Immersive & Practical Learning
Gain real-world experience through projects with startups, SMEs, and multinationals. Learn by doing, guided by expert faculty and industry professionals.
Double Qualification in Global Business and Marketing - Porto
A double degree in business and marketing designed to lead and innovate in a global world.
Lisbon
Porto
Global Business and Marketing Double Bachelor - Porto
Summary
- Start date
- September 2026
- Duration
- 4 years
- Schedule
- Daytime
- Language
- English
- ECTS
- 276 ECTS
Invest in your future with a Double Bachelor’s Degree in Global Business and Marketing
Fully taught inEnglish, the Double Quaification Bachelor's in Global Business + Marketing combines two essential areas for today’s global market. You’ll developstrategic, analytical, digital and cross-cultural skills, building a versatile profile that connects business vision with marketing expertise.
Throughout the programme, real business challenges and international mobility opportunities will strengthen your experience and broaden your global perspective.
You’ll be prepared to:
- Apply business and marketing strategies confidently across diverse organisations, markets and international environments.
Why study in the Bachelor's in Business + Bachelor's in Marketing?
Two Degrees, Global Advantage
Earn a double qualification in Business and Marketing: two complementary areas that open doors to international careers.
Industry Connections & Global Mobility
Collaborate with leading companies and experience a semester abroad at a top international university to expand your global network.
Expert Faculty & Personalized Approach
Learn from international professors and business leaders in small, interactive classes that encourage participation and collaboration.
International Mobility Semester
Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (NYC, EUA), Dublin City University (Dublin, Ireland), SolBridge University (South Korea) and Cardiff Metropolitan University (Cardiff, UK).
Immersive academic model
The Global Business and Marketing Double Bachelor uses a teaching approach that prioritizes learning via experience. The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies, including startups, small to medium-sized companies and multinationals.
With this method, students gain useful skills and improve their problem-solving and analytical skills.
International Students
A global community—25 countries represented at IPAM
Data for the 2025–2026 school year
International Students
National Students
Syllabus
Prepare to lead and innovate in a global market, combining business and marketing skills in a programme taught entirely in English. In the Dual Bachelor's Degree in Global Business and Marketing at IPAM Porto, you complete two degrees in four years and develop strategic thinking, analytical skills, digital competencies and an intercultural perspective through real projects and international mobility.
1st SEMESTER
2nd SEMESTER
3rd SEMESTER
4th SEMESTER
5th SEMESTER
6th SEMESTER
7th SEMESTER
8th SEMESTER
| Course Units | Hour | ECTS |
|---|---|---|
| Interpersonnal Skills | 47 | 3 |
| Financial Accounting I | 108 | 6 |
| Global Economics | 108 | 6 |
| Statistics | 108 | 6 |
| Research Methods | 47 | 3 |
| Principles of Marketing | 94 | 6 |
| Cross-Cultural Studies* | 94 | 6 |
| *Course Unit of the Bachelor's Degree in Marketing |
| Course Units | Hour | ECTS |
|---|---|---|
| Data Analysis | 108 | 6 |
| Financial Accounting II | 108 | 6 |
| Business Development for Alternative Futures | 47 | 3 |
| Management of Global Teams | 37 | 3 |
| Macroeconomics | 94 | 6 |
| Business Management Principals | 108 | 6 |
| Consumer Behaviour* | 108 | 6 |
| *Course Unit of the Bachelor's Degree in Marketing |
| Course Units | Hour | ECTS |
|---|---|---|
| Customer Management | 108 | 6 |
| Innovation and Creativity | 94 | 6 |
| International Business Law | 94 | 6 |
| Financial Management | 108 | 6 |
| Business Intelligence | 108 | 6 |
| Product Management * | 108 | 6 |
| *Course Unit of the Bachelor's Degree in Marketing |
| Course Units | Hour | ECTS |
|---|---|---|
| International Entrepreneurship and Innovation | 108 | 6 |
| Digital Business Strategy | 108 | 6 |
| Project Management | 108 | 6 |
| Human Resource Management | 108 | 6 |
| Business Networking | 94 | 6 |
| Price and Cost Management* | 94 | 6 |
| *Course Unit of the Bachelor's Degree in Marketing |
| Course Units | Hour | ECTS |
|---|---|---|
| Strategic Management | 47 | 3 |
| Integrated Marketing-Mix | 94 | 6 |
| Disruptive Business Models | 94 | 6 |
| Budgeting | 122 | 6 |
| Business Plan | 108 | 6 |
| Ethics and Social Responsibility | 47 | 3 |
| Sales Management and Promotion* | 108 | 6 |
| *Course Unit of the Bachelor's Degree in Marketing |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Global Business Strategies | 108 | 6 |
| Cross Cultural Negotiation | 94 | 6 |
| Final Project | 324 | 18 |
| Marketing Strategy* | 94 | 6 |
| Marketing Research* | 108 | 6 |
| *Course Unit of the Bachelor's Degree in Marketing |
| Course Units | Hour | ECTS |
|---|---|---|
| Integrated Mkt Communications* | 94 | 6 |
| Marketing Metrics* | 47 | 3 |
| Web Analytics* | 47 | 3 |
| *Course Unit of the Bachelor's Degree in Marketing |
| Course Units | Hour | ECTS |
|---|---|---|
| Global MTK Strategies* | 94 | 6 |
| New Marketing and Communication Tools* | 108 | 6 |
| Services management* | 108 | 6 |
| Distribution and Retail* | 108 | 6 |
| Projeto Final/Estágio | 324 | 18 |
| *Course Unit of the Bachelor's Degree in Marketing |
One of the following subjects:
- 18 Portuguese;
- 13 English.
