Global Business Perspective
Understand how international markets operate and how cultural intelligence drives strategic business success across borders.
Bachelor’s in Global Business – Lisboa
An international bachelor’s that prepares you to make strategic decisions and lead businesses in a fast-changing global environment.
Porto
Lisbon
Bachelor's in Global Business - Lisboa
Summary
- Start date
- September 2026
- Duration
- 3 years
- Schedule
- Daytime
- Language
- English
- ECTS
- 180 ECTS
Gain global skills in international business with a Bachelor’s Degree in Global Business in Lisbon
Taught entirely inEnglish, the Bachelor’s in Global Business prepares you to succeed in an interconnected and evolving global economy. You’ll develop expertise in:
- Global markets, strategic management, cross-cultural leadership and innovation, supported by experienced faculty and strong industry connections.
Throughout the programme, you’ll gain practical experience through real business projects and international mobility opportunities, strengthening your global perspective and preparing you to build a career across diverse international business environments.
Why study in the Bachelor's in Global Business in Lisbon
Innovation & Entrepreneurship Focus
Learn how to think creatively and strategically, applying innovative approaches to solve business challenges in diverse markets.
International Experience
Expand your horizons with an international semester abroad and learn in a multicultural classroom environment that mirrors global business realities
Global Mentorship & Academic Excellence
Learn from experienced professors and global business professionals who combine academic expertise with real-world insight, helping you grow as a future leader.
International Mobility Semester
Students have the chance to live a truly global experience with our international mobility programs in top business schools in the world, such as Pace University (NYC, EUA), Dublin City University (Dublin, Ireland), SolBridge Univrsity (South Korea) and Cardiff Metropolitan University (Cardiff, UK).
What you'll gain
- Strategic and global thinking to make informed decisions and lead organizations in fast-changing international markets.
- Innovative and entrepreneurial mindset to create value through new business models, creative strategies, and sustainable solutions.
- Practical experience through real business projects, internships, and collaboration with companies from Lisbon’s vibrant corporate and startup ecosystem.
- Cross-cultural communication and adaptability to work effectively in diverse teams and multicultural business environments.
Blended Intensive Programme (BIP)
International Students
A global community—25 countries represented at IPAM
Data for the 2025–2026 school year
International Students
National Students
Syllabus
1st SEMESTER
2nd SEMESTER
3rd SEMESTER
4th SEMESTER
5th SEMESTER
6th SEMESTER
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Global Economics | 42 | 6 |
| Marketing Principles | 56 | 6 |
| Interpersonnal Skills | 28 | 3 |
| Research Methods | 28 | 3 |
| Financial Accounting I | 42 | 6 |
| Statistics | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Managing Global Teams | 28 | 3 |
| Business Development for Alternative Futures | 28 | 3 |
| Data Analysis | 42 | 6 |
| MacroEconomics | 56 | 6 |
| Business Management Principles | 42 | 6 |
| Financial Accounting II | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Financial Management | 42 | 6 |
| Customer Management | 42 | 6 |
| Business Intelligence | 42 | 6 |
| International Business Law | 56 | 6 |
| Innovation and Creativity | 56 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Digital Business Strategy | 42 | 6 |
| Business Networking | 56 | 6 |
| Project Management | 42 | 6 |
| International Entrepreneurship and Innovation | 42 | 6 |
| Human Resource Management | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Budgeting | 42 | 6 |
| Integrated Marketing Mix | 56 | 6 |
| Ethics and Social Responsibility | 42 | 6 |
| Disruptive Business Models | 56 | 6 |
| Business Plan | 28 | 3 |
| Strategic Management | 28 | 3 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Global Business Strategies | 56 | 6 |
| Cross Cultural Negotiation | 56 | 6 |
| Final Project | 126 | 18 |
One of the following subjects:
- 18 Portuguese;
- 13 English.
