A program that delves into the use of data to guide marketing strategies, focusing on three major areas: Marketing Research, Intelligence and Visualization, and Analytics.

Training that delves into the topic of using data to guide marketing strategies with a focus on three major areas: Marketing Research, Intelligence and Visualization, and Analytics.

A cross-cutting view of the various components in the field of events with a focus on what is currently practiced and what the future of events may hold.

Focus on the global view of sales management and performance for decision-making optimization.

It primarily serves as a global tool for achieving differentiated performance.

Focus on the development of strategies in creating creative and brand-consistent content for Social Media.

A program aimed at equipping professionals with competencies in the field of gamification, with a strategic vision, to enable the use of this tool as a differentiating element in the experiential proposition of organizations, both internally and externally.

The first specialization in Portugal to analyze and explore the concepts of Artificial Intelligence and Metaverse in Marketing.

A program that prepares professionals to lead the retail market.

Combination, in a single program, of the marketing perspective and the strong contribution of new technologies in the field of business.