The Bachelor's in Global Business provides a deep understanding of international business practices to prepare future business leaders for the linked global economy.
A 360-degree view of Commercial Management and Sales, with a focus on the study of consumers (B2B and B2C), analytical aspects, an approach from the perspective of international trade dynamics, and the integration of omnichannel and digital channel sales.
A two-year training program designed to elevate competencies in the field of international business management.
Planning, managing, executing, and evaluating digital marketing strategies that enhance the online presence of companies, products, and brands.
Comunica com clareza, influencia decisores e negocia com eficácia ao desenvolveres as tuas competências de comunicação estratégica, persuasão e negociação. Tens ainda a oportunidade de explorar ferramentas digitais e IA como extensão para a estratégia, comunicação e tomada de decisão.