IPAM: Marketing Business School

You can now apply for a Master’s at IPAM!

Here, you’ll develop the strategic vision that will set you apart in the market.

Lead the Future of Global Business

International perspective. Real‑world skills. English‑taught learning.

Welcome to IPAM, the Marketing Business School

IPAM is committed to developing Business Leaders capable of creating successful strategic visions in a constantly evolving environment. It operates through an immersive and innovative learning model with strong ties to the corporate world.

Explore the complete educational offer of IPAM with more than 40 innovative programs in Marketing, Business, and Technology.

Undergraduate programs

Technical Vocational programs

Postgraduate programs

Executive education

Global programmes lectured in English

Years of Leadership in Marketing Education in Portugal

Employability

Innovative Programmes in Marketing, Business and Technology

Employability partnerships

From the curricular units

Students respond to real challenges launched by companies

International Mobility Partnerships and 17% International Students

Academic Model

Face-to-face

The classroom is the world. IPAM challenges the traditional concept of classroom teaching and it is this vision that our School imprints in the education of its students. A vision of disruption, of thinking differently, of seeking creative solutions. It is with this Marketing mindset that IPAM students, tomorrow's leaders and future CEOs, look at the market and lead businesses.

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Online

IPAM offers a dynamic and motivating learning environment, with the necessary flexibility to articulate the student's personal, academic and professional life, with the resources that ensure a 100% online high quality education. Balancing personal, professional and academic life.

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Some highlighted programmes

Pós-Graduação em Data Science Applied to Marketing - OnlineAprenda a transformar dados em insights estratégicos para otimizar as suas campanhas de marketing.

Double Qualification in Global Business and Marketing - PortoThis double bachelor's degree provides a deep understanding of global business and marketing principles and practices to excel in the fast-paced international business environment.

Pós-Graduação Online em Marketing Digital Com mais de 3.400 alunos formados em mais de 100 edições, esta formação combina estratégia e prática, abordando SEO, email marketing, paid media, vídeo marketing e inteligência artificial. Aprenda através de projetos práticos e ambientes simulados.

Master's Degree in Global Business - PortoUnique and innovative program, specially designed to empower you to lead the needs and trends of the global marketplace.

Mestrado Online em Marketing Digital Compreende o impacto da Economica Digital no Marketing Mix e domina as ferramentas e as estratégias para o sucesso empresarial.

Master's Degree in Marketing - PortoUnique and innovative program, specially designed to empower you to lead the needs and trends of the global marketplace.

Can you imagine studying in a place where you’re challenged and connected with the industry every day?

At IPAM, there is a place for visionaries. And yours is here!

Partnerships with companies

Due to its strong connection with companies, every year more than 50 real cases are developed with companies that are integrated in IPAM's programmes involving more than 1000 students.