Marketing Management

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high level marketing functions in organisations.

This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of team work, entrepreneurship and innovation.

Campus	Oporto
Schedule	Daytime / Evenings
Duration	4 Semesters
Start	September

Marketing Management Simulator which allows for the application of acquired knowledge.
Seminars that explore Marketing trends with market experts.
Opportunity to take part in national and international university competitions such as L’Oreal Brandstrom or EDP University Challenge.
Workshops on employability that help prepare the student to enter the labour market.
Skills certification through Laureate Professional Assessment.
Development of a personal communication and media training plan oriented towards fostering the students’ final project.

Joana afonso
Alumni | marketing and new business development

“‘Make it Happen’ to me is in IPAM's DNA. The school is made up of people who are super dynamic with whom I learnt strategy, marketing and innovative management. I have memorable experiences which make me grow personally and professionally every day. IPAM is without a doubt a school where work and dreams can lead to success.”

Catarina Domingos
student

“There’s no place like IPAM!

At IPAM I found a school built on passion, by people who are truly passionate. About Marketing, about what they do and about what they give and get, from a perspective of absolute sharing. I learnt about Marketing from the best and I grabbed a hold of golden opportunities, within IPAM itself. I grew as a person and I carved out a new professional path, a complete turnaround, and which enables me to say with absolute certainty and pride: I feel fulfilled. IPAM welcomes us, guides us and embraces us into the family fold: there is no other School like it.”

COURSES	HOURS	ECTS
Strategic Marketing	45	6
Marketing Management Simulator	45	6
Project Management for Investments	45	6
Businesses Law	45	6
Leadership and Negotiation	45	6

COURSES	HOURS	ECTS
Relationship Marketing	60	6
Consumption Economics	45	6
Analysis Systems and Decision Support	45	6
Project Design	45	12

COURSES	HOURS	ECTS
Services Management (optional)	60	18
Branding (optional)	60	18
Commercial Management and Sales (optional)	60	18
Consumption (optional)	60	18
Marketing New Trends (optional)	60	18
Dissertation / Professional Project / Professional Internship	30	12

COURSES	HOURS	ECTS
Dissertation / Professional Project / Professional Internship	30	30

Coordination

Main Advantages

Real-World Business Experience

International Experience

Testimonials

1st Semester

2nd Semester

3rd Semester

4th Semester

Gallery

Next steps:

Admissions

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