An important part of this course is applying what students have learned to real biz cases. Therefore, students, working in groups of approximately 4-5 members, will conduct an analysis and evaluation of the Lexus’s marketing channels strategies and mix elements by applying information learned in the course and external data collection. It involves an analysis of a relevant problem/challenge for Lexus and the entire auto industry: Is the Car Dealership Model Death? Or it will be a thing of the past?
IPAM Lisboa: Estr. da Correia 53. 1500-210 Lisboa
IPAM Porto: Rua Manuel Pinto de Azevedo, 748. 4100-320 Porto
© 2023 IPAM. Todos os direitos reservados