The Double Degree in Business and Marketing is your gateway to an international career, combining comprehensive business with in-depth marketing expertise.
The Bachelor in Global Business and Marketing at IPAM Lisbon is an innovative and international program, fully taught in English, designed to prepare students for the challenges of the global business environment.
Combining the core areas of business and marketing, this degree equips students with strategic thinking, digital fluency, and cross-cultural communication skills essential for success in a rapidly evolving market.
The academic model is immersive and based on a strong practical component where students respond to real business challenges from startups, small to medium-sized companies, and multinationals.
This double degree combines the Bachelor of Business and the Bachelor of Marketing, providing expertise in both fields. Also, offers students the opportunity to work with top business and marketing professionals, providing a deep understanding of international business practices and the skills to implement brand strategy, pricing strategies, channel strategies, promotional strategies, and digital marketing strategies.
Start date
September
Duration
4 Years | 8 Semesters
Schedule
Daytime
Language
English
The Global Business and Marketing Double Bachelor uses a teaching approach that prioritizes learning via experience. The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies, including startups, small to medium-sized companies and multinationals.
With this method, students gain useful skills and improve their problem-solving and analytical skills.
* Course Unit of the Bachelor's in Marketing
* Course Unit of the Bachelor's in Marketing
* Course Unit of the Bachelor's in Marketing
* Course Unit of the Bachelor's in Marketing
International mobility semester
Students have the chance to live a truly global experience with our international mobility programs in top business schools in the world, such as Pace University (NYC, EUA), Dublin City University (Dublin, Ireland), SolBridge Univrsity (South Korea) and Cardiff Metropolitan University (Cardiff, UK).
The visionaires's new home
From September 2025, the Lispolis campus will be the new home of IPAM Lisboa, a marketing and business hub in Telheiras.
At the heart of a business centre, it materialises its DNA of close ties to the market and to companies, elevating the educational experience.
Rodrigo Ribeiro Coimbra
Program director
Held leadership roles has Director of Marketing in Brazil and consultancy in England and Portugal. Is a visiting professor at Solbridge International School of Business (AACSB), in South Korea, and it was a visiting professor in Poland and China.
Candidates interested in applying for IPAM can do so year-round.
The application process is limited by the existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the admission process, the candidate must follow these 3 steps.
The bachelor’s in Marketing is designed to meet the challenges of the disruptive and ever-changing global market environment, being the only program in Portugal taught in English.
The Bachelor's in Global Business provides a deep understanding of international business practices to prepare future business leaders for the linked global economy.
A Global Business degree is an undergraduate program that explores how businesses operate across international borders. Students learn about global markets, international trade, cross-cultural management, and global economic systems.
The program includes coursework in international marketing, finance, and global business strategy
Global Business study refers to the academic exploration of how companies manage operations, strategy, and growth in an international context. It involves examining cultural, statistical, and economic factors that influence global commerce.
Students learn how to analyze international markets, manage cross-border teams, and navigate global business challenges. Studying global business equips students with a broad perspective and practical skills essential for success in today’s interconnected world.
A Bachelor of Marketing is an undergraduate degree that focuses on the strategies and techniques used to promote products, services, and brands. This program combines elements of business, communication, and data analysis to help students understand consumer behavior and develop effective marketing campaigns.
The degree covers topics such as digital marketing, market research, branding, advertising, and sales.
Yes, a Bachelor's in Marketing can be a valuable investment, especially if you’re interested in creative problem-solving, understanding what drives consumer choices, and working in dynamic business environments.
The growing demand for marketing professionals in both traditional and digital spaces makes this degree relevant and adaptable to a wide range of industries.