Pedro Abrunhosa concerts generate economic impact of 25 million euros, IPAM study reveals

The concerts performed in Portugal by Pedro Abrunhosa throughout 2025 generated a direct economic impact estimated at around 25 million euros, according to a study carried out by IPAM.

The conclusions highlight the ability of live music to boost territories by attracting visitors and stimulating consumption in sectors such as catering, accommodation, commerce, mobility and leisure. The impact is driven above all by non-resident spectators, who account for more than half of the audience and concentrate the highest levels of spending.

The results show that open-air concerts, which attracted more than 435,000 spectators, had an estimated economic impact of 20 million euros during 2025, with an average spend of 43 euros per spectator. The indoor shows, with around 65,500 spectators, generated approximately 5 million euros, corresponding to an average spend of 55 euros per person.

The analysis, considered unprecedented in the national music industry, is based on 933 valid responses collected from concert-goers in different parts of the country. The study evaluated the direct effects of events on the local economy, taking into account expenses related to food, travel, accommodation, shopping and leisure activities.