The bachelor’s in marketing is designed to meet the challenges of the disruptive and ever-changing global market environment and is fully taught in English.
It is future-oriented and internationally-minded, with fully digital content and an analytical focus. Our learning environment aims to enhance students' learning experiences with the support of a highly skilled team of professors with international experience and know-how. It also stimulates students' international experience, both within the classroom and by going abroad through international partnership programs, giving them a wide perspective of the professional market and employability.
The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies, including startups, small to medium-sized companies, and multinationals.
Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement a brand strategy, pricing strategies, channel strategies, promotional strategies, and digital marketing strategies.
Be whatever you want to be with a Global Bachelor in Marketing from IPAM!
The academic model is based on a strong practical component where students respond to real business challenges with the involvement of national and international companies that participate in face-to-face, remote, or hybrid ways. The IPAM Porto Global Bachelor in Marketing has been a pioneer in the integration of COIL (Collaborative Online International Learning) in the pedagogical process of the course.
The chance to live a truly global experience with our international mobility programs at top universities such as Pace University, Rider University, Dublin City University, Coventry University, Escola Superior de Propaganda e Marketing (ESPM), École Pratique des Hautes Études Commerciales, ESIC and Shanghai Polytechnic University.
Regardless of their nationality, the Faculty combines leading academics and industry experts, with a high level of international experience. Students will be able to work with top marketing professionals and turn the acquired knowledge into marketing insights.
Access to Chartered Institute of Marketing (CIM) certification. CIM is the marketing community's and the world’s leading professional marketing body, with over 30,000 members worldwide.
Throughout the program, students will have the chance to work in Employability Lab, supporting them to get in contact with the labour market.
Strong focus on internationalisation, giving the students a wide perspective of the professional market and employability.
IPAM, the Marketing Business School, has been leading Marketing education in Portugal for over 38 years.
Partnerships with global brands with international recognition in work projects and through internships.
Experience a multicultural environment by interacting with people from different nationalities and backgrounds.
Access to Business management simulator: Global Management Challenge.
Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (NYC, EUA), Rider University (New Jersey, USA), Dublin City University (Dublin, Ireland), Coventry University (London, UK), Escola Superior de Propaganda e Marketing (São Paulo, Brasil), École Pratique des Hautes Études Commerciales (Brussels, Belgium), ESIC (Madrid, Spain) and Shanghai Polytechnic University (Shanghai, China).
Students will partner with global brands with international recognition in work projects and through internships.
Candidates interested in joining IPAM can apply throughout the year.
The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the admission process, the candidate must follow these 3 steps.