Or two of the following subjects:
- 17 Applied Mathematics to Social Sciences;
- 18 Portuguese;
- 04 Economics;
- 09 Geography.
What you will learn in the Bachelor's in Business + Bachelor's in Marketing
- 1Year 1 | Foundations of Global Business and Marketing
You build an international understanding of organisations, markets and consumers.
- Understand global economics, management and marketing principles, connecting business decisions with market needs.
- Develop financial and analytical foundations, through accounting, statistics and data analysis.
- Strengthen intercultural and interpersonal skills, essential for researching, communicating and collaborating in global teams.
- 2Year 2 | Innovation, Customers and Digital Strategy
You move from foundations to developing solutions for companies competing in international environments.
- Connect finance, customers and Business Intelligence, using information to support decisions.
- Explore innovation, entrepreneurship and digital strategy, assessing new opportunities and business models.
- Develop projects and professional networks, integrating people management, international law, and product, pricing and cost decisions.
- 3Year 3 | Global Strategy and New Business Models
You integrate management, ethics and marketing to address international challenges and develop impactful solutions.
- Evaluate growth and responsibility, connecting budgeting, ethics and business management.
- Explore disruptive models, distribution and retail, anticipating changes in markets.
- Consolidate a global perspective, through international strategies, intercultural negotiation, marketing research and a final project.
- 4Year 4 | Global Marketing, Data and Experience
You complete your studies by deepening your knowledge of tools for managing brands, customers and growth in international markets.
- Develop experiences and communication, integrating services, new tools, sales and promotion.
- Evaluate results, through marketing metrics and Web Analytics.
- Turn knowledge into global strategy, drawing on research and a final project applied to marketing challenges.
Career Opportunities
Leads global marketing strategies to promote brands across international markets.
Analyzes international markets and business data to support global strategic decisions.
Evaluates financial performance and forecasts trends to guide business investments.
Manages product development and strategy to meet market needs and business goals.
Creates and manages online marketing campaigns to increase brand visibility and engagement.
Advises companies on strategies for entering and succeeding in global markets.
Studies market trends and consumer behavior to support business strategy.
Develops international sales and promotional strategies to grow global revenue.
Coordinates marketing activities across countries to ensure consistent global branding.
Application and Admissions
Candidates interested in applying for IPAM can do so year-round.
The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the admission process, the candidate must follow these 3 steps.
1. Information request
Schedule a clarification conversation with an Admissions Advisor
2. Documentation
Gather the documentation requested in the admissions process
3. Apply
Proceed with the formalization of the application, in person or online
Related programs
The bachelor’s in Marketing is designed to meet the challenges of the disruptive and ever-changing global market environment, being the only program in Portugal taught in English.
The Bachelor's in Global Business provides a deep understanding of international business practices to prepare future business leaders for the linked global economy.
FAQS
A Double Degree is an academic program that allows a student to earn two distinct bachelor's degrees simultaneously, typically in complementary fields. In the case of the Double Bachelor’s Degree in Global Business and Marketing at IPAM Porto, students graduate with qualifications in both business and marketing. This type of program offers a broader educational experience, combining knowledge and skills from two areas of study, and enhances career opportunities by preparing students for a wider range of roles in the global job market.
The Double Bachelor’s Degree in Global Business and Marketing in Porto has a duration of 4 years, divided into 8 semesters. This full-time program starts in September and is entirely taught in English.
The profile of a double degree student, such as in the Global Business and Marketing program, is someone dynamic, curious, and globally minded. These students seek a comprehensive and hands-on education, with a strong interest in working in an international and multicultural environment. They demonstrate strong analytical skills, an entrepreneurial spirit, and a willingness to take on challenges, including international experiences like the mobility semester at a partner university. Additionally, they value applied learning through real business cases and develop competencies in both digital and traditional business and marketing strategies. Proficiency in English is also essential, as the entire program is taught in this language.
Marketing plays a crucial role in business as it connects companies with their target audience, drives sales, and helps build strong brand awareness. It involves understanding customer needs, creating value, and communicating that value effectively. Good marketing strategies attract new customers, retain existing ones, and contribute to long-term business growth and competitiveness in the market.
A Global Business Management degree opens doors to a wide range of career opportunities across various industries. Some common roles include:
- Business Analyst;
- Marketing Manager;
- Sales Manager;
- Operations Manager;
- Financial Analyst;
- Entrepreneur or Startup Founder;
- Project Manager;
- Management Consultant;
- Supply Chain Coordinator.
This degree equips you with versatile skills in leadership, strategy, finance, and organizational behavior, making you adaptable to many roles in the corporate world.
A Marketing degree prepares you for diverse and dynamic career paths in both traditional and digital marketing fields. Common job roles for graduates include:
- Marketing Manager;
- Brand Manager;
- Digital Marketing Specialist;
- Social Media Manager;
- Market Research Analyst;
- Content Strategist;
- Advertising Executive;
- SEO/SEM Specialist;
- Product Marketing Manager.
With strong skills in consumer behavior, strategy, and communication, marketing graduates are in high demand across industries — from tech and retail to media and international business.