A program that prepares professionals with a digital vision and credibility to lead the digital transformation of the organizations they are integrated into, helping the Portuguese business community succeed in the new digital economy.
A program that prepares professionals with a solid practical understanding of concepts, terminology, and technologies of AI applied to Marketing.
Focus on the development of strategies in creating creative and brand-consistent content for Social Media.
An innovative and high-quality program in the areas of brand strategy, management, and communication (including Digital Branding, Technology, and Employer Branding).
A program aimed at equipping professionals with competencies in the field of gamification, with a strategic vision, to enable the use of this tool as a differentiating element in the experiential proposition of organizations, both internally and externally.
A combination, in a single program, of various management topics with the concerns of digital transformation.