- Vida Académica
This global bachelor in Marketing is designed to meet the challenges of the disruptive and ever changing global market environment, being the only program in Portugal taught in English.
It is future oriented, internationally minded, with fully digital content and analytical focus. Our learning environment aims to enhance students learning experience with the support of a high skilled team of professors and staff. It also stimulates students international experience, both within the classroom and by going abroad through international partnership programs, giving the students a wide perspective of the professional market and employability.
The academic model is based on a strong practical component, where students respond to real business challenges from companies, such as McDonalds, National Geographic, PwC or Branditnext.
Students also have the opportunity to participate in national and international competitions like Spot Games Santa Casa and Global Management Challenge, the world's largest strategy and management competition.
Be whatever you want to be with a Global Bachelor in Marketing from IPAM!
Acredited by A3ES on 20/02/2018
Registration: R/A-Cr 7/2018 on 20/03/2018 (DGES)
Ministerial Order nr. 4298/2018, DR nº 82/2018, Série II of 27/04/2018
|Campus||Quinta do Bom Nome - Lisbon|
Chief Marketing Officer
Marketing & International Business
Throughout the program, students will have the chance to work on Employability Lab, that supports them to get in contact with the labour market.
Students will also partner with global brands with international recognition in work projects and through internships.
“My experience as student of IPAM´s Global Bachelor in Marketing has been nothing but amazing. The close relationship with professors, who are extremely engaged and available, is definitely a plus in this program. Also, the academic model, based on working in partnership with companies allows me to learn how to put in practice the theory from a global marketing perspective.”
|Cross Cultural Studies||60||6|
|Managing Global Teams||30||3|
|Business Developement for Alternative Futures||30||3|
|Trendspotting and Future Thinking||60||6|
|Integrated Marketing Communication||60||6|
|Digital Business Strategy||60||6|
|Distribution and Retail||60||6|
|Price and Cost Management||60||6|
|New Marketing and Communication Tools||60||6|
|Integrated Marketing Mix||60||6|
|Sales Management and Promotion||60||6|
|Ethics and Social Responsibility||60||6|
|Global Marketing Strategies||60||6|
|Cross Cultural Negotiation||60||6|
|Final Project (Optional 1)||60||18|
|Internship (Optional 2)||60||18|