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The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high level marketing functions in organisations.
This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of team work, entrepreneurship and innovation.
|Campus||Quinta do Bom Nome - Lisbon|
Gobal network offers 70 universities in 25 countries where students can do their international mobility.
“The excellence of the faculty, the prominently practical methodology and the sharing of experiences amongst the participants led me to choose IPAM to equip me with the tools I need to continuously develop my competencies. The Master’s more than exceeded my expectations and significantly increased my ability to create value.”
“I chose to study at IPAM at a time when marketing was in the process of establishing itself as a core component for companies. However, the knowledge I acquired during the course, balanced between the practical component and theory, made it possible for me to have an adequate and always current picture of market needs. I recommend that you take advantage of your academic path at IPAM, which offers you a dynamic and evolutionary learning opportunity.”
“What I learnt as a student of the Bachelor’s and Master's Degree courses in Marketing at IPAM today allows me to look at the markets in a clearer and more informed manner. The immersion in knowledge that I got at the institution, very oriented towards ‘learning by doing’, determined much of what I do in the projects I get involved with today.”
|Marketing Management Simulator||45||6|
|Project Management for Investments||45||6|
|Leadership and Negotiation||45||6|
|Analysis Systems and Decision Support||45||6|
|Services Management (optional)||60||18|
|Commercial Management and Sales (optional)||60||18|
|Marketing New Trends (optional)||60||18|
|Dissertation / Professional Project / Professional Internship||30||12|
Note: it is mandatory to attend to only 1 optional course.
|Dissertation / Professional Project / Professional Internship||30||30|