Global Master
Marketing - LisbonProgram specially designed to meet the needs and trends of the global marketplace.
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Global Master in Marketing, Lisbon

The world is moving at a very fast pace and modern business is increasingly global. This Master's was specially designed to meet the needs and trends of the global marketplace.

It is an innovative academic experience with its international scope, multicultural classroom environment, intensive learning dynamics, and strong links with industry. Students learn with leading academics and industry experts and gain insights into the latest thinking and practices in global marketing in the context of sophisticated and demanding consumers, the digital revolution, and globalization.

The philosophy behind this Master's favours open knowledge and discovery-led learning, where all stakeholders contribute to the learning process.

Start date
September 2023
2 Years | 4 semesters

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Why study Global Master in Marketing?

Marketing strategies

Understand how global and international companies design and implement marketing strategies to create customer value and competitive advantage in the markets, in the context of increasingly sophisticated and demanding consumers, digital revolution, and globalization.

Multicultural environment

Experience a multicultural environment by interacting with people from different nationalities and backgrounds. Fast track to SKF’s Global Graduate Programme, a paid job opportunity.

Working with companies

Explore the future of marketing on a global scale, working with global and international companies on real-time projects.

Analytical skills

Learn to combine sharp analytical skills with creativity to ensure that products and services stand out in a global marketplace.


Discover how technology can help to develop sustainable marketing practices, better understand consumer behavior, and plan marketing strategies.

Leading academics

Study with leading academics and industry experts and gain insights into the latest thinking and practices in global marketing.

Professional network

Build a global professional network with academic and expert marketing professionals.


Acquire comprehensive knowledge, expertise, and skills needed to build a successful career in international settings.

SKF’s Global Graduate Programme

Through a partnership with SKF, a global company with expertise in the development, design, and manufacture of bearings, seals, and lubrication systems, this Master provides a fast track to students who want to apply to SKF’s Global Graduate Programme.

This 18-month program consists of a paid professional opportunity to work with the SKF team in different areas of the company through a cross-functional rotation system and the possibility to work in several countries. The Fast Track facilitates the recruitment and selection process as well as provides direct contact with SKF’s representatives. Acceptance to the SKF’s Global Graduate Programme is not assured though.

Career opportunities

This Master's aims at developing students’ competencies to become marketing professionals with a global mindset. Students will be able to understand how to shape the future, how to solve complex problems, how to be able to think and work strategically, and how to become emotionally intelligent and socially responsible managers.

Also, students will acquire the knowledge and skills to work in multinational corporations, SMEs operating globally, or specialist marketing agencies, in positions involving strategic marketing management, brand management, digital marketing, among others.

Potential careers include:

  • International Marketing Manager
  • Business Development Manager
  • Market Research Analyst, Global Product Manager
  • Digital Marketing Strategist
  • Brand Manager
  • Strategy Consultant
  • Marketing Partnerships Manager
  • Customer Experience Manager
  • Transformation and Innovation Manager
  • Chief Marketing Officer
  • International Marketing Professor


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Study plan structure

Global Marketing Strategy486
Future Consumption Society406
Marketing Research Methods486
Talent and Change Management486
Disruptive Business Models486
Marketing Future Cast486
Digital Marketing Strategy486
Marketing Metrics and Analytics486
Global Marketing Simulator406
Global Business Plan486
Global Marketing & Branding*7012
Artificial Intelligence applied to Marketing*7012
Marketing & Experience with Services*7012
Sustainability in Marketing Management*7012
Technology applied to Marketing*7012
Dissertation / Professional Project / Internship 4218
Global Marketing Challenge Seminar286
Dissertation / Professional Project / Internship4224



Candidates interested in joining IPAM can apply throughout the year.

The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.

To start the admission process, the candidate must follow these 3 steps.

1. Information request

Schedule a clarification conversation with an Admissions Advisor

2. Documentation

Gather the documentation requested in the admissions process

3. Apply

Proceed with the formalization of the application, in person or online

Certification and accreditation

Accredited by A3ES on 08/05/2020

Registration: R/A-Cr 39/2020 on 04/06/2020 (DGES).

Despacho n.º 7858/2021, de 10 de agosto de 2021, II Série nº 151 D.R (available only in portuguese)

IPAM Lisboa: Estr. da Correia 53. 1500-210 Lisboa

+351 210 309 930

IPAM Porto: Rua Manuel Pinto de Azevedo, 748. 4100-320 Porto

+351 229 398 089

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