IPAM: Shaping the future of marketing and leading business

Over these four decades, IPAM has become a pillar in marketing education in Portugal, shaping the trajectory of more than 20,000 students who today play crucial roles in various areas of the market. In an interview with Marketeer, Daniel Sá, IPAM's executive director, reflects on the institution's impact on the evolution of marketing education in Portugal.

Read the full article on the Marketeer website here.