You can now apply for a Master’s at IPAM!
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Lead the Future of Global Business
International perspective. Real‑world skills. English‑taught learning.
Know more hereWelcome to IPAM, the Marketing Business School
IPAM is committed to developing Business Leaders capable of creating successful strategic visions in a constantly evolving environment. It operates through an immersive and innovative learning model with strong ties to the corporate world.
Explore the complete educational offer of IPAM with more than 40 innovative programs in Marketing, Business, and Technology.
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Years of Leadership in Marketing Education in Portugal
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Employability
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Innovative Programmes in Marketing, Business and Technology
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Employability partnerships
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From the curricular units
Students respond to real challenges launched by companies
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International Mobility Partnerships and 17% International Students
Academic Model
Face-to-face
The classroom is the world. IPAM challenges the traditional concept of classroom teaching and it is this vision that our School imprints in the education of its students. A vision of disruption, of thinking differently, of seeking creative solutions. It is with this Marketing mindset that IPAM students, tomorrow's leaders and future CEOs, look at the market and lead businesses.
Online
IPAM offers a dynamic and motivating learning environment, with the necessary flexibility to articulate the student's personal, academic and professional life, with the resources that ensure a 100% online high quality education. Balancing personal, professional and academic life.
Some highlighted programmes
Pós-Graduação em Data Science Applied to Marketing - Online
Aprenda a transformar dados em insights estratégicos para otimizar as suas campanhas de marketing.
Double Qualification in Global Business and Marketing - Porto
This double bachelor's degree provides a deep understanding of global business and marketing principles and practices to excel in the fast-paced international business environment.
Pós-Graduação Online em Marketing Digital
Com mais de 3.400 alunos formados em mais de 100 edições, esta formação combina estratégia e prática, abordando SEO, email marketing, paid media, vídeo marketing e inteligência artificial. Aprenda através de projetos práticos e ambientes simulados.
Master's Degree in Global Business - Porto
Unique and innovative program, specially designed to empower you to lead the needs and trends of the global marketplace.
Mestrado Online em Marketing Digital
Compreende o impacto da Economica Digital no Marketing Mix e domina as ferramentas e as estratégias para o sucesso empresarial.
Master's Degree in Marketing - Porto
Unique and innovative program, specially designed to empower you to lead the needs and trends of the global marketplace.
Can you imagine studying in a place where you’re challenged and connected with the industry every day?
Partnerships with companies
Due to its strong connection with companies, every year more than 50 real cases are developed with companies that are integrated in IPAM's programmes involving more than 1000 students.
Latest news
Pedro Abrunhosa concerts generate economic impact of 25 million euros, IPAM study reveals
Conclusions highlight the ability of live music to energize territories.
May 20 2026
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IPAM attends QSP Summit 2026
From June 30 to July 2, the QSP Summit 2026 brings together global leaders in Porto and Matosinhos.
April 21 2026
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IPAM stands out in international Erasmus program
As part of the Erasmus+ program, the BIP (Blended Intensive Programme) promotes intensive learning experiences, combining face-to-face and digital moments, encouraging cooperation between European higher education institutions.
April 21 2026
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