IPAM Porto student wins case writing competition

This competition was organised by the renowned professor Mats Urde, in the curricular unit of Corporate Brand Management and also had the support of The Case Centre.

Diogo Lima and his group, which included Greta Ezerskyte and Niklas Kjellander, were the winners of this tenth edition of the competition with the case study entitled "Pepsi's Number Fever - bottlecaps, mayhem and death".