Global Bachelor
Marketing - LisbonBe whatever you want to be with a Global Bachelor in Marketing from IPAM!
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Global Bachelor in Marketing, Lisboa

The global bachelor’s degree in Marketing is designed to meet the challenges of the disruptive and ever-changing global market environment, being the only program in Portugal taught in English.

It is future-oriented, and internationally-minded, with fully digital content and an analytical focus. Our learning environment aims to enhance students learning experience with the support of a highly skilled team of professors with international experience & know-how. It also stimulates students' international experience, both within the classroom and by going abroad through international partnership programs, giving the students a wide perspective of the professional market and employability.

The academic model is based on a strong practical component where students respond to real business challenges from various companies including startups, small to medium-sized companies and multinationals.

Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement brand, pricing, channel, and promotional strategies and develop digital marketing strategies.

Be whatever you want to be with a Global Bachelor in Marketing from IPAM!

Start date
September 2023
3 Years | 6 Semesters

Information Request.

Fill the form to request information about the program.

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International experience | Parnertships

Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (New York), DCU (Dublin) and EPHEC (Brussels).


Throughout the program, students will have the chance to work on Employability Lab, supporting them to get in contact with the labor market.

Students will also partner with global brands with international recognition in work projects and through internships.

Career opportunities

  • Marketing Management
  • Market Analyst and Research
  • Brand Consultancy
  • Brand Management
  • Pricing Analyst
  • Product Management
  • Digital Marketeer
  • Strategic Marketing
  • Creative Strategist
  • Sales and Promotions
  • Chief Marketing Officer
  • Marketing & International Business
  • Advertising
  • Communication
  • Online Performance
  • Digital Business
  • Social Media Management


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Study plan structure

1st Semester
2nd Semester
3rd Semester
4th Semester
5th Semester
6th Semester
Course UnitsHoursECTS
Global Economics426
Marketing Principles566
Cross Cultural Studies426
Interpersonnal Skills283
Research methods283
Marketing Strategy566
Consumer Behaviour426
Managing Global Teams283
Business Developement for Alternative Futures283
Marketing Research426
Data Analysis426
Financial Management426
Customer Management426
Trendspotting and Future Thinking426
Product Management566
Integrated Marketing Communication566
Digital Business Strategy426
Distribution and Retail566
Price and Cost Management566
New Marketing and Communication Tools426
Services Management426
Integrated Marketing Mix566
Marketing Metrics283
Web Analytics283
Sales Management and Promotion426
Ethics and Social Responsibility426
Global Marketing Strategies566
Cross Cultural Negotiation566
Final Project (Optional 1)5618
Internship (Optional 2)5618

Admission exams

Economics or Geography or Portuguese.



Candidates interested in joining IPAM can apply throughout the year.

The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.

To start the admission process, the candidate must follow these 3 steps.

1. Information request

Schedule a clarification conversation with an Admissions Advisor

2. Documentation

Gather the documentation requested in the admissions process

3. Apply

Proceed with the formalization of the application, in person or online

Certification and accreditation

Accredited by A3ES on 20/02/2018

Registration: R/A-Cr 7/2018 on 20/03/2018 (DGES)

Despacho n.º 7203/2022, de 3 de junho de 2022, II Série nº 108 DR

IPAM Lisboa: Estr. da Correia 53. 1500-210 Lisboa

+351 210 309 930

IPAM Porto: Rua Manuel Pinto de Azevedo, 748. 4100-320 Porto

+351 229 398 089

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