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    This global bachelor in Marketing is designed to meet the challenges of the disruptive and ever changing global market environment, being the only program in Portugal taught in English

    It is future oriented, internationally minded, with fully digital content and analytical focus. Our learning environment aims to enhance students learning experience with the support of a high skilled team of professors and staff. It also stimulates students international experience, both within the classroom and by going abroad through international partnership programs, giving the students a wide perspective of the professional market and employability.

    The academic model is based on a strong practical component, where students respond to real business challenges  from companies, such as Lexus.

    Students also have the opportunity to participate in  national and international competitions like SEO Challenge Google and L'Oréal's Brandstorm Challenge.

     

    Be whatever you want to be with a Global Bachelor in Marketing from IPAM!

     

    Registration no. R/A-Cr 7/2017 (DGES)

    francisco coelho

    Coordinator

    Francisco Coelho
    LANGUAGE English
    Campus Porto
    Schedule Daytime

     

    DuraTION 6 semesters
    START DATE September
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    Careers

    • Analyst
    • Market Analyst and Research
    • Branding, Consultancy
    • Pricing Analyst
    • Product Management
    • Digital Specialist
    • Strategic Marketing
    • Sales and Promotions

    International Experience


    Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (New York), DCU (Dublin) and EPHEC (Brussels).
         pace       DCU  ephec

    Companies

    Throughout the program, students will have the chance to work on Employability Lab,  that supports them to get in contact with the labour market.

    Students will also partner with global brands with international recognition in work projects and through internships.

     

    Testimonials

    Diogo Ferreira
    Diogo Ferreira
    Student

    "As IPAM student of the Global Bachelor in Marketing, I had high expectations when I enrolled in this program. Now, it is safe to say that my expectations were exceed. On one hand, the teaching methodologies are of extreme interest, as it prepares the students for the real world. On the other hand, all topics discussed are approached in a very friendly and understandable way. Furthermore, the close relationship established between faculty and students is notorious. Thus, my experience has been nothing but pleasant and I could not picture myself being at a better institution."

    1st Semester

    COURSE UNITS HOURS ECTS
    Global Economics 60 6
    Marketing Principals 60 6
    Cross Cultural Studies 60 6
    Interpersonnal Skills 30 3
    Research methods  30 3
    Statistics 60 6

    2nd Semester

    COURSE UNITS HOURS ECTS
    Marketing Strategy 60 6
    Consumer Behaviour 60 6
    Managing Global Teams 30 3
    Business Development for Alternative Futures 30 3
    Marketing Research 60 6
    Data Analysis 60 6

    3rd Semester

    COURSE UNITS HOURS ECTS
    Financial Management 60 6
    Customer Management 60 6
    Trendspotting and Future Thinking 60 6
    Product Management 60 6
    Integrated Marketing Communication 60 6

    4th Semester

    COURSE UNITS HOURS ECTS
    Digital Business Strategy 60 6
    Distribution and Retail 60 6
    Price and Cost Management 60 6
    New Marketing and Communication Tools 60 6
    Services Management 60 6

    5th Semester

    COURSE UNITS HOURS ECTS
    Integrated Marketing Mix 60 6
    Marketing Metrics 30 3
    Web Analitics 30 3
    Sales Management and Promotion 60 6
    Budgeting 60 6
    Ethics and Social Responsibility 60 6

    6th Semester

    COURSE UNITS HOURS ECTS
    Global Marketing Strategies 60 6
    Cross Cultural Negotiation 60 6
    Final Project 60 18
    Para ingressar na Licenciatura em Marketing, o estudante deve apresentar uma das seguintes provas de ingresso:

    Economia
    ou
    Geografia
    ou
    Português

    Galeria

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