The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high level marketing functions in organisations.


    This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of team work, entrepreneurship and innovation.


    Mafalda Nogueira


    Mafalda Nogueira
    Coordinator of the master's in Marketing Management
    Campus Oporto
    Schedule Daytime / Evenings
    Duration 4 Semesters
    Start September
    Master's degree in Marketing Management

    Main Advantages

    • Marketing Management Simulator which allows for the application of acquired knowledge.
    • Seminars that explore Marketing trends with market experts.
    • Opportunity to take part in national and international university competitions such as L’Oreal Brandstrom or EDP University Challenge.
    • Workshops on employability that help prepare the student to enter the labour market.
    • Skills certification through Laureate Professional Assessment.
    • Development of a personal communication and media training plan oriented towards fostering the students’ final project.

    Real-World Business Experience

    The connection to companies and the labour market is one of this Master’s in Marketing's greatest strengths. During the course, students are in constant contact with the business world, through seminars with renowned leaders and professionals in the field, workshops, projects and challenges presented by the partner companies and the possibility of carrying out traineeships.

    International Experience

    Global network offers 70 universities in 25 countries where students can do their international mobility.


    Joana Afonso
    Joana afonso
    Alumni | marketing and new business development

    “‘Make it Happen’ to me is in IPAM's DNA. The school is made up of people who are super dynamic with whom I learnt strategy, marketing and innovative management. I have memorable experiences which make me grow personally and professionally every day. IPAM is without a doubt a school where work and dreams can lead to success.”

    Catarina Domingos

    There’s no place like IPAM!

    At IPAM I found a school built on passion, by people who are truly passionate. About Marketing, about what they do and about what they give and get, from a perspective of absolute sharing. I learnt about Marketing from the best and I grabbed a hold of golden opportunities, within IPAM itself. I grew as a person and I carved out a new professional path, a complete turnaround, and which enables me to say with absolute certainty and pride: I feel fulfilled. IPAM welcomes us, guides us and embraces us into the family fold: there is no other School like it.”

    1st Semester

    Strategic Marketing 45 6
    Marketing Management Simulator 45 6
    Project Management for Investments 45 6
    Businesses Law 45 6
    Leadership and Negotiation 45 6

    2nd Semester

    Relationship Marketing 60 6
    Consumption Economics 45 6
    Analysis Systems and Decision Support 45 6
    Project Design 45 12

    3rd Semester

    Services Management (optional) 60 18
    Branding (optional) 60 18
    Commercial Management and Sales (optional) 60 18
    Consumption (optional) 60 18
    Marketing New Trends (optional) 60 18
    Dissertation / Professional Project / Professional Internship 30 12


    Note: it is mandatory to attend to only 1 optional course.

    4th Semester

    Dissertation / Professional Project / Professional Internship 30 30


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