This double bachelor's degree provides a deep understanding of global business and marketing principles and practices to excel in the fast-paced international business environment.

The Bachelor's in Global Business provides a deep understanding of international business practices to prepare future business leaders for the linked global economy.

It responds to the ongoing challenges of the market and an international trend.

A dual challenge that will equip the student with a wide range of competencies and tools in the areas of Business Management and Marketing, preparing them to respond to the most demanding challenges posed by the market.

The Bachelor's in Marketing Management is a disruptive program that allows you to learn the essential strategic competencies in the field of Marketing Management.

The Bachelor's in Marketing Management is a disruptive program that allows you to learn the essential strategic competencies in the field of Marketing Management.

The bachelor’s in Marketing is designed to meet the challenges of the disruptive and ever-changing global market environment, being the only program in Portugal taught in English.

Be whatever you want to be with a Bachelor in Marketing from IPAM!

A 360-degree view of Commercial Management and Sales, with a focus on the study of consumers (B2B and B2C), analytical aspects, an approach from the perspective of international trade dynamics, and the integration of omnichannel and digital channel sales.

A two-year training program designed to elevate competencies in the field of international business management.

A two-year training program designed to enhance competencies in the field of international business management.

Planning, managing, executing, and evaluating digital marketing strategies that enhance the online presence of companies, products, and brands.