Postgraduate course in Digital Marketing celebrates 100th edition

25 maio 2024

IPAM's Digital Marketing Postgraduate Course, a pioneer in Portugal, reaches its 100th edition next June, in a completely online edition. It is the oldest course in the country in the area of digital marketing and has always been at the forefront since its first edition.

“After 14 years, our initial predictions have been confirmed and we continue to be leaders in all metrics. This has been helped greatly by the fact that every edition we review and adapt the content to new realities, such as the growth of e-commerce in Portugal or the advent of Artificial Intelligence. Our assessment of the course is extremely positive and we consider our program to be unique in the market,” says Filipe Carrera, coordinator of the Postgraduate Course.

Over the course of 14 years, IPAM's Postgraduate Diploma in Digital Marketing has trained more than 3,200 students in more than 16,000 hours. The first edition of the Postgraduate Diploma in Digital Marketing took place at IPAM Lisbon in 2010 and, in September of the same year, the program opened at IPAM Porto. 

Since then, a total of 100 editions have been held between Lisbon, Porto, the Azores and online, with students from the most diverse national and international locations. Brazil, Ireland, Dubai, Macao, Angola, Switzerland and the United Kingdom are some of the origins of several students who have already been through this training offer.

“Our program has been important for the ongoing training of many Portuguese in the diaspora and citizens of Portuguese-speaking countries. It is training that is recognized by the market, as it meets the real needs of the professionals who seek it. What's more, we've managed to create a network of professionals through our virtual community, which has around 2,000 people, including students, alumni and teachers. We also offer the possibility of attending postgraduate seminars for life, allowing our students to keep up to date", concludes the coordinator.

This is a postgraduate course not just for marketing professionals, but for all professionals who want to increase their digital skills to keep up with the demands of the market. 

Throughout the 100 editions, IPAM's program has welcomed professionals from multiple areas of activity, from 18 to 65 years old, and they all shared the awareness that embracing digital is a matter of professional survival. 

The 100th edition of the postgraduate course will begin on June 17, and will last 10 months online. 

The syllabus includes units such as Video Marketing, Content Marketing, Social Media, Search Engine Marketing, Metrics & Analytics, Digital Law, e-Commerce Strategy, among others. 

This training is certified by the Portuguese Association of Marketing Professionals.

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