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    This global bachelor in Marketing is designed to meet the challenges of the disruptive and ever changing global market environment, being the only program in Portugal fully taught in English

    It is future oriented, internationally minded, with full digital content and analytical focus. Our learning environment is designed enhance the students learning experience with the support of a high skilled team of professors with international experience & know how. It also promotes the students international experience, both inside the classroom and outside of it, through  our international study abroad partnership programs, giving the students a wide perspective of the professional market and employability.

    The academic model is based on a strong practical component, where students respond to real business challenges  from companies, such as Lexus.

    Students also have the opportunity to participate in  national and international competitions like SEO Challenge Google and L'Oréal's Brandstorm Challenge.

     

    Be whatever you want to be with a Global Bachelor in Marketing from IPAM!

     

    Acredited by A3ES on 21/04/2017

    Registration: R/A-Cr 70/2017 on 23/06/2017 (DGES)

    Despacho n.º 7901/2021, de 11 de agosto de 2021, II Série nº 155 D.R.

    francisco coelho

      Coordinator

       Francisco Coelho
    LANGUAGE English
    Campus Porto
    Schedule Daytime

     

    DuraTION 6 semesters
    START DATE September/ October
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    Careers

    • Marketing Management
    • Market Analyst and Research
    • Brand Consultancy
    • Brand Management
    • Pricing Analyst
    • Product Management
    • Digital Marketeer
    • Strategic Marketing ; Creative Strategist
    • Sales and Promotions
    • Chief Marketing Officer

    • Marketing & International Business

    • Advertising
    • Communication
    • Online Performance
    • Digital Business
    • Social Media Management

    International Experience


    Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (New York), DCU (Dublin) and EPHEC (Brussels).
         pace       DCU  ephec      SSPU

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    Companies

    Throughout the program, students will have the chance to work on Employability Lab,  supporting them to get in contact with the labor market.

    Students will also partner with global brands with international recognition in work projects and through internships.

     

    Testimonials

    marta-gomes 
    Marta Gomes
    Student

    “Having almost finished the Global Marketing degree at IPAM Porto, I can proudly say that I was part of this bachelor’s first class. More than about Marketing, in this bachelor we learn how to approach the market in a broader, global sense. We are taught everything there is to know in the field, since finance to culture. Furthermore, experience of working with real brands adds humongous value to us, as students that are often not familiar with the business environment. Not to forget are the exclusive international exchange programs, that are impossible to be forgotten throughout life. This is why it is not just Marketing, it is Global Marketing.”

     
    Rita Mendes
    Student

    "Há três anos encontrei no IPAM tudo aquilo que procurava: uma licenciatura que nos prepara para o futuro, que está adaptada às necessidades do mundo de negócios de topo e que nos lança para o mercado de trabalho internacional, como eu sempre quis. Quando percebi a oferta diferenciada do IPAM, devido à licenciatura de Marketing, lecionada em inglês e com a possibilidade de fazer um semestre em Nova Iorque, não tive duvidas de que era o que eu procurava!

    As minhas expectativas para o futuro sempre foram altas. O que posso dizer é que cada vez são mais realistas porque cada vez estou mais perto dos meus objetivos, graças á formação que tive e ao esforço que dediquei ao meu percurso académico. A minha formação não acaba aqui, mas sei que este início só me pode levar longe!"

    1st Semester

    COURSE UNITS HOURS ECTS
    Global Economics 42 6
    Marketing Principals 56 6
    Cross Cultural Studies 42 6
    Interpersonnal Skills 28 3
    Research methods  28 3
    Statistics 42 6

    2nd Semester

    COURSE UNITS HOURS ECTS
    Marketing Strategy 56 6
    Consumer Behaviour 42 6
    Managing Global Teams 28 3
    Business Development for Alternative Futures 28 3
    Marketing Research 42 6
    Data Analysis 42 6

    3rd Semester

    COURSE UNITS HOURS ECTS
    Financial Management 42 6
    Customer Management 42 6
    Trendspotting and Future Thinking 42 6
    Product Management 56 6
    Integrated Marketing Communication 56 6

    4th Semester

    COURSE UNITS HOURS ECTS
    Digital Business Strategy 42 6
    Distribution and Retail 56 6
    Price and Cost Management 56 6
    New Marketing and Communication Tools 42 6
    Services Management 42 6

    5th Semester

    COURSE UNITS HOURS ECTS
    Integrated Marketing Mix 56 6
    Marketing Metrics 28 3
    Web Analitics 28 3
    Sales Management and Promotion 42 6
    Budgeting 42 6
    Ethics and Social Responsibility 42 6

    6th Semester

    COURSE UNITS HOURS ECTS
    Global Marketing Strategies 56 6
    Cross Cultural Negotiation 56 6
    Final Project 126 18
    Para ingressar na Licenciatura em Marketing, o estudante deve apresentar uma das seguintes provas de ingresso:

    Economia
    ou
    Geografia
    ou
    Português

    Galeria

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