Learning by Doing
A hands-on approach from day one: tackle real business challenges, work on live projects, and apply marketing theory directly to practice.
Bachelor's
Unlock your potential and pursue your dreams with a Global Bachelor’s in Marketing.
Marketing Bachelor - Porto
Summary
- Start date
- September 2026
- Duration
- 3 years
- Schedule
- Daytime
- Language
- English
- ECTS
- 180 ECTS
Launch your international career with a Bachelor’s Degree in Marketing in Porto
The Bachelor’s Degree in Marketing at IPAM Porto equips you to excel in an ever-evolving, data-driven, and highly competitive global market.
From the first semester, you’ll work on real business projects with startups, SMEs and multinational companies, guided by professors and professionals who bring industry experience directly into the classroom. This hands-on approach bridges theory and practice, helping you develop the analytical, strategic, and creative skills that define modern marketing leaders.
Throughout the program, you’ll explore areas such as digital strategy, consumer behaviour, branding, marketing analytics and communication, learning how to turn insights into effective business decisions and impactful campaigns.
At IPAM Porto, you’ll benefit from strong connections with industry, international mobility opportunities, and a collaborative learning environment that encourages innovation, experimentation, and global thinking.
Shape your future in marketing with IPAM Porto: where strategy meets creativity, and learning happens through real experience.
Why study in the Bachelor’s Degree in Marketing at IPAM Porto?
Global & Digital Perspective
A program built for the international market, combining digital fluency, analytics, and creativity to prepare you for a connected, tech-driven world.
Strong Industry Connection
Learn alongside professors and professionals with real-world experience, and gain access to a vast network of companies and partners in Portugal and abroad.
Career Acceleration
Develop strategic, analytical, and leadership skills that make you ready for a global career in marketing, brand management, or entrepreneurship.
What you'll gain
- Strategic and analytical thinking to make decisions that drive measurable business results.
- Digital agility and creative insight to design campaigns, experiences, and content that truly connect with audiences.
- Hands-on learning through real projects, internships, and close collaboration with industry partners.
- Global perspective and adaptability to navigate different markets, cultures, and business environments.
Add-ons
Access to CIM Certification
“CIM” – “The Charter Institute of Marketing”
CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications, enable modern marketers to thrive in their roles and deliver long-term success for businesses.
Acess to Harvard Business Publishing
Harvard Business Publishing
Access to Harvard Business Publishing case studies used in the class.
International Mobility Semester
Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (NYC, EUA), Rider University (New Jersey, USA), Dublin City University (Dublin, Ireland), Coventry University (London, UK), International School of Management (ISM) (several cities in Germany), École Pratique des Hautes Études commerciales (Brussels, Belgium), ESIC (Madrid, Spain) and Shanghai Polytechnic University (Shanghai, China).
Companies that have already participated in this Bachelor:
Students will partner with global brands with international recognition in work projects and through internships.
Real-World Learning in Action
The Bolhão Market Challenge reflects IPAM’s focus on learning through real business engagement. Students are immersed in a live market environment, where they assess consumer behavior and collaborate with industry partners to create relevant, practical outcomes.
Facing real business conditions allows students to sharpen their decision-making skills and build confidence through direct exposure to authentic challenges.
Syllabus
1st SEMESTER
2nd SEMESTER
3rd SEMESTER
4th SEMESTER
5th SEMESTER
6th SEMESTER
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Global Economics | 42 | 6 |
| Marketing Principals | 56 | 6 |
| Cross Cultural Studies | 42 | 6 |
| Interpersonnal Skills | 28 | 3 |
| Research Methods | 28 | 3 |
| Statistics | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Marketing Strategy | 56 | 6 |
| Consumer Behaviour | 42 | 6 |
| Managing Global Teams | 28 | 3 |
| Business Development for Alternative Futures | 28 | 3 |
| Marketing Research | 42 | 6 |
| Data Analysis | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Financial Management | 42 | 6 |
| Customer Management | 42 | 6 |
| Trendspotting and Future Thinking | 42 | 6 |
| Product Management | 56 | 6 |
| Integrated Marketing Communication | 56 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Digital Business Strategy | 42 | 6 |
| Distribution and Retail | 56 | 6 |
| Price and Cost Management | 56 | 6 |
| New Marketing and Communication Tools | 42 | 6 |
| Services Management | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Integrated Marketing Mix | 56 | 6 |
| Marketing Metrics | 28 | 3 |
| Web Analitics | 28 | 3 |
| Sales Management and Promotion | 42 | 6 |
| Budgeting | 42 | 6 |
| Ethics and Social Responsibility | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Global Marketing Strategies | 56 | 6 |
| Cross Cultural Negotiation | 56 | 6 |
| Final Project / Internship | 56 | 18 |
One of the following subjects:
- 18 Portuguese;
- 13 English.
Or two of the following subjects:
- 04 Economics;
- 09 Geography;
- 18 Portuguese;
- 17 Applied Mathematics to Social Sciences.
