An international bachelor’s that prepares you to make strategic decisions and lead businesses in a fast-changing global environment.
The Bachelor’s in Global Business at IPAM Lisboa is taught entirely in English and designed to shape globally minded professionals who can navigate cultural diversity, business complexity, and digital transformation.
You’ll build a strong foundation in management, marketing, and economics, while developing key competencies in strategic decision-making, cross-cultural communication, and sustainable leadership.
The program blends academic rigor with practical experience, connecting you directly to Lisbon’s dynamic business ecosystem from multinational corporations to innovative startups.
You’ll also have the opportunity to study abroad through an international mobility semester at one of IPAM’s global partner universities, expanding your worldview and professional network.
Guided by experienced professors and industry practitioners, you’ll gain the mindset, tools, and adaptability needed to succeed in the global business arena.
A global community—25 countries represented at IPAM
Data for the 2025–2026 school year
Build a vision that allows you to identify business opportunities in an interconnected world, where strategy, innovation, and different cultures intersect. in the bachelor's in global business, taught in english, you will explore finance, marketing, entrepreneurship, and sustainability, preparing you to make responsible decisions in global markets.
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Global Economics | 42 | 6 |
| Marketing Principles | 56 | 6 |
| Interpersonnal Skills | 28 | 3 |
| Research Methods | 28 | 3 |
| Financial Accounting I | 42 | 6 |
| Statistics | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Managing Global Teams | 28 | 3 |
| Business Development for Alternative Futures | 28 | 3 |
| Data Analysis | 42 | 6 |
| MacroEconomics | 56 | 6 |
| Business Management Principles | 42 | 6 |
| Financial Accounting II | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Financial Management | 42 | 6 |
| Customer Management | 42 | 6 |
| Business Intelligence | 42 | 6 |
| International Business Law | 56 | 6 |
| Innovation and Creativity | 56 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Digital Business Strategy | 42 | 6 |
| Business Networking | 56 | 6 |
| Project Management | 42 | 6 |
| International Entrepreneurship and Innovation | 42 | 6 |
| Human Resource Management | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Budgeting | 42 | 6 |
| Integrated Marketing Mix | 56 | 6 |
| Ethics and Social Responsibility | 42 | 6 |
| Disruptive Business Models | 56 | 6 |
| Business Plan | 28 | 3 |
| Strategic Management | 28 | 3 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Global Business Strategies | 56 | 6 |
| Cross Cultural Negotiation | 56 | 6 |
| Final Project | 126 | 18 |
One of the following subjects:
Or two of the following subjects:
Here, you will understand how organizations operate in an interconnected world, developing management foundations and an international mindset.
Now, you transition from fundamentals to strategic action, analyzing how companies grow, innovate, and compete internationally.
In this year, you will integrate strategy, ethics and sustainability to address complex business challenges.
Holds a Ph.D. from the University of Porto, a master’s degree in Marketing, an Executive MBA in Business Management, and a Specialization in Globalization, Media, and Citizenship. He is a Professor at IPAM Lisbon.
This is where visionaries belong.
Candidates interested in applying for IPAM can do so year-round.
The application process is limited by the existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the admission process, the candidate must follow these 3 steps.
The bachelor’s in Marketing is designed to meet the challenges of the disruptive and ever-changing global market environment, being the only program in Portugal taught in English.
The Bachelor's in Global Business provides a deep understanding of international business practices to prepare future business leaders for the linked global economy.