- Vida Académica
This global bachelor in Marketing is designed to meet the challenges of the disruptive and ever changing global market environment, being the only program in Portugal taught in English.
It is future oriented, internationally minded, with fully digital content and analytical focus. Our learning environment aims to enhance students learning experience with the support of a high skilled team of professors and staff. It also stimulates students international experience, both within the classroom and by going abroad through international partnership programs, giving the students a wide perspective of the professional market and employability.
The academic model is based on a strong practical component, where students respond to real business challenges from companies, such as Lexus.
Students also have the opportunity to participate in national and international competitions like SEO Challenge Google and L'Oréal's Brandstorm Challenge.
Be whatever you want to be with a Global Bachelor in Marketing from IPAM!
Registration no. R/A-Cr 7/2017 (DGES)
Throughout the program, students will have the chance to work on Employability Lab, that supports them to get in contact with the labour market.
Students will also partner with global brands with international recognition in work projects and through internships.
"As IPAM student of the Global Bachelor in Marketing, I had high expectations when I enrolled in this program. Now, it is safe to say that my expectations were exceed. On one hand, the teaching methodologies are of extreme interest, as it prepares the students for the real world. On the other hand, all topics discussed are approached in a very friendly and understandable way. Furthermore, the close relationship established between faculty and students is notorious. Thus, my experience has been nothing but pleasant and I could not picture myself being at a better institution."
|Cross Cultural Studies||60||6|
|Managing Global Teams||30||3|
|Business Development for Alternative Futures||30||3|
|Trendspotting and Future Thinking||60||6|
|Integrated Marketing Communication||60||6|
|Digital Business Strategy||60||6|
|Distribution and Retail||60||6|
|Price and Cost Management||60||6|
|New Marketing and Communication Tools||60||6|
|Integrated Marketing Mix||60||6|
|Sales Management and Promotion||60||6|
|Ethics and Social Responsibility||60||6|
|Global Marketing Strategies||60||6|
|Cross Cultural Negotiation||60||6|