Career opportunities in Marketing
Marketing Management
Lead and coordinate strategic marketing initiatives that enhance business growth, strengthen brand presence, and foster long-term customer engagement.
Market Analyst and Research
Collect, interpret, and evaluate consumer insights and market trends to guide data-driven strategies and support effective business decision-making.
Brand Consultancy
Provide expert guidance to organisations on building, positioning, and evolving strong, authentic brand identities that resonate with target audiences.
Brand Management
Develop, implement, and oversee brand strategies to ensure consistency, recognition, and value across multiple markets and communication channels.
Pricing Analyst
Design and optimise pricing models by assessing market conditions, consumer behaviour, and competitor activity to maximise profitability and competitiveness.
Digital Marketer
Plan, execute, and monitor online marketing strategies across social media, email, SEO, and content platforms to increase visibility and engagement.
Sales and Promotions
Create and deliver promotional campaigns that stimulate sales, drive customer acquisition, and expand the organisation’s market presence.
Advertising
Develop and manage creative advertising concepts and campaigns that capture audience attention, strengthen brand awareness, and inspire action.
International Business
Coordinate and adapt marketing strategies for global markets, ensuring cultural relevance, compliance, and competitive positioning worldwide.
Consultancy
Offer strategic advice to companies seeking to improve marketing performance, enhance communication strategies, and achieve sustainable growth.
Testimonials from Students of the Bachelor’s Degree in Marketing in Porto
Having almost finished the Global Marketing degree at IPAM Porto, I can proudly say that I was part of this bachelor’s first class. More than about Marketing, in this bachelor we learn how to approach the market in a broader, global sense. We are taught everything there is to know in the field, since finance to culture. Furthermore, experience of working with real brands adds humongous value to us, as students that are often not familiar with the business environment. Not to forget are the exclusive international exchange programs, that are impossible to be forgotten throughout life. This is why it is not just Marketing, it is Global Marketing.
Marta Gomes
Student
Coordinator of the Bachelor’s Degree in Marketing in Porto
Francisco Coelho
Ready to be part of a multicultural environment that prepares you to lead anywhere?
Admissions
Candidates interested in joining IPAM can apply throughout the year.
The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the admission process, the candidate must follow these 3 steps.
1. Information request
Schedule a clarification conversation with an Admissions Advisor
2. Documentation
Gather the documentation requested in the admissions process
3. Apply
Proceed with the formalization of the application, in person or online
Related programs
This double bachelor's degree provides a deep understanding of global business and marketing principles and practices to excel in the fast-paced international business environment.
The Bachelor's in Global Business provides a deep understanding of international business practices to prepare future business leaders for the linked global economy.
FAQ
Marketing is the strategic process of identifying customer needs, creating value, and effectively communicating and delivering products or services to targeted audiences. It encompasses a wide range of activities, including market research, branding, advertising, digital campaigns, customer relationship management, and data analysis. Marketing is essential for driving business growth, building brand loyalty, and understanding evolving consumer behaviour in both local and international contexts in Porto and Portugal.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi dignissim ut nibh eget porttitor. Nunc eleifend mollis arcu.Global marketing is the practice of planning, creating, and executing marketing strategies that span multiple countries or regions. It involves understanding diverse cultural, economic, and legal environments, adapting campaigns to local markets while maintaining a consistent brand message, and leveraging international distribution and communication channels. Professionals in global marketing analyse global trends, consumer behaviour, and competitive landscapes to develop strategies that reach a wider audience and can influence both marketing in Porto and international markets.
A marketing portfolio is a curated collection of your work, projects, and accomplishments that showcases your skills, creativity, and understanding of marketing principles. To create an effective portfolio, start by including examples of campaigns, social media strategies, content creation, branding projects, or market research you have completed. Each entry should clearly outline your objectives, your role, the tools and methods used, and measurable results or insights gained. A strong marketing portfolio also demonstrates versatility by covering both traditional and digital marketing approaches and highlights your ability to solve real-world marketing challenges. Portfolios are valuable for reflecting personal growth, professional expertise, and potential career paths in marketing in Porto and Portugal.
Absolutely! A Marketing Degree opens doors to an exciting, ever-evolving career where creativity meets strategy. Companies around the world need skilled marketers who understand how to connect with people, analyse trends, and drive results. With a degree in marketing, you’ll gain practical skills, real-world experience, and an international perspective that make you highly valuable in today’s global job market.
Porto is a vibrant and innovative city with a growing business ecosystem, offering unique opportunities for students to engage with companies ranging from multinational corporations to local start-ups. Studying marketing in Porto allows students to gain insight into both local and international markets, understand consumer behaviour in Portugal, and explore emerging trends in digital and traditional marketing. The city’s dynamic professional environment provides numerous networking opportunities, internships, and events, helping students develop practical experience and build valuable connections for pursuing marketing jobs in Portugal.
To find out how to apply for the Bachelor’s Degree in Marketing in Porto, you can visit the admissions page for detailed information on requirements and the application process. For personalized guidance or any questions about the program, getting in touch directly with the admissions team is highly recommended—they can provide expert advice and support every step of the way.