- Vida Académica
The global bachelor’s degree in Marketing is designed to meet the challenges of the disruptive and ever changing global market environment, being the only program in Portugal taught in English.
It is future oriented, internationally minded, with fully digital content and analytical focus. Our learning environment aims to enhance students learning experience with the support of a high skilled team of professors with international experience & know how. It also stimulates students international experience, both within the classroom and by going abroad through international partnership programs, giving the students a wide perspective of the professional market and employability.
The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies including startups, small to medium sized companies and multinationals.
Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement a brand strategy, pricing strategies, channel strategies, promotional strategies and develop digital marketing strategies.
Be whatever you want to be with a Global Bachelor in Marketing from IPAM!
Acredited by A3ES on 20/02/2018
Registration: R/A-Cr 7/2018 on 20/03/2018 (DGES)
Despacho n.º 7203/2022, de 3 de junho de 2022, II Série nº 108 DR
|Campus||Quinta do Bom Nome - Lisbon|
Throughout the program, students will have the chance to work on Employability Lab, that supports them to get in contact with the labour market.
Students will also partner with global brands with international recognition in work projects and through internships.
“My experience as student of IPAM´s Global Bachelor in Marketing has been nothing but amazing. The close relationship with professors, who are extremely engaged and available, is definitely a plus in this program. Also, the academic model, based on working in partnership with companies allows me to learn how to put in practice the theory from a global marketing perspective.”
|Cross Cultural Studies||42||6|
|Managing Global Teams||28||3|
|Business Developement for Alternative Futures||28||3|
|Trendspotting and Future Thinking||42||6|
|Integrated Marketing Communication||56||6|
|Digital Business Strategy||42||6|
|Distribution and Retail||56||6|
|Price and Cost Management||56||6|
|New Marketing and Communication Tools||42||6|
|Integrated Marketing Mix||56||6|
|Sales Management and Promotion||42||6|
|Ethics and Social Responsibility||42||6|
|Global Marketing Strategies||56||6|
|Cross Cultural Negotiation||56||6|
|Final Project (Optional 1)||56||18|
|Internship (Optional 2)||56||18|