Immersive Learning Experience
A hands-on academic model where you work on real business challenges from day one. Collaborate with startups and global companies, transforming theory into strategic marketing impact.
Bachelor Degree in Marketing - Lisbon
Unlock a global career in marketing with a degree that blends strategy, creativity and hands-on experience.
Porto
Lisbon
Marketing Bachelor's - Lisbon
Summary
- Start date
- September 2026
- Duration
- 3 years
- Schedule
- Daytime
- Language
- English
- ECTS
- 180 ECTS
Build a future in marketing innovation with a Bachelor’s Degree in Marketing in Lisbon
Taught entirely inEnglish, the Bachelor’s Degree in Marketing prepares you to thrive in a global, technology-driven market. You’ll develop skills in:
- Digital strategy, branding, communication, channel management and marketing analytics, combining strategic thinking, creativity and data.
From the first semester, you’ll gain hands-on experience through real challenges with startups and multinational companies, while international mobility opportunities and industry connections broaden your global perspective and prepare you for an international marketing career.
Why study the Bachelor's Degree in Marketing at IPAM Lisbon?
International Mobility
Experience a global perspective through mobility programs, multicultural classrooms, and partnerships with top universities. Develop the cultural intelligence to thrive anywhere in the world.
Industry-Connected Faculty
Learn from professors and professionals with strong academic backgrounds and real market expertise. Their insights bridge innovation, analytics, and creativity in every class.
Career-Ready Pathway
Gain practical experience through internships, corporate projects, and employability labs — equipping you with the strategic, digital, and analytical skills that employers value most.
What you'll gain
- Strategic marketing and analytical skills that let you make decisions with measurable impact
- Digital fluency and creativity to design campaigns, content, and user experiences that resonate
- Real-world experience through projects, internships, and corporate partnerships
- A global outlook: ability to work across borders, cultures, and market contexts
Add-ons
Acess to Harvard Business Publishing
Harvard Business Publishing
Access to Harvard Business Publishing case studies used in the class.
International Mobility Semester
Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (NYC, EUA), Rider University (New Jersey, USA), Dublin City University (Dublin, Ireland), Coventry University (London, UK), International School of Management (ISM) (several cities in Germany), École Pratique des Hautes Études commerciales (Brussels, Belgium), ESIC (Madrid, Spain) and Shanghai Polytechnic University (Shanghai, China).
Companies that have already participated in this Bachelor’s Degree in Marketing Program:
Students will partner with global brands with international recognition in work projects and through internships. Companies working globally (PwC, Daymon Worldwide, Dr Spiller, Generis, SelPlus., European Spas Association, among others).
Career Opportunities for the Bachelor’s Degree in Marketing in Lisbon
- Marketing ManagementLead and coordinate strategic marketing activities to drive business growth and customer engagement.
- Market Analyst and ResearchAnalyze consumer data and market trends to support informed business decisions.
- Brand ConsultancyAdvise companies on building, positioning, and strengthening their brand identity.
- Brand ManagementDevelop and maintain brand strategy to ensure consistency across all channels and markets.
- Pricing AnalystDetermine optimal pricing strategies based on market conditions, competition, and consumer behavior.
- Digital MarketerPlan and execute online marketing campaigns across platforms such as social media, email, and SEO.
- Sales and PromotionsCreate and implement promotional strategies to boost sales and increase market share.
- AdvertisingDesign and manage creative advertising campaigns to capture audience attention and drive conversion.
- International BusinessManage marketing strategies for global markets, adapting to diverse cultural and economic environments.
- ConsultancyProvide strategic marketing guidance to businesses seeking to improve performance and market position.
Testimonials from Students of the Bachelor’s Degree in Marketing
International Students
A global community—25 countries represented at IPAM
Data for the 2025–2026 school year
International Students
National Students
Syllabus of the Bachelor’s Degree in Marketing
1st Semester
2nd Semester
3rd Semester
4th Semester
5th Semester
6th Semester
| Course Units | Hours | ECTS |
|---|---|---|
| Global Economics | 42 | 6 |
| Marketing Principles | 56 | 6 |
| Cross Cultural Studies | 42 | 6 |
| Research Methods | 28 | 6 |
| Interpersonnal Skills | 28 | 3 |
| Statistics | 42 | 6 |
| COURSE UNITS | Hours | ECTS |
|---|---|---|
| Marketing Strategy | 56 | 6 |
| Consumer Behaviour | 42 | 6 |
| Marketing Research | 42 | 6 |
| Data Analysis | 42 | 6 |
| Managing Global Teams | 28 | 3 |
| Business Development for Alternative Futures | 28 | 3 |
| COURSE UNITS | Hours | ECTS |
|---|---|---|
| Financial Management | 42 | 6 |
| Customer Management | 42 | 6 |
| Trendspotting and Future Thinking | 42 | 6 |
| Product Management | 56 | 6 |
| Integrated Marketing Communication | 56 | 6 |
| COURSE UNITS | Hours | ECTS |
|---|---|---|
| Digital Business Strategy | 42 | 6 |
| Distribution and Retail | 56 | 6 |
| Price and Cost Management | 56 | 6 |
| New Marketing and Communication Tools | 42 | 6 |
| Services Management | 42 | 6 |
| COURSE UNITS | Hours | ECTS |
|---|---|---|
| Integrated Marketing Mix | 56 | 6 |
| Marketing Metrics | 28 | 3 |
| Web Analitics | 28 | 3 |
| Sales Management and Promotion | 42 | 6 |
| Budgeting | 42 | 6 |
| Ethics and Social Responsibility | 42 | 6 |
| COURSE UNITS | Hours | ECTS |
|---|---|---|
| Global Marketing Strategies | 56 | 6 |
| Cross Cultural Negotiation | 56 | 6 |
| Option 1 * | 56 | 18 |
| * Final Project (Option 1) | 56 | 18 |
| * Internship (Option 1) | 56 | 18 |
One of the following subjects:
- 18 Portuguese;
- 13 English.
