Ipam editions

    The IPAM Editions aim at offering a set of resources (manuals, books, studies) to contribute to the knowledge and understanding of a host of marketing areas.

    The subjects discussed in the IPAM Editions revolve around four major study areas:
    1. Consumption
    2. Communication
    3. Management
    4. Marketing


    These are further sub-divided into more specific topics, namely:
    • E-marketing
    • Advertising
    • Sales Promotions
    • Neuromarketing
    • Leadership
    • Statistics
    • Sports Marketing