Immersive & Practical Learning
Gain real-world experience through projects with startups, SMEs, and multinationals. Learn by doing, guided by expert faculty and industry professionals.
Double Qualification in Global Business and Marketing - Porto
A double degree in business and marketing designed to lead and innovate in a global world.
Global Business and Marketing Double Bachelor - Porto
Summary
- Start date
- September 2026
- Schedule
- Daytime
- Language
- English
- ECTS
- 240 ECTS
Invest in your future with a Double Bachelor’s Degree in Global Business and Marketing
The Bachelor in Global Business and Marketing at IPAM Porto is an innovative and international program, fully taught in English, designed to prepare students to lead in today’s dynamic global business environment.
Combining the core areas of business and marketing, this double degree program equips students with strategic thinking, analytical and digital skills, and cross-cultural management competencies essential for success in global organizations.
In this program, students will gain a comprehensive understanding of worldwide markets, global strategies, digital transformation, and cross-cultural management, through a carefully designed curriculum that blends theory with practice. The program also includes an international mobility semester (5th semester) at a top partner university, providing a global perspective and enhancing employability.
The academic model is immersive and hands-on, based on a strong practical component where students solve real business challenges from startups, small to medium-sized companies, and multinationals. These challenges expose students to real-world applications and marketing techniques for businesses, equipping them with adaptable skills across different business environments.
This double degree also offers the opportunity to work with top business and marketing professionals, gaining a deep understanding of international business practices and learning how to implement brand, pricing, channel, promotional, and digital marketing strategies in real market contexts.
Why study in the Bachelor's in Business + Bachelor's in Marketing?
Two Degrees, Global Advantage
Earn a double qualification in Business and Marketing: two complementary areas that open doors to international careers.
Industry Connections & Global Mobility
Collaborate with leading companies and experience a semester abroad at a top international university to expand your global network.
Expert Faculty & Personalized Approach
Learn from international professors and business leaders in small, interactive classes that encourage participation and collaboration.
International Mobility Semester
Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (NYC, EUA), Dublin City University (Dublin, Ireland), SolBridge University (South Korea) and Cardiff Metropolitan University (Cardiff, UK).
Immersive academic model
The Global Business and Marketing Double Bachelor uses a teaching approach that prioritizes learning via experience. The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies, including startups, small to medium-sized companies and multinationals.
With this method, students gain useful skills and improve their problem-solving and analytical skills.
Syllabus
1st SEMESTER
2nd SEMESTER
3rd SEMESTER
4th SEMESTER
5th SEMESTER
6th SEMESTER
7th SEMESTER
8th SEMESTER
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Global Economics | 42 | 6 |
| Marketing Principles | 56 | 6 |
| Interpersonnal Skills | 28 | 3 |
| Research Methods | 28 | 3 |
| Financial Accounting I | 42 | 6 |
| Statistics | 42 | 6 |
| Cross Cultural Studies * | 42 | 6 |
| * Course Unit of the Bachelor's in Marketing |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Marketing Strategy | 56 | 6 |
| Data Analysis | 42 | 6 |
| Macroeconomics | 56 | 6 |
| Business Management Principals | 42 | 6 |
| Financial Accounting II | 42 | 6 |
| Consumer Behaviour * | 42 | 6 |
| * Course Unit of the Bachelor's in Marketing |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Financial Management | 42 | 6 |
| Customer Management | 42 | 6 |
| Business Intelligence | 42 | 6 |
| International Business Law | 56 | 6 |
| Innovation and Creativity | 56 | 6 |
| Product Management * | 56 | 6 |
| * Course Unit of the Bachelor's in Marketing |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Digital Business Strategy | 42 | 6 |
| Business Networking | 56 | 6 |
| Project Management | 42 | 6 |
| International Entrepreneurship and Innovation | 42 | 6 |
| Human Resource Management | 42 | 6 |
| Price and Cost Management * | 56 | 6 |
| * Course Unit of the Bachelor's in Marketing |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Budgeting | 42 | 6 |
| Ethics and Social Responsibility | 42 | 6 |
| Business Plan | 28 | 3 |
| Business Management | 56 | 3 |
| Disruptive Business Models | 56 | 6 |
| Distribution and Retail Management | 60 | 6 |
| Distribution and Retail* | 56 | 6 |
| * Course Unit of the Bachelor's in Marketing |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Global Business Strategies | 56 | 6 |
| Cross Cultural Negotiation | 56 | 6 |
| Marketing Strategy* | 42 | 6 |
| Final Project | 126 | 18 |
| Marketing Research * | 56 | 6 |
| * Course Units of the Bachelor's in Marketing |
| COURSE UNITS | HOUR | ECTS |
|---|---|---|
| Managing Global Teams | 28 | 3 |
| Business Development for Alternative Futures | 28 | 3 |
| Services Management | 42 | 6 |
| New Marketing and Communication Tools | 42 | 6 |
| Sales Management and Promotion | 42 | 6 |
| Marketing Metrics | 28 | 3 |
| Web Analytics | 28 | 3 |
| * All Course Units of the Bachelor's in Marketing |
| COURSE UNITS | HOUR | ECTS |
|---|---|---|
| Global Marketing Strategies | 56 | 6 |
| Final Project | 126 | 18 |
| Marketing Research | 42 | 6 |
| * All Course Units of the Bachelor's in Marketing |
One of the following subjects:
- 18 Portuguese;
- 13 English.
