Irma Imamovic

She holds a solid academic background in marketing, management, and strategy, combined with strong international experience and active involvement in teaching and research. She graduated in 2015 from the School of Economics and Business, University of Sarajevo, with a degree in Marketing Management, a program internationally accredited by EPAS (EFMD Programme Accreditation System). In 2017, she completed her Master’s degree in Management at International Burch University, Sarajevo. She later earned her PhD in Marketing and Strategy in 2022 from the University of Minho. Currently, she is a full-time professor at IPAM Porto, where she teaches across undergraduate and master’s programs in areas such as Economics and International Business, Research Methods, Integrated Marketing Communications, New Marketing and Communication Tools, Marketing Future Cast, as well as supervising Bachelor and Master Final Projects and