João Freire

João R. Freire is a founding partner of Grounded, professor at IPAM in Lisbon, Portugal and he is also a researcher at the research center ICNOVA. Joao’s greatest interest is in branding and, more specifically, Place Branding. After years of quantitative and qualitative research, Joao has developed new ideas and unique methodologies for place brand identity construction. He has worked with clients from different continents and his research has appeared in several international publications.