The bachelor’s in marketing is designed to meet the challenges of the disruptive and ever-changing global market environment and is fully taught in English.
It is future-oriented and internationally-minded, with fully digital content and an analytical focus. Our learning environment aims to enhance students' learning experiences with the support of a highly skilled team of professors with international experience and know-how. It also stimulates students' international experience, both within the classroom and by going abroad through international partnership programs, giving them a wide perspective of the professional market and employability.
The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies, including startups, small to medium-sized companies, and multinationals.
Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement a brand strategy, pricing strategies, channel strategies, promotional strategies, and digital marketing strategies.
Be whatever you want to be with a Global Bachelor in Marketing from IPAM!
Start dateSeptember 2024
Duration3 Years | 6 Semesters
ScheduleDaytime
LanguageEnglish
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Why study in the Bachelor's in Marketing?
Immersive Academic Model
The academic model is based on a strong practical component where students respond to real business challenges with the involvement of national and international companies that participate in face-to-face, remote, or hybrid ways. The IPAM Porto Global Bachelor in Marketing has been a pioneer in the integration of COIL (Collaborative Online International Learning) in the pedagogical process of the course.
International Mobility Semester
The chance to live a truly global experience with our international mobility programs at top universities such as Pace University, Rider University, Dublin City University, Coventry University, Escola Superior de Propaganda e Marketing (ESPM), École Pratique des Hautes Études Commerciales, ESIC and Shanghai Polytechnic University.
Faculty with high level of International Experience
Regardless of their nationality, the Faculty combines leading academics and industry experts, with a high level of international experience. Students will be able to work with top marketing professionals and turn the acquired knowledge into marketing insights.
Access to CIM Certification
Access to Chartered Institute of Marketing (CIM) certification. CIM is the marketing community's and the world’s leading professional marketing body, with over 30,000 members worldwide.
Employability Lab
Throughout the program, students will have the chance to work in Employability Lab, supporting them to get in contact with the labour market.
Global Oriented
Strong focus on internationalisation, giving the students a wide perspective of the professional market and employability.
Leader in marketing education
IPAM, the Marketing Business School, has been leading Marketing education in Portugal for over 38 years.
Close connections with Companies
Partnerships with global brands with international recognition in work projects and through internships.
Multicultural Environment
Experience a multicultural environment by interacting with people from different nationalities and backgrounds.
Global Management Challenge
Access to Business management simulator: Global Management Challenge.
Add-ons
Access to CIM Certification
“CIM” – “The Charter Institute of Marketing”
CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications, enable modern marketers to thrive in their roles and deliver long-term success for businesses.
Acess to Harvard Business Publishing
Harvard Business Publishing
Access to Harvard Business Publishing case studies used in the class.
Access to CIM Certification
“CIM” – “The Charter Institute of Marketing”
CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications, enable modern marketers to thrive in their roles and deliver long-term success for businesses.
Acess to Harvard Business Publishing
Harvard Business Publishing
Access to Harvard Business Publishing case studies used in the class.
International Mobility Semester
Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (NYC, EUA), Rider University (New Jersey, USA), Dublin City University (Dublin, Ireland), Coventry University (London, UK), Escola Superior de Propaganda e Marketing (São Paulo, Brasil), École Pratique des Hautes Études Commerciales (Brussels, Belgium), ESIC (Madrid, Spain) and Shanghai Polytechnic University (Shanghai, China).
Companies that have already participated in this Bachelor:
Students will partner with global brands with international recognition in work projects and through internships.
Career opportunities
Marketing Management
Market Analyst and Research
Brand Consultancy
Brand Management
Pricing Analyst
Product Management
Digital Marketeer
Strategic Marketing
Creative Strategist
Sales and Promotions
Chief Marketing Officer
Marketing & International Business
Advertising
Communication
Online Performance
Digital Business
Social Media Management
Testimonials
Slide 1 of 1
Having almost finished the Global Marketing degree at IPAM Porto, I can proudly say that I was part of this bachelor’s first class. More than about Marketing, in this bachelor we learn how to approach the market in a broader, global sense. We are taught everything there is to know in the field, since finance to culture. Furthermore, experience of working with real brands adds humongous value to us, as students that are often not familiar with the business environment. Not to forget are the exclusive international exchange programs, that are impossible to be forgotten throughout life. This is why it is not just Marketing, it is Global Marketing.
Marta Gomes
Student
Having almost finished the Global Marketing degree at IPAM Porto, I can proudly say that I was part of this bachelor’s first class. More than about Marketing, in this bachelor we learn how to approach the market in a broader, global sense. We are taught everything there is to know in the field, since finance to culture. Furthermore, experience of working with real brands adds humongous value to us, as students that are often not familiar with the business environment. Not to forget are the exclusive international exchange programs, that are impossible to be forgotten throughout life. This is why it is not just Marketing, it is Global Marketing.
