IPAM Porto debates challenges of national brands

February 21 2026

The initiative brings together business representatives and specialists for a reflection on strategy.

At the end of February, IPAM Porto hosted the conference 'Brands of Portugal: The Next Chapter of Competitiveness?'.

Dedicated to the strategic role of brands in the growth of the Portuguese economy and in the international positioning of the country, the initiative brings together business representatives and specialists for a reflection on strategy, internationalization, and value creation through brands.

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