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The world is moving at a very fast pace and modern business is increasingly global.
This Master was specially designed to meet the needs and trends of the global marketplace.
The course is fully taught in English and it is an innovative academic experience with its international focus, its emphasis on digital, ethical and sustainable marketing and its strong links with industry.
The philosophy behind this Master favors open knowledge and discovery-led learning, where all stakeholders contribute to the learning process.
Furthermore, it is fostered a culture of learning by doing: putting theory into practice with hands-on industry partnerships, live case studies, practical workshops and teamwork. Upon completion of this course students will be equipped with the comprehensive knowledge, expertise and skills needed to build a successful career in international settings.
Accredited by A3ES on 05/05/2020.
Registration: R/A-Cr 39/2020 on 04/06/2020 (DGES).
Awaits publication of the syllabus in “Diário da República”.
|Campus||Quinta do Bom Nome - Lisboa|
|Global Marketing Strategy||60||6|
|Future Consumption Society||60||6|
|Marketing Research Methods||60||6|
|Talent and Change Management||60||6|
|Disruptive Business Models||60||6|
|Marketing Future Cast||60||6|
|Digital Marketing Strategy||60||6|
|Marketing Metrics and Analytics||60||6|
|Global Marketing Simulator||60||6|
|Global Business Plan||60||6|
|Global Marketing & Branding*||60||12|
|Artificial Intelligence applied to Marketing*||60||12|
|Marketing & Experience with Services*||60||12|
|Sustainability in Marketing Management*||60||12|
|Technology applied to Marketing*||60||12|
|Dissertation / Professional Project / Internship||30||18|
|Global Marketing Challenge Seminar||20||6|
|Dissertation / Professional Project / Internship