The global bachelor’s degree in Marketing is designed to meet the challenges of the disruptive and ever-changing global market environment, being the only program in Portugal taught in English.
It is future-oriented, and internationally-minded, with fully digital content and an analytical focus. Our learning environment aims to enhance students learning experience with the support of a highly skilled team of professors with international experience & know-how. It also stimulates students' international experience, both within the classroom and by going abroad through international partnership programs, giving the students a wide perspective of the professional market and employability.
The academic model is based on a strong practical component where students respond to real business challenges from various companies including startups, small to medium-sized companies and multinationals.
Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement brand, pricing, channel, and promotional strategies and develop digital marketing strategies.
Be whatever you want to be with a Global Bachelor in Marketing from IPAM!
Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (New York), DCU (Dublin) and EPHEC (Brussels).
Throughout the program, students will have the chance to work on Employability Lab, supporting them to get in contact with the labor market.
Students will also partner with global brands with international recognition in work projects and through internships.
Economics or Geography or Portuguese.
Candidates interested in joining IPAM can apply throughout the year.
The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the Admission Process, the candidate must follow these 3 steps.
Schedule a clarification conversation with an Admissions Advisor
Gather the documentation requested in the admissions process
Proceed with the formalization of the application, in person or online