Call for papers - Special Issue: New challenges for marketing social change

Scope of the special issue As the marketing concept has evolved, the focus on society benefits is no longer exclusive of nonprofit organizations. For-profits have also been using marketing and incorporating its perspective in order to benefit both the organization and society. In fact, consumers have access to information about brands, its behaviors and decisions as never before. Discussion about education roles, environmental issues, healthy behavior are part of consumers daily routines and social networks posts. Therefore, organizations must look at marketing as an important tool to create value to consumers while being part of social change. In consequence, new research about the social marketing, societal marketing and corporate social responsibility role should be addressed. The aim of this special issue is to contribute to a deeper understanding of the marketing role in this competitive yet more socially responsible environment. Guest Editors Inês Veiga Pereira (Polytechnic of Porto, Portugal) Helena Alves (University of Beira Interior, Portugal) Walter Wymer (University of Lethbridge, Canada) Maria Antónia Rodrigues (Polytechnic of Porto, Portugal)