Bachelor's
Marketing - PortoBe whatever you want to be with a Global Bachelor in Marketing from IPAM!
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SummaryCareer opportunitiesSyllabusCoordinatorAdmissions

Bachelor's in Marketing, Porto

The bachelor’s in marketing is designed to meet the challenges of the disruptive and ever-changing global market environment and is fully taught in English.

It is future-oriented and internationally-minded, with fully digital content and an analytical focus. Our learning environment aims to enhance students' learning experiences with the support of a highly skilled team of professors with international experience and know-how. It also stimulates students' international experience, both within the classroom and by going abroad through international partnership programs, giving them a wide perspective of the professional market and employability.

The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies, including startups, small to medium-sized companies, and multinationals.

Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement a brand strategy, pricing strategies, channel strategies, promotional strategies, and digital marketing strategies.

Be whatever you want to be with a Global Bachelor in Marketing from IPAM!

Start date
September 2024
Duration
3 Years | 6 Semesters
Schedule
Daytime
Language
English

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Why study in the Bachelor's in Marketing?

Immersive Academic Model

The academic model is based on a strong practical component where students respond to real business challenges with the involvement of national and international companies that participate in face-to-face, remote, or hybrid ways. The IPAM Porto Global Bachelor in Marketing has been a pioneer in the integration of COIL (Collaborative Online International Learning) in the pedagogical process of the course.

International Mobility Semester

The chance to live a truly global experience with our international mobility programs at top universities such as Pace University, Rider University, Dublin City University, Coventry University, Escola Superior de Propaganda e Marketing (ESPM), École Pratique des Hautes Études Commerciales, ESIC and Shanghai Polytechnic University.

Faculty with high level of International Experience

Regardless of their nationality, the Faculty combines leading academics and industry experts, with a high level of international experience. Students will be able to work with top marketing professionals and turn the acquired knowledge into marketing insights.

Access to CIM Certification

Access to Chartered Institute of Marketing (CIM) certification. CIM is the marketing community's and the world’s leading professional marketing body, with over 30,000 members worldwide.

Employability Lab

Throughout the program, students will have the chance to work in Employability Lab, supporting them to get in contact with the labour market.

Global Oriented

Strong focus on internationalisation, giving the students a wide perspective of the professional market and employability.

Leader in marketing education

IPAM, the Marketing Business School, has been leading Marketing education in Portugal for over 38 years.

Close connections with Companies

Partnerships with global brands with international recognition in work projects and through internships.

Multicultural Environment

Experience a multicultural environment by interacting with people from different nationalities and backgrounds.

Global Management Challenge

Access to Business management simulator: Global Management Challenge.

Add-ons

International Mobility Semester

Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (NYC, EUA), Rider University (New Jersey, USA), Dublin City University (Dublin, Ireland), Coventry University (London, UK), Escola Superior de Propaganda e Marketing (São Paulo, Brasil), École Pratique des Hautes Études Commerciales (Brussels, Belgium), ESIC (Madrid, Spain) and Shanghai Polytechnic University (Shanghai, China).

Companies that have already participated in this Bachelor:

Students will partner with global brands with international recognition in work projects and through internships.

Career opportunities

  • Marketing Management
  • Market Analyst and Research
  • Brand Consultancy
  • Brand Management
  • Pricing Analyst
  • Product Management
  • Digital Marketeer
  • Strategic Marketing
  • Creative Strategist
  • Sales and Promotions
  • Chief Marketing Officer
  • Marketing & International Business
  • Advertising
  • Communication
  • Online Performance
  • Digital Business
  • Social Media Management

Testimonials

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Having almost finished the Global Marketing degree at IPAM Porto, I can proudly say that I was part of this bachelor’s first class. More than about Marketing, in this bachelor we learn how to approach the market in a broader, global sense. We are taught everything there is to know in the field, since finance to culture. Furthermore, experience of working with real brands adds humongous value to us, as students that are often not familiar with the business environment. Not to forget are the exclusive international exchange programs, that are impossible to be forgotten throughout life. This is why it is not just Marketing, it is Global Marketing.
Marta Gomes

Student

Having almost finished the Global Marketing degree at IPAM Porto, I can proudly say that I was part of this bachelor’s first class. More than about Marketing, in this bachelor we learn how to approach the market in a broader, global sense. We are taught everything there is to know in the field, since finance to culture. Furthermore, experience of working with real brands adds humongous value to us, as students that are often not familiar with the business environment. Not to forget are the exclusive international exchange programs, that are impossible to be forgotten throughout life. This is why it is not just Marketing, it is Global Marketing.
Marta Gomes

Student

Syllabus

Study plan structure

1st SEMESTER
2nd SEMESTER
3rd SEMESTER
4th SEMESTER
5th SEMESTER
6th SEMESTER
COURSE UNITS HourECTS
Global Economics426
Marketing Principals566
Cross Cultural Studies426
Interpersonnal Skills283
Research Methods 283
Statistics426
COURSE UNITS HourECTS
Marketing Strategy566
Consumer Behaviour426
Managing Global Teams283
Business Development for Alternative Futures283
Marketing Research426
Data Analysis426
COURSE UNITS HourECTS
Financial Management426
Customer Management426
Trendspotting and Future Thinking426
Product Management566
Integrated Marketing Communication566
COURSE UNITS HourECTS
Digital Business Strategy426
Distribution and Retail566
Price and Cost Management566
New Marketing and Communication Tools426
Services Management426
COURSE UNITS HourECTS
Integrated Marketing Mix566
Marketing Metrics283
Web Analitics283
Sales Management and Promotion426
Budgeting426
Ethics and Social Responsibility426
COURSE UNITS HourECTS
Global Marketing Strategies566
Cross Cultural Negotiation566
Final Project / Internship5618

Admission exams

  • 04 Economics or
  • 09 Geography or
  • 18 Portuguese

Coordinator

Admissions

Candidates interested in joining IPAM can apply throughout the year.

The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.

To start the admission process, the candidate must follow these 3 steps.

Lisbon: +351 210 205 702Porto: +351 220 280 502Online: +351 210 205 702