Or two of the following subjects:
- 04 Economics;
- 09 Geography;
- 18 Portuguese;
- 17 Applied Mathematics to Social Sciences.
Coordinator of the Bachelor’s Degree in Marketing
João Freire
João R. Freire is a founding partner of Grounded, professor at IPAM in Lisbon, Portugal and he is also a researcher at the research center ICNOVA. Joao’s greatest interest is in branding and, more specifically, Place Branding. After years of quantitative and qualitative research, Joao has developed new ideas and unique methodologies for place brand identity construction. He has worked with clients from different continents and his research has appeared in several international publications.
Ready to be part of a multicultural environment that prepares you to lead anywhere?
Admissions
Candidates interested in joining IPAM can apply throughout the year.
The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the admission process, the candidate must follow these 3 steps.
1. Information request
Schedule a clarification conversation with an Admissions Advisor
2. Documentation
Gather the documentation requested in the admissions process
3. Apply
Proceed with the formalization of the application, in person or online
Related programs
The Bachelor's in Global Business provides a deep understanding of international business practices to prepare future business leaders for the linked global economy.
The bachelor’s in Marketing is designed to meet the challenges of the disruptive and ever-changing global market environment, being the only program in Portugal taught in English.
A Double Bachelor’s in Global Business and Marketing equips you with strategic, digital, and cross-cultural skills to thrive in global markets and tackle real business challenges.
FAQ
Marketing is the strategic process of identifying customer needs, creating value, and effectively communicating and delivering products or services to targeted audiences. It encompasses a wide range of activities, including market research, branding, advertising, digital campaigns, customer relationship management, and data analysis. Marketing is essential for driving business growth, building brand loyalty, and understanding evolving consumer behaviour in both local and international contexts, such as marketing in Lisbon and Portugal.
Global marketing is the practice of planning, creating, and executing marketing strategies that span multiple countries or regions. It involves understanding diverse cultural, economic, and legal environments, adapting campaigns to local markets while maintaining a consistent brand message, and leveraging international distribution and communication channels. Professionals in global marketing analyse global trends, consumer behaviour, and competitive landscapes to develop strategies that reach a wider audience and can influence both marketing in Portugal and international markets.
A marketing portfolio is a curated collection of your work, projects, and accomplishments that showcases your skills, creativity, and understanding of marketing principles. To create an effective portfolio, start by including examples of campaigns, social media strategies, content creation, branding projects, or market research you have completed. Each entry should clearly outline your objectives, your role, the tools and methods used, and measurable results or insights gained. A strong marketing portfolio also demonstrates versatility by covering both traditional and digital marketing approaches and highlights your ability to solve real-world marketing challenges. Portfolios are valuable for reflecting personal growth, professional expertise, and potential career paths in marketing in Portugal and beyond.
Lisbon is one of Europe’s most dynamic cities for business, innovation, and entrepreneurship. It hosts a diverse range of companies, from multinational corporations to start-ups, providing unique opportunities to observe and engage with real-world marketing practices. Studying marketing in Lisbon allows students to gain insight into both local and international markets, understand consumer behaviour in Portugal, and explore emerging trends in digital and traditional marketing. The city’s vibrant business ecosystem also offers numerous networking opportunities, internships, and professional events, helping students build practical experience and connections that are highly valuable for pursuing marketing jobs in Portugal.
To find out how to apply for the Bachelor’s Degree in Marketing in Lisbon, you can visit our admissions page for detailed information on requirements and the application process. For personalized guidance or any questions about the program, getting in touch directly with the admissions team is highly recommended—they can provide expert advice and support every step of the way.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi dignissim ut nibh eget porttitor. Nunc eleifend mollis arcu.