PhD in International Management (ESPM, São Paulo, Brazil), with research in partnership with Católica Porto Business School, whose thesis addresses Global Branding and Global Consumers. She holds a Master's degree in Business Administration (FEA-USP, São Paulo, Brazil), with a dissertation on Relationship Marketing, and a degree in Statistics (IME-USP, São Paulo, Brazil).
She has 22 years of experience as a Marketing Executive (C-level) in large corporations, mainly in retail companies such as Grupo Pão de Açúcar, C&A and Saraiva. She is currently Adjunct Professor at IPAM (Porto, Portugal), where she is also coordinator of the Global Master in Marketing. Previously, she worked as Professor at ESPM, Insper and FGV (São Paulo, Brazil), teaching courses such as Branding, Licensing, Marketing Metrics, Trade Marketing, as well as Applied Statistics. Her main research topics are global branding, global consumer culture and consumer dispositions.
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