A program that prepares professionals with a digital vision and credibility to lead the digital transformation of the organizations they are integrated into, helping the Portuguese business community succeed in the new digital economy.

A program that prepares professionals with a solid practical understanding of concepts, terminology, and technologies of AI applied to Marketing.

Focus on the development of strategies in creating creative and brand-consistent content for Social Media.

An innovative and high-quality program in the areas of brand strategy, management, and communication (including Digital Branding, Technology, and Employer Branding).

A program aimed at equipping professionals with competencies in the field of gamification, with a strategic vision, to enable the use of this tool as a differentiating element in the experiential proposition of organizations, both internally and externally.

A program that prepares professionals to manage the Marketing function in a 5.0 context, which is interactive, digital, customer-centric, and relational with multiple stakeholders.