Or two of the following subjects:
- 17 Applied Mathematics to Social Sciences;
- 18 Portuguese;
- 04 Economics;
- 09 Geography.
Career Opportunities
Leads global marketing strategies to promote brands across international markets.
Analyzes international markets and business data to support global strategic decisions.
Evaluates financial performance and forecasts trends to guide business investments.
Manages product development and strategy to meet market needs and business goals.
Creates and manages online marketing campaigns to increase brand visibility and engagement.
Advises companies on strategies for entering and succeeding in global markets.
Studies market trends and consumer behavior to support business strategy.
Develops international sales and promotional strategies to grow global revenue.
Coordinates marketing activities across countries to ensure consistent global branding.
Application and Admissions
Candidates interested in applying for IPAM can do so year-round.
The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the admission process, the candidate must follow these 3 steps.
1. Information request
Schedule a clarification conversation with an Admissions Advisor
2. Documentation
Gather the documentation requested in the admissions process
3. Apply
Proceed with the formalization of the application, in person or online
Related programs
The bachelor’s in Marketing is designed to meet the challenges of the disruptive and ever-changing global market environment, being the only program in Portugal taught in English.
The Bachelor's in Global Business provides a deep understanding of international business practices to prepare future business leaders for the linked global economy.
FAQS
A Double Degree is an academic program that allows a student to earn two distinct bachelor's degrees simultaneously, typically in complementary fields. In the case of the Double Bachelor’s Degree in Global Business and Marketing at IPAM Porto, students graduate with qualifications in both business and marketing. This type of program offers a broader educational experience, combining knowledge and skills from two areas of study, and enhances career opportunities by preparing students for a wider range of roles in the global job market.
The Double Bachelor’s Degree in Global Business and Marketing in Porto has a duration of 4 years, divided into 8 semesters. This full-time program starts in September and is entirely taught in English.
The profile of a double degree student, such as in the Global Business and Marketing program, is someone dynamic, curious, and globally minded. These students seek a comprehensive and hands-on education, with a strong interest in working in an international and multicultural environment. They demonstrate strong analytical skills, an entrepreneurial spirit, and a willingness to take on challenges, including international experiences like the mobility semester at a partner university. Additionally, they value applied learning through real business cases and develop competencies in both digital and traditional business and marketing strategies. Proficiency in English is also essential, as the entire program is taught in this language.
Marketing plays a crucial role in business as it connects companies with their target audience, drives sales, and helps build strong brand awareness. It involves understanding customer needs, creating value, and communicating that value effectively. Good marketing strategies attract new customers, retain existing ones, and contribute to long-term business growth and competitiveness in the market.
A Global Business Management degree opens doors to a wide range of career opportunities across various industries. Some common roles include:
- Business Analyst;
- Marketing Manager;
- Sales Manager;
- Operations Manager;
- Financial Analyst;
- Entrepreneur or Startup Founder;
- Project Manager;
- Management Consultant;
- Supply Chain Coordinator.
This degree equips you with versatile skills in leadership, strategy, finance, and organizational behavior, making you adaptable to many roles in the corporate world.
A Marketing degree prepares you for diverse and dynamic career paths in both traditional and digital marketing fields. Common job roles for graduates include:
- Marketing Manager;
- Brand Manager;
- Digital Marketing Specialist;
- Social Media Manager;
- Market Research Analyst;
- Content Strategist;
- Advertising Executive;
- SEO/SEM Specialist;
- Product Marketing Manager.
With strong skills in consumer behavior, strategy, and communication, marketing graduates are in high demand across industries — from tech and retail to media and international business.