The first specialization in Portugal to analyze and explore the concepts of Artificial Intelligence and Metaverse in Marketing.

The Master's Degree in Marketing and Technology is the first one-year program in Portugal that combines a tech-driven approach to marketing, to leverage the potential of technologies in business.

A program that delves into the use of data to guide marketing strategies, focusing on three major areas: Marketing Research, Intelligence and Visualization, and Analytics.

Training that delves into the topic of using data to guide marketing strategies with a focus on three major areas: Marketing Research, Intelligence and Visualization, and Analytics.

A cross-cutting view of the various components in the field of events with a focus on what is currently practiced and what the future of events may hold.

A program that prepares professionals to lead the retail market.

Focus on the global view of sales management and performance for decision-making optimization.

It primarily serves as a global tool for achieving differentiated performance.