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“Marketing, Responsabilidade Social e Causas – Da teoria à prática” is Henrique Ribeiro's new book
1 novembro 2023
"Can Marketing Management be put at the service of collective interests?" or "Can Marketing Management respond simultaneously to the general interests of society and the private interests of investors?" are questions that can be answered in the IPAM professor's book. Henrique Ribeiro summarizes the processes, techniques, policies and tools of marketing at the service of social responsibility and causes.
The professor and author of the book “Marketing, Responsabilidade Social e Causas – Da teoria à prática” explores the specific, successful case of "Portugal without fires depends on everyone", demonstrating how a Social Responsibility and Cause Marketing Plan can be built in practice.
This book is essential for those in an academic environment, but also for marketing professionals who want to strengthen their knowledge in an increasingly demanding and sought-after area.
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Rutrum praesent vel metus accumsan fames nam libero molestie egestas ridiculus.
“ELorem ipsum dolor sit amet consectetur adipiscing elit hac vivamus, vel senectus ligula nostra dapibus ultrices accumsan est, metus a eleifend sociosqu quis urna id feugiat. Rutrum praesent vel metus accumsan fames nam libero molestie egestas ridiculus, vulputate sociis cras quisque sagittis quis scelerisque curae orci hac lobortis, ut pellentesque vehicula non nunc viverra malesuada porta torquent. Dapibus vestibulum purus ullamcorper parturient fermentum arcu phasellus netus egestas vel viverra, penatibus interdum semper dis himenaeos diam senectus justo laoreet dignissim, facilisis est aptent ante fringilla maecenas libero rhoncus praesent quam.”
