Call for papers - Special Issue: New challenges for marketing social change

Scope of the special issue As the marketing concept has evolved, the focus on society benefits is no longer exclusive of nonprofit organizations. For-profits have also been using marketing and incorporating its perspective in order to benefit both the organization and society. In fact, consumers have access to information about brands, its behaviors and decisions as never before. Discussion about education roles, environmental issues, healthy behavior are part of consumers daily routines and social networks posts. Therefore, organizations must look at marketing as an important tool to create value to consumers while being part of social change. In consequence, new research about the social marketing, societal marketing and corporate social responsibility role should be addressed. The aim of this special issue is to contribute to a deeper understanding of the marketing role in this competitive yet more socially responsible environment. Guest Editors Inês Veiga Pereira (Polytechnic of Porto, Portugal) Helena Alves (University of Beira Interior, Portugal) Walter Wymer (University of Lethbridge, Canada) Maria Antónia Rodrigues (Polytechnic of Porto, Portugal)
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  • Call for papers - Special Issue: New challenges for marketing social change
Call for papers - Special Issue: New challenges for marketing social change
13 agosto 2018
Scope of the special issue As the marketing concept has evolved, the focus on society benefits is no longer exclusive of nonprofit organizations. For-profits have also been using marketing and incorporating its perspective in order to benefit both the organization and society. In fact, consumers have access to information about brands, its behaviors and decisions as never before. Discussion about education roles, environmental issues, healthy behavior are part of consumers daily routines and social networks posts. Therefore, organizations must look at marketing as an important tool to create value to consumers while being part of social change. In consequence, new research about the social marketing, societal marketing and corporate social responsibility role should be addressed. The aim of this special issue is to contribute to a deeper understanding of the marketing role in this competitive yet more socially responsible environment. Guest Editors Inês Veiga Pereira (Polytechnic of Porto, Portugal) Helena Alves (University of Beira Interior, Portugal) Walter Wymer (University of Lethbridge, Canada) Maria Antónia Rodrigues (Polytechnic of Porto, Portugal)

Some interesting areas of application might be, but are not limited to, the following:

• Social Marketing
• Societal Marketing
• Non-profit marketing
• Higher Education Marketing
• Branding and non-profit positioning
• Corporate Social responsibility
• Environmental Marketing
• Macro-marketing
• Marketing and quality of life
• Transformative services

**Languages
**Papers can be prepared in English.

Paper dimension and formatting
Papers should be prepared and formatted using the template used by all RPM papers, which can be found on www.rpm.pt or requested to rpm@ipam.pt

Important Dates
- 31 December 2018 - Paper submission to rpm@ipam.pt
- 31 March 2019 - Acceptance notification and requests for revision (if applicable)
- 28 February 2019 - Revised papers 'submission
- 15 March 2019 - Final acceptance notification
- June 2019 - Special issue estimated publication date

Portuguese Marketing Journal
The Portuguese Marketing Journal (RPM) is an international journal, the first scientific marketing journal in Portugal.
Born in 1995, with 35 issues, RPM is published twice a year on a regular basis, plus special editions on key trendy themes in marketing and consumer behavior research.
RPM is indexed in ProQuest, EBSCO and Latinindex.

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