Global perspective
Study in English within a multicultural environment and gain the mindset to succeed in international markets.
Master's Degree
Master Global Business - Lisbon
Crafted to align with the accelerating pace of the world and the growing interconnectedness of business on a global scale.
Lisbon
Master in Global Business - Lisbon
Summary
Take your career to the next level with the Master’s in Global Business
In the dynamic landscape of today's rapidly evolving global business environment, the demand for professionals with a deep understanding of international markets is more pronounced than ever. Embracing this reality, the Master in Global Business has been meticulously crafted to align with the accelerating pace of the world and the growing interconnectedness of business on a global scale.
Throughout the programme, you will work on real projects with international companies and organisations, facing global challenges that prepare you for the reality of today’s business world. You will be immersed in a multicultural environment, learning in English, and applying knowledge directly to international contexts.
During the course, you will have the opportunity to:
- Take part in real business projects and international challenges, developing solutions for companies operating in global markets.
- Benefit from international mobility opportunities, with access to partner universities in Brazil, Denmark, France, Germany, Italy, Croatia, and South Korea.
- Learn through dynamic and practical teaching methods, including case studies, simulations, workshops, and classes taught by business professionals.
- Build connections with leading global companies such as Accenture, PwC, Nielsen, Feedzai, Whirlpool, and many others.
Get ready to lead with confidence in the world of global business. Your international career starts here.
- Start date
- September 2026
- Duration
- 2 Years | 4 Semesters
- Schedule
- Daytime
- Language
- English
Why pursue a Master's Degree in Global Business?
Real-world experience
Work on projects with top companies and apply knowledge to real business challenges.
Innovation & future skills
Develop expertise in global strategy, digital transformation, and disruptive business models. Learn how to anticipate market trends and design solutions that drive innovation and sustainability.
International mobility
Expand your education beyond Lisbon with mobility opportunities at prestigious partner universities in Brazil, Denmark, France, Germany, Italy, Croatia, and South Korea. Build a network that opens doors worldwide.
Syllabus
1st SEMESTER
2nd SEMESTER
3rd SEMESTER
4th SEMESTER
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| E-Business and Digital Marketing | 150 | 6 |
| Global Strategic Marketing | 150 | 6 |
| Applied Finance to Business | 150 | 6 |
| Business Sustainability | 75 | 3 |
| Global Business Strategy | 150 | 6 |
| Leadership and Organizational Development | 75 | 3 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Disruptive Business Models | 150 | 6 |
| Innovation and Strategic Alliances | 75 | 3 |
| Global Management Challenge Seminar | 150 | 6 |
| Business Sales and Automation | 150 | 6 |
| Trends and Future Consumption | 150 | 6 |
| Business Management Simulator | 75 | 3 |
| cOURSE uNITS | Hour | ECTS |
|---|---|---|
| Research Methods | 150 | 6 |
| Data Analysis | 300 | 12 |
| Dissertation/ Project/ Internship Report | 300 | 12 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Dissertation/ Project/ Internship Report | 150 | 30 |
Equipment and resources
• International databases: B-on, EBSCO, Euromonitor
• Software: Office 365, SPSS
International mobility
While participation in international mobility is optional, the programme offers significant opportunities to enrich your academic journey and global perspective:
Erasmus+ Opportunity
In your second year, ideally during the 3rd semester, you have the option to study abroad through the Erasmus+ programme, gaining cultural, social and academic experience in Europe.
International Week
Held in the second semester, this event is a vibrant showcase of IPAM’s international dimension—an ideal moment for networking, discovering mobility options, and engaging in cross-cultural initiatives.
Access to Partner Institutions
Enjoy preferential access to training and activities at leading international partner universities:
- University of Southern Denmark (Odense, Denmark)
- INSEEC School of Communication (Paris, France)
- International School of Management Germany (Dortmund, Frankfurt, Munich, Hamburg, Berlin)
- Escola Superior de Propaganda e Marketing (São Paulo, Brazil)
- LUMSA University (Rome, Italy)
- SolBridge International School of Business (Daejeon, South Korea)
Global Perspective, Local Base
Whether you choose to go abroad or stay in Lisbon, the Master's programme ensures a global outlook through both structured mobility and a rich international curriculum
Career opportunities
This Master aims at developing students’ competencies to become business managers with a global mindset. Students will be able to understand how to shape the future, how to solve complex problems, how to be able to think and work strategically, and how to become emotionally intelligent and socially responsible managers.
Also, students will acquire the knowledge and skills to work in multinational corporations, or SMEs operating globally, in positions involving international business consultant, business development manager, global marketing strategist, brand management, among others.
Potential careers include:
International Business Consultant
Transformation and Innovation Manager
Business Development Manager
International Marketing Manager
Global Marketing Strategist
Global Business Analyst
Market Research Analyst
Digital Marketing Strategist
Brand Manager
Director
Rodrigo Ribeiro Coimbra
Program director
Held leadership roles has Director of Marketing in Brazil and consultancy in England and Portugal. Is a visiting professor at Solbridge International School of Business (AACSB), in South Korea, and it was a visiting professor in Poland and China.
Admissions
Candidates interested in joining IPAM can apply throughout the year.
The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the admission process, the candidate must follow these 3 steps:
1. Information request
Schedule a clarification conversation with an Admissions Advisor
2. Documentation
Gather the documentation requested in the admissions process
3. Apply
Proceed with the formalization of the application, in person or online
Certification and accreditation
Related programs
Unique and innovative program, specially designed to empower you to lead the needs and trends of the global marketplace.
FAQs
Global business is how companies operate across borders—selling, sourcing, and collaborating worldwide. It blends strategy, economics, supply chains, finance, marketing, law, and culture to create value in international markets and the digital economy.
It powers innovation, expands consumer choice, creates jobs, and spreads technology. It also tackles big issues—sustainable sourcing, data privacy, fair trade, and inclusive growth—making it central to a resilient mercado de trabalho and society.
- Data literacy (Excel/Sheets, SQL basics, dashboards).
- Cross-cultural communication & teamwork.
- Problem-solving with a strategic mindset.
- Financial basics (unit economics, FX, pricing).
- Supply chain and operations awareness.
- Business English; an extra language is a plus.
- These build your qualificação profissional and accelerate desenvolvimento de carreira.
English is usually the working language. A second language (Spanish, French, German, Mandarin, Arabic, Portuguese) boosts roles in sales, sourcing, client success, and market research. Cultural intelligence matters as much as fluency.
AI automates routine tasks (summaries, first-draft analyses) and augments decisions (forecasting, pricing, risk flags). New roles emerge in AI governance, data quality, and prompt-driven analysis. Knowing how to use tools—ChatGPT, spreadsheets, BI—has become part of qualificação profissional.
Not strictly—but you should grasp basics: revenue, margin, FX impact, working capital, landed cost. With this toolkit, you can talk to finance, justify decisions, and grow faster within educação superior pathways and on-the-job learning.