized companies and multinationals. Through case studies, simulations, and projects, students tackle real-world business challenges guided by knowledgeable guest lecturers and industry experts. This experiential learning approach ensures students graduate with the skills and confidence to overcome obstacles in the global business arena.

Thorough Understanding of Global Business and Marketing

Students will gain a comprehensive understanding of international business and marketing strategies. They will delve into topics such as market analysis, consumer behaviour, global economics, macroeconomics, global marketing strategies, cross-cultural studies, managing global teams, digital business strategies etc. This knowledge equips students with the skills needed to succeed in a global business landscape.

Internationally Acclaimed Faculty

We take pride in our exceptional faculty, which comprises esteemed professors with extensive academic and professional backgrounds. Our international faculty members bring a wealth of global business and marketing expertise to the classroom, providing students with diverse perspectives and valuable insights from different cultures and industries.

International Mobility Semester

As part of our commitment to offering a truly global education, this programme provides the chance to embark on international exchange programs and study abroad experiences. These opportunities enable students to immerse themselves in different cultures and business environments, expand their horizons, and develop a global mindset.

Two Bachelor's Degree in Four-Year

This four-year bachelor's degree program ensures students receive a well-rounded education in global business and marketing. Throughout the program, students will gain a deep understanding of core business principles and marketing strategies, preparing them for a successful career in the global marketplace.

Cultivating Expertise in Cross-Cultural Management

This program prepares students to excel in managing people from diverse cultural backgrounds. They will develop a deep appreciation for cultural nuances, communication styles, and negotiation techniques, enabling them to effectively lead and collaborate in multinational teams.

Industry Collaborations and Real-World Experience

Through partnerships with leading companies, students gain access to internships, coaching, and hands-on experience with real-world business challenges. These industry collaborations provide practical insights and enhance students' employability upon graduation.

Small Student Groups

We believe in fostering an intimate and interactive learning environment. Therefore, our Global Business and Marketing bachelor ensures small student groups. This allows for personalized attention, meaningful interactions, and collaborative learning experiences among students and faculty.

International Mobility Semester

Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (NYC, EUA), Dublin City University (Dublin, Ireland), SolBridge University (South Korea) and Cardiff Metropolitan University (Cardiff, UK).

Career Opportunities

Global Marketing Manager

Graduates can pursue roles as global marketing managers, responsible for developing and executing marketing strategies on a global scale. They analyze market trends, conduct market research, manage international marketing campaigns, and oversee brand management to drive business growth in diverse markets.

International Business Analyst

Students can work as international business analysts, leveraging their knowledge of global economics, research methods, and statistical analysis to assess market opportunities, analyze competitive landscapes, and provide strategic recommendations for international expansion and market entry.

Financial Analyst

Graduates with a strong foundation in financial accounting, statistics, and financial management can pursue careers as financial analysts. They analyze financial data, evaluate investment opportunities, assess financial risks, and provide insights to support informed decision-making within international business contexts.

Product Manager

Students equipped with knowledge in consumer behaviour, innovation, and product management can pursue roles as product managers. They are responsible for developing and managing product portfolios, conducting market research, identifying customer needs, and overseeing product development and marketing strategies.

Digital Marketing Specialist

Graduates with expertise in digital business strategy, web analytics, and new marketing tools can pursue careers as digital marketing specialists. They develop and implement digital marketing campaigns, optimize online presence, analyze user data, and utilize emerging technologies to enhance brand visibility and customer engagement in global markets.

International Business Consultant

Graduates can work as international business consultants, leveraging their understanding of global business strategies, cross-cultural negotiation, and trendspotting. They provide strategic advice and guidance to organizations seeking to expand their operations globally, manage cross-border collaborations, and navigate international business challenges.

Market Research Analyst

Graduates with a strong background in marketing research, analytics, and marketing metrics can pursue careers as market research analysts. They design and conduct market research studies, analyze consumer insights and market trends, and provide data-driven recommendations to support marketing and business decision-making.

Global Sales and Promotion Manager

Graduates can pursue roles as global sales and promotion managers, responsible for developing and executing sales strategies, managing international sales teams, identifying new market opportunities, and coordinating promotional activities to drive revenue growth in diverse global markets.

International Entrepreneur

Graduates with knowledge in international entrepreneurship and innovation can explore opportunities to start their own global ventures or join startup ecosystems with a focus on international markets. They apply their understanding of global business strategies, market trends, and innovative approaches to create and grow successful international businesses.

Marketing Manager in International Organizations

Graduates can work in marketing management roles within international organizations such as multinational corporations, non-profit organizations, or international agencies. They develop and implement marketing strategies, manage global marketing teams, and oversee marketing activities to promote the organization's products, services, or causes on a global scale.


Study plan structure

Global Economics426
Marketing Principles566
Interpersonnal Skills283
Research Methods 283
Financial Accounting I426
Cross Cultural Studies *426
* Course Unit of the Bachelor's in Marketing
Marketing Strategy566
Data Analysis426
Business Management Principals426
Financial Accounting II426
Consumer Behaviour *426
* Course Unit of the Bachelor's in Marketing
Financial Management426
Customer Management426
Business Intelligence426
International Business Law566
Innovation and Creativity566
Product Management *566
* Course Unit of the Bachelor's in Marketing
Digital Business Strategy426
Business Networking566
Project Management426
International Entrepreneurship and Innovation426
Human Resource Management426
Price and Cost Management *566
* Course Unit of the Bachelor's in Marketing
Ethics and Social Responsibility426
Business Plan283
Business Management563
Disruptive Business Models566
Distribution and Retail Management606
Distribution and Retail*566
* Course Unit of the Bachelor's in Marketing
Global Business Strategies566
Cross Cultural Negotiation566
Marketing Strategy*426
Final Project12618
Marketing Research *566
* Course Units of the Bachelor's in Marketing
Managing Global Teams283
Business Development for Alternative Futures283
Services Management426
New Marketing and Communication Tools426
Sales Management and Promotion426
Marketing Metrics283
Web Analytics283
* All Course Units of the Bachelor's in Marketing
Global Marketing Strategies566
Final Project12618
Marketing Research426
* All Course Units of the Bachelor's in Marketing


Candidates interested in joining IPAM can apply throughout the year.

The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.

To start the admission process, the candidate must follow these 3 steps.

Lisbon: +351 210 205 702Porto: +351 220 280 502Online: +351 210 205 702