Master's Degree
The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high level marketing functions in organisations.
This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of team work, entrepreneurship and innovation.
Campus | Oporto |
---|---|
Schedule | Daytime / Evenings |
Duration | 4 Semesters |
Start | September |
“‘Make it Happen’ to me is in IPAM's DNA. The school is made up of people who are super dynamic with whom I learnt strategy, marketing and innovative management. I have memorable experiences which make me grow personally and professionally every day. IPAM is without a doubt a school where work and dreams can lead to success.”
“There’s no place like IPAM!
At IPAM I found a school built on passion, by people who are truly passionate. About Marketing, about what they do and about what they give and get, from a perspective of absolute sharing. I learnt about Marketing from the best and I grabbed a hold of golden opportunities, within IPAM itself. I grew as a person and I carved out a new professional path, a complete turnaround, and which enables me to say with absolute certainty and pride: I feel fulfilled. IPAM welcomes us, guides us and embraces us into the family fold: there is no other School like it.”
COURSES | HOURS | ECTS |
Strategic Marketing | 45 | 6 |
Marketing Management Simulator | 45 | 6 |
Project Management for Investments | 45 | 6 |
Businesses Law | 45 | 6 |
Leadership and Negotiation | 45 | 6 |
COURSES | HOURS | ECTS |
Relationship Marketing | 60 | 6 |
Consumption Economics | 45 | 6 |
Analysis Systems and Decision Support | 45 | 6 |
Project Design | 45 | 12 |
COURSES | HOURS | ECTS |
Services Management (optional) | 60 | 18 |
Branding (optional) | 60 | 18 |
Commercial Management and Sales (optional) | 60 | 18 |
Consumption (optional) | 60 | 18 |
Marketing New Trends (optional) | 60 | 18 |
Dissertation / Professional Project / Professional Internship | 30 | 12 |
Note: it is mandatory to attend to only 1 optional course.
COURSES | HOURS | ECTS |
Dissertation / Professional Project / Professional Internship | 30 | 30 |
Rua Manuel Pinto de Azevedo, 748
4100-320 Porto