SummaryCareer opportunitiesSyllabusCoordinatorAdmissions

Summary

Bachelor’s Degree in Marketing in Lisbon

The bachelor’s degree in marketing is designed to meet the challenges of a disruptive and ever-changing global market and is fully taught in English.

It is future-oriented and internationally focused, offering a comprehensive marketing undergraduate degree experience with digital content and strong analytical training. Students benefit from a multicultural environment at IPAM Lisbon, where highly qualified professors with international expertise guide their academic and personal growth.

This international marketing bachelor promotes global awareness not only through classroom discussions but also through exchange programs and partnerships with institutions across Europe. These opportunities give students a broad vision of the industry, preparing them for diverse marketing degree jobs and salaries worldwide.

The academic structure prioritizes real-world application. Throughout the program, students tackle real business challenges from companies ranging from startups to multinationals. This hands-on approach bridges theory and practice, mirroring the structure of top marketing university courses in Europe.

Students gain in-depth knowledge in data collection and analysis, transforming information into actionable marketing insights. They explore key areas such as brand building, pricing, digital strategy, communications, and channel management — essential skills covered in leading marketing courses in Europe.

Whether you aim to pursue a global career or explore innovative areas of marketing, this program equips you with the tools to thrive.

Be whatever you want to be with a Bachelor in Marketing from IPAM Lisbon — one of the most forward-thinking marketing schools in Europe.

Start date: September
Duration: 3 Years | 6 Semesters
Schedule: Daytime
Language: English

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Why study the Bachelor’s Degree in Marketing?

Immersive Academic Model

The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies including startups, small to medium-sized companies and multinationals.

Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement a brand strategy, pricing strategies, channel strategies, promotional strategies and develop digital marketing strategies.

International Mobility Semester

The chance to live a truly global experience with our international mobility programs in top universities, such as Pace University, Rider University, Dublin City University, Coventry University, International School of Management (ISM), École pratique des hautes études commerciales, ESIC and Shanghai Polytechnic University.

Faculty with high level of International Experience

Regardless of their nationality, the Faculty combines leading academics and industry experts, with a high level of international experience. Students can work with top marketing professionals and turn the acquired knowledge into marketing insights.

Access to CIM Certification

Access to Chartered Institute of Marketing (CIM) certification. CIM is the marketing community's and the world’s leading professional marketing body, with over 30,000 members worldwide.

Employability Lab

Throughout the program, students will have the chance to work in Employability Lab, supporting them to get in contact with the labour market.

Global Oriented

Strong focus on internationalisation, giving the students a wide perspective of the professional market and employability.

Close connections with Companies

Partnerships with global brands with international recognition in work projects and through internships.

Multicultural Environment

Strong focus on internationalisation, giving theExperience a multicultural environment by interacting with people from different nationalities and backgrounds.

Leader in marketing education

IPAM, the Marketing Business School, has been leading Marketing education in Portugal for over 38 years.

Global Management Challenge

Access to Business management simulator: Global Management Challenge.

New IPAM Lisbon Campus

THE VISIONAIRES' NEW HOME

From September 2025, the Lispolis campus will be the new home of IPAM Lisboa, a Marketing and Business hub in Telheiras.

At the heart of a business centre, it materialises its DNA of close ties to the market and to companies, elevating the educational experience.

Add-ons

Access to CIM Certification

“CIM” – “The Charter Institute of Marketing”

CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications, enable modern marketers to thrive in their roles and deliver long-term success for businesses.

Acess to Harvard Business Publishing

Harvard Business Publishing

Access to Harvard Business Publishing case studies used in the class.

International Mobility Semester

Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (NYC, EUA), Rider University (New Jersey, USA), Dublin City University (Dublin, Ireland), Coventry University (London, UK), International School of Management (ISM) (several cities in Germany), École Pratique des Hautes Études commerciales (Brussels, Belgium), ESIC (Madrid, Spain) and Shanghai Polytechnic University (Shanghai, China).

Companies that have already participated in this Bachelor’s Degree in Marketing Program:

Students will partner with global brands with international recognition in work projects and through internships. Companies working globally (PwC, Daymon Worldwide, Dr Spiller, Generis, SelPlus., European Spas Association, among others).

Career opportunities in Marketing

Marketing Management: Lead and coordinate strategic marketing activities to drive business growth and customer engagement.
Market Analyst and Research: Analyze consumer data and market trends to support informed business decisions.
Brand Consultancy: Advise companies on building, positioning, and strengthening their brand identity.
Brand Management: Develop and maintain brand strategy to ensure consistency across all channels and markets.
Pricing Analyst: Determine optimal pricing strategies based on market conditions, competition, and consumer behavior.
Digital Marketer: Plan and execute online marketing campaigns across platforms such as social media, email, and SEO.
Sales and Promotions: Create and implement promotional strategies to boost sales and increase market share.
Advertising: Design and manage creative advertising campaigns to capture audience attention and drive conversion.
International Business: Manage marketing strategies for global markets, adapting to diverse cultural and economic environments.
Consultancy: Provide strategic marketing guidance to businesses seeking to improve performance and market position.

Testimonials from Marketing Students

Syllabus of the Bachelor’s Degree in Marketing

Study plan structure

1st Semester

2nd Semester

3rd Semester

4th Semester

5th Semester

6th Semester

Course Units	Hours	ECTS
Global Economics	42	6
Marketing Principles	56	6
Cross Cultural Studies	42	6
Research Methods	28	6
Interpersonnal Skills	28	3
Statistics	42	6

COURSE UNITS	Hours	ECTS
Marketing Strategy	56	6
Consumer Behaviour	42	6
Marketing Metrics and Analytics	42	6
Data Analysis	42	6
Managing Global Teams	28	3
Business Development for Alternative Futures	28	3

COURSE UNITS	Hours	ECTS
Financial Management	42	6
Customer Management	42	6
Trendspotting and Future Thinking	42	6
Product Management	56	6
Integrated Marketing Communication	56	6

COURSE UNITS	Hours	ECTS
Digital Business Strategy	42	6
Distribution and Retail	56	6
Price and Cost Management	56	6
New Marketing and Communication Tools	42	6
Services Management	42	6

COURSE UNITS	Hours	ECTS
Integrated Marketing Mix	56	6
Marketing Metrics	28	3
Web Analitics	28	3
Sales Management and Promotion	42	6
Budgeting	42	6
Ethics and Social Responsibility	42	6

COURSE UNITS	Hours	ECTS
Global Marketing Strategies	56	6
Cross Cultural Negotiation	56	6
Option 1 *	56	18
* Final Project (Option 1)	56	18
* Internship (Option 1)	56	18

Admission exams

Two of the Admission Exams:

04 Economy
09 Geography
18 Portuguese

Coordinator

João Freire

Admissions

Candidates interested in joining IPAM can apply throughout the year.

The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.

To start the admission process, the candidate must follow these 3 steps.

1. Information request

Schedule a clarification conversation with an Admissions Advisor

2. Documentation

Gather the documentation requested in the admissions process

3. Apply

Proceed with the formalization of the application, in person or online

Start your application

Certification and accreditation

Aprovada pela A3ES em 21/02/2018

R/A-Cr 7/2018/AL02 de 06-05-2022

Relatório de auto-avaliação da Licenciatura em Marketing

Despacho n.º 7203/2022, de 3 de junho de 202 2, II Série nº 108 DR