The preferred choice for planning, managing, executing, and evaluating digital marketing strategies that enhance the online presence of companies, products, and brands.

An innovative program that allows you to learn the most advanced strategic competencies in the field of Marketing Management.

An innovative program that allows you to learn the most advanced strategic competencies in the field of Marketing Management.

A technology-based master's degree with a strong component of innovation and a focus on entrepreneurship development. The program is developed in partnership with IADE - Faculty of Design, Technology, and Communication.

An innovative program that allows you to develop specialized management competencies to create successful strategic visions in an ever-evolving environment, through immersive learning closely connected to businesses.

The Master's Degree in Marketing and Technology is the first one-year program in Portugal that combines a tech-driven approach to marketing, to leverage the potential of technologies in business.

An innovative and high-quality program in the areas of brand strategy, management, and communication (including Digital Branding, Technology, and Employer Branding).

A program that prepares professionals to manage the Marketing function in a 5.0 context, which is interactive, digital, customer-centric, and relational with multiple stakeholders.

Training that prepares professionals to manage the Marketing function in a 5.0 context, which is interactive, digital, customer-centric, and relational with multiple stakeholders.

A program that prepares professionals with a solid practical understanding of concepts, terminology, and technologies of AI applied to Marketing.

A program that prepares professionals with a digital vision and credibility to lead the digital transformation of the organizations they are integrated into, helping the Portuguese business community succeed in the new digital economy.

A program that prepares professionals with a digital vision and credibility to lead the digital transformation of the organizations they are a part of, helping the Portuguese business fabric succeed in the new economy.