Bachelor's
Marketing - LisbonBe whatever you want to be with a Bachelor in Marketing from IPAM!
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Bachelor's in Marketing, Lisboa

The bachelor’s degree in marketing is designed to meet the challenges of the disruptive and ever-changing global market environment and is fully taught in English.

It is future-oriented and internationally-minded, with fully digital content and an analytical focus. Our learning environment aims to enhance students' learning experiences with the support of a highly skilled team of professors with international experience and know-how. It also stimulates students' international experience, both within the classroom and by going abroad through international partnership programs, giving them a wide perspective of the professional market and employability.

The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies, including startups, small to medium-sized companies, and multinationals.

Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement a brand strategy, pricing strategies, channel strategies, promotional strategies, and digital marketing strategies.

Be whatever you want to be with a Bachelor in Marketing from IPAM!

Start dateSeptember 2024
Duration3 Years | 6 Semesters
ScheduleDaytime
LanguageEnglish

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Why study in the Bachelor's in Marketing?

Immersive Academic Model

The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies including startups, small to medium-sized companies and multinationals.

Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement a brand strategy, pricing strategies, channel strategies, promotional strategies and develop digital marketing strategies.

International Mobility Semester

The chance to live a truly global experience with our international mobility programs in top universities, such as Pace University, Rider University, Dublin City University, Coventry University, International School of Management (ISM), École pratique des hautes études commerciales, ESIC and Shanghai Polytechnic University.

Faculty with high level of International Experience

Regardless of their nationality, the Faculty combines leading academics and industry experts, with a high level of international experience. Students can work with top marketing professionals and turn the acquired knowledge into marketing insights.

Access to CIM Certification

Access to Chartered Institute of Marketing (CIM) certification. CIM is the marketing community's and the world’s leading professional marketing body, with over 30,000 members worldwide.

Employability Lab

Throughout the program, students will have the chance to work in Employability Lab, supporting them to get in contact with the labour market.

Global Oriented

Strong focus on internationalisation, giving the students a wide perspective of the professional market and employability.

Close connections with Companies

Partnerships with global brands with international recognition in work projects and through internships.

Multicultural Environment

Experience a multicultural environment by interacting with people from different nationalities and backgrounds.

Leader in marketing education

IPAM, the Marketing Business School, has been leading Marketing education in Portugal for over 38 years.

Global Management Challenge

Access to Business management simulator: Global Management Challenge.

Add-ons

International Mobility Semester

Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (NYC, EUA), Rider University (New Jersey, USA), Dublin City University (Dublin, Ireland), Coventry University (London, UK), International School of Management (ISM) (several cities in Germany), École Pratique des Hautes Études commerciales (Brussels, Belgium), ESIC (Madrid, Spain) and Shanghai Polytechnic University (Shanghai, China).

Companies that have already participated in this Bachelor:

Students will partner with global brands with international recognition in work projects and through internships. Companies working globally (PwC, Daymon Worldwide, Dr Spiller, Generis, SelPlus., European Spas Association, among others).

Career opportunities

  • Marketing Management
  • Market Analyst and Research
  • Brand Consultancy
  • Brand Management
  • Pricing Analyst
  • Digital Marketer
  • Sales and Promotions
  • Advertising
  • International Business
  • Consultancy

Testimonials

Slide 1 of 1
My experience as student of IPAM´s Global Bachelor in Marketing has been nothing but amazing. The close relationship with professors, who are extremely engaged and available, is definitely a plus in this program. Also, the academic model, based on working in partnership with companies allows me to learn how to put in practice the theory from a global marketing perspective.
Carlota Geraldes

Student

My experience as student of IPAM´s Global Bachelor in Marketing has been nothing but amazing. The close relationship with professors, who are extremely engaged and available, is definitely a plus in this program. Also, the academic model, based on working in partnership with companies allows me to learn how to put in practice the theory from a global marketing perspective.
Carlota Geraldes

Student

Syllabus

Study plan structure

1st Semester
2nd Semester
3rd Semester
4th Semester
5th Semester
6th Semester
Course UnitsHoursECTS
Global Economics426
Marketing Principles566
Cross Cultural Studies426
Interpersonnal Skills283
Research Methods283
Statistics426
COURSE UNITSHoursECTS
Marketing Strategy566
Consumer Behaviour426
Managing Global Teams283
Business Development for Alternative Futures283
Marketing Research426
Data Analysis426
COURSE UNITSHoursECTS
Financial Management426
Customer Management426
Trendspotting and Future Thinking426
Product Management566
Integrated Marketing Communication566
COURSE UNITSHoursECTS
Digital Business Strategy426
Distribution and Retail566
Price and Cost Management566
New Marketing and Communication Tools426
Services Management426
COURSE UNITSHoursECTS
Integrated Marketing Mix566
Marketing Metrics283
Web Analitics283
Sales Management and Promotion426
Budgeting426
Ethics and Social Responsibility426
COURSE UNITSHoursECTS
Global Marketing Strategies566
Cross Cultural Negotiation566
Option 1 *5618
* Final Project (Option 1)5618
* Internship (Option 1)5618

Admission exams

04 Economics or 09 Geography or 18 Portuguese.

Coordinator

Admissions

Candidates interested in joining IPAM can apply throughout the year.

The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.

To start the admission process, the candidate must follow these 3 steps.

Lisbon: +351 210 205 702Porto: +351 220 280 502Online: +351 210 205 702