Global Perspective
Learn entirely in English and study alongside classmates from different cultural and academic backgrounds. Gain the international perspective needed to excel in today’s interconnected markets.
Master's Degree
An international learning journey built on research, practice, and strong industry connections.
Porto
Master in Global Business - Porto
Summary
- Start date
- September 2026
- Duration
- 2 Years
- Schedule
- Daytime
- Language
- English
Master's Degree in Global Business, Porto
In today’s fast-changing global business landscape, organisations need professionals who combine international vision with practical skills to address complex challenges. The Master’s in Global Business at IPAM Porto was designed to meet this demand, offering a programme fully taught in English that connects academic excellence with real-world application.
Throughout the programme, you will engage in projects with companies and institutions that operate across borders, developing the expertise to respond to international market dynamics. Studying in Porto – a vibrant and cosmopolitan city – adds a unique cultural dimension to your academic journey, enhancing your global outlook.
During the course, you will have the opportunity to:
- Work on real international projects and case studies, applying your knowledge to global business contexts.
- Take advantage of mobility programmes with partner universities in Brazil, Denmark, France, Germany, Italy, Croatia, and South Korea.
- Experience hands-on and innovative teaching methods, such as simulations, workshops, and classes led by both academics and industry experts.
- Build a professional network with global companies and organisations, gaining insights directly from the business world.
Prepare yourself to become a global leader with the skills and mindset to succeed anywhere. Your international career begins in Porto.
Why study Master's Degree in Global Business?
Practical Business Experience
Work with global companies and apply your learning to real projects and challenges.
Skills for Tomorrow
Strengthen your knowledge in areas such as global strategy, digital transformation, and innovation management. Be prepared to anticipate change and lead with creativity and responsibility.
International Mobility
Take part in exchange programmes and international initiatives through our network of partner universities in Europe, Asia, and Latin America. Build valuable connections that expand your career horizons.
International Mobility
While participation in international mobility is optional, the programme offers significant opportunities to enrich your academic journey and global perspective:
Erasmus+ Opportunity
In your second year, ideally during the 3rd semester, you have the option to study abroad through the Erasmus+ programme, gaining cultural, social and academic experience in Europe.
International Week
Held in the second semester, this event is a vibrant showcase of IPAM’s international dimension—an ideal moment for networking, discovering mobility options, and engaging in cross-cultural initiatives.
Global Perspective, Local Base
Whether you choose to go abroad or stay in Lisbon, the Master's programme ensures a global outlook through both structured mobility and a rich international curriculum.
Access to Partner Institutions
Enjoy preferential access to training and activities at leading international partner universities:
- University of Southern Denmark (Odense, Denmark)
- INSEEC School of Communication (Paris, France)
- International School of Management Germany (Dortmund, Frankfurt, Munich, Hamburg, Berlin)
- Escola Superior de Propaganda e Marketing (São Paulo, Brazil)
- LUMSA University (Rome, Italy)
- SolBridge International School of Business (Daejeon, South Korea)
Equipment and Resources
- International databases: B-on, EBSCO, Euromonitor
- Software: Office 365, SPSS
Syllabus
1st SEMESTER
2nd SEMESTER
3rd SEMESTER
4th SEMESTER
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| E-Business and Digital Marketing | 150 | 6 |
| Global Strategic Marketing | 150 | 6 |
| Applied Finance to Business | 150 | 6 |
| Business Sustainability | 75 | 3 |
| Global Business Strategy | 150 | 6 |
| Leadership and Organizational Development | 75 | 3 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Disruptive Business Models | 150 | 6 |
| Innovation and Strategic Alliances | 75 | 3 |
| Global Management Challenge Seminar | 150 | 6 |
| Business Sales and Automation | 150 | 6 |
| Trends and Future Consumption | 75 | 3 |
| Business Management Simulator | 75 | 3 |
| cOURSE uNITS | Hour | ECTS |
|---|---|---|
| Research Methods | 150 | 6 |
| Data Analysis | 300 | 12 |
| Dissertation/ Project/ Internship Report | 300 | 12 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Dissertation/ Project/ Internship Report | 150 | 30 |
Career opportunities
This Master prepares students to become globally minded managers, able to think strategically, solve complex problems, and lead with responsibility. Graduates gain the skills to work in multinational companies or globally active SMEs in roles such as international consultant, business developer, marketing strategist, or brand manager.
Potential careers include:
International Business Consultant
Transformation and Innovation Manager
Business Development Manager
International Marketing Manager
Global Marketing Strategist
Global Business Analyst
Market Research Analyst
Digital Marketing Strategist
Brand Manager
Coordinator
Liliana Alves
Masters in Global Business coordinator
Admissions
Candidates interested in joining IPAM can apply throughout the year.
The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the admission process, the candidate must follow these 3 steps:
1. Information request
Schedule a clarification conversation with an Admissions Advisor
2. Documentation
Gather the documentation requested in the admissions process
3. Apply
Proceed with the formalization of the application, in person or online
Certification and accreditation
Aprovado pela A3ES em 27-06-2023
R/A-Cr 56/2023 de 01-08-2023
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FAQ
It’s how companies create and deliver value across borders—buying, selling, and partnering worldwide. It blends strategy, economics, supply chains, finance, marketing, law, and culture to compete in international markets and the digital economy.
It’s the habit of scanning markets beyond your borders, reading cultural cues, and making data-based decisions under uncertainty. You balance local insights with worldwide trends and stay curious about how regulation, tech, and consumer behavior shift across regions.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi dignissim ut nibh eget porttitor. Nunc eleifend mollis arcu.
Not necessarily. Recruiters value evidence of initiative—projects, case competitions, internships, volunteer roles, or freelance tasks. Show outcomes, not just participation, to strengthen your professional qualification.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi dignissim ut nibh eget porttitor. Nunc eleifend molTech and SaaS, consumer goods, logistics and shipping, tourism and hospitality, finance and fintech, consulting, and sustainable/renewable sectors. Your skills are portable across many value chains.u.
The goals are similar, but signals and timelines shift. Prepare with stakeholder mapping, clarify decision authority, avoid idioms, and confirm agreements in writing. Listening > talking.
We can take as an example Zara: Designs in Spain, sources and manufactures across multiple regions, and sells worldwide via stores and e-commerce. It localizes assortments, manages customs and FX, and uses data to restock fast—classic cross-border operations.
It drives innovation and jobs, expands consumer choice, and helps companies diversify risk. For students and early-career talent, it opens paths in analytics, supply chain, marketing, and compliance—boosting professional qualification, career development, and job-market readiness.