The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high level marketing functions in organisations.


    This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of team work, entrepreneurship and innovation.


    Luís Schwab


    Luís Schwab
    Coordinator of the master's in Marketing Management
    Campus Quinta do Bom Nome - Lisbon
    Schedule Evenings
    Duration 4 Semesters
    Start September 
    Master's degree in Marketing Management

    Main Advantages

    • Marketing Management Simulator which allows for the application of acquired knowledge.
    • Seminars that explore Marketing trends with market experts.
    • Opportunity to take part in national and international university competitions such as L’Oreal Brandstrom or EDP University Challenge.
    • Workshops on employability that help prepare the student to enter the labour market.
    • Skills certification through Laureate Professional Assessment.
    • Development of a personal communication and media training plan oriented towards fostering the students’ final project.

    Real-World Business Experience

    The connection to companies and the labour market is one of this Master’s in Marketing greatest strengths. During the course, students are in constant contact with the business world, through seminars with renowned leaders and professionals in the field, workshops, projects and challenges presented by the partner companies and the possibility of carrying out traineeships.

    International Experience

    Gobal network offers 70 universities in 25 countries where students can do their international mobility.





    Licínio Pereira
    STUDENT | Product Manager Bene Farmacêutica

    The excellence of the faculty, the prominently practical methodology and the sharing of experiences amongst the participants led me to choose IPAM to equip me with the tools I need to continuously develop my competencies. The Master’s more than exceeded my expectations and significantly increased my ability to create value.

    Cátia Magalhães
    Alumni | SALES AND Marketing GENERAL MANAGEMENT,  Mercedes-Benz Portugal

    “I chose to study at IPAM at a time when marketing was in the process of establishing itself as a core component for companies. However, the knowledge I acquired during the course, balanced between the practical component and theory, made it possible for me to have an adequate and always current picture of market needs. I recommend that you take advantage of your academic path at IPAM, which offers you a dynamic and evolutionary learning opportunity.”

    Nuno Nunes
    Nuno Nunes
    STUDENT | Marketing MANAGER- Board Member of the Portuguese Association of Marketing Professionals [APPM]

    “What I learnt as a student of the Bachelor’s and Master's Degree courses in Marketing at IPAM today allows me to look at the markets in a clearer and more informed manner. The immersion in knowledge that I got at the institution, very oriented towards ‘learning by doing’, determined much of what I do in the projects I get involved with today.”

    1st Semester

    Strategic Marketing 45 6
    Marketing Management Simulator 45 6
    Project Management for Investments 45 6
    Businesses Law 45 6
    Leadership and Negotiation 45 6

    2nd Semester

    Relationship Marketing 60 6
    Consumption Economics 45 6
    Analysis Systems and Decision Support 45 6
    Project Design 45 12

    3rd Semester

    Services Management (optional) 60 18
    Branding (optional) 60 18
    Commercial Management and Sales (optional) 60 18
    Consumption (optional) 60 18
    Marketing New Trends (optional) 60 18
    Dissertation / Professional Project / Professional Internship 30 12


    Note: it is mandatory to attend to only 1 optional course.

    4th Semester

    Dissertation / Professional Project / Professional Internship 30 30


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