Or two of the following subjects:
- 17 Applied Mathematics to Social Sciences;
- 18 Portuguese;
- 04 Economics;
- 13 English.
Career Opportunities after a Bachelor’s in Global Business
- Marketing ManagerCreate and implement marketing plans, conduct market research, manage clients, and oversee marketing campaigns effectively.
- Marketing ManagerPlan and execute global marketing initiatives that enhance brand value, engage international audiences, and drive sustainable business growth.
- Business Development ManagerDiscover and pursue international business opportunities, build strategic alliances, and grow company operations across global markets.
- Financial or Data AnalystAnalyse complex financial and data sets to provide actionable insights, support strategic decisions, and improve global organisational performance.
- Global Project or Team ManagerCoordinate multicultural teams and international projects, ensuring efficient collaboration, innovation, and successful outcomes worldwide.
- Innovation or Strategy ConsultantGuide companies in implementing innovative solutions, adapting strategies, and designing global plans to strengthen competitiveness and growth.
- Digital Business StrategistDevelop and implement digital strategies that integrate technology, analytics, and innovation to optimise business performance internationally.
- Human Resource ManagerRecruit, develop, and manage global talent, fostering inclusive, high-performing, and culturally diverse workplace environments.
- International EntrepreneurLaunch and expand businesses in global markets, leveraging innovation, international networks, and knowledge of global business dynamics.
Coordinator of the Bachelor’s in Global Business in Lisbon
Rodrigo Ribeiro Coimbra
Diretor da Licenciatura em Global Business e Dupla em Global Business e Marketing - Lisboa
Dr. Rodrigo Ribeiro Coimbra (this course’s Coordinator) holds a Ph.D. from the University of Porto, a master’s degree in Marketing, an Executive MBA in Business Management, and a Specialization in Globalization, Media, and Citizenship. He is a Professor at IPAM Lisbon Portugal, and a Visiting Professor at Solbridge International School of Business (AACSB) and Nova School of Business and Economics (Postdoc). He was an Assistant Professor at Solbridge and Endicott College and Senior Regional Manager at Woosong University, South Korea.
Testimonials
Ready to be part of a multicultural environment that prepares you to lead anywhere?
Application and Admissions
Candidates interested in applying for IPAM can do so year-round.
The application process is limited by the existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the admission process, the candidate must follow these 3 steps.
1. Information request
Schedule a clarification conversation with an Admissions Advisor
2. Documentation
Gather the all documents requested in the admissions process
3. Apply
Proceed with the formal application, by the face-to-face admission process or the online admission process.
Related programs
The bachelor’s in Marketing is designed to meet the challenges of the disruptive and ever-changing global market environment, being the only program in Portugal taught in English.
The Bachelor's in Global Business provides a deep understanding of international business practices to prepare future business leaders for the linked global economy.
Perguntas frequentes
Global Business is the study and practice of managing and operating organisations in an interconnected international environment. It covers understanding worldwide markets, developing global strategies, managing cross-cultural teams, and navigating international trade. Professionals in this field learn to operate across diverse economic, cultural, and regulatory landscapes, driving growth and innovation. The programme combines theoretical knowledge with practical experience, preparing students to address real-world challenges and succeed in the fast-paced global economy.
Students explore a comprehensive range of core and elective subjects, including Global Economics, Marketing Principles, Financial Accounting, Business Management, Digital Business Strategy, International Business Law, Innovation, Strategic Management, and Cross-Cultural Negotiation. The curriculum blends theory with practical projects, developing essential skills for a successful international business career.
Yes! The programme welcomes international students from all over the world. Courses are delivered in English, and tailored support is provided for non-Portuguese speakers to help them integrate both academically and socially.
To apply for the Bachelor’s in Global Business, you can start the application process online through IPAM’s official website. For personalised guidance and support, we strongly recommend contacting the Admissions Team at IPAM Lisbon. They can answer questions, provide detailed instructions, and ensure your application is complete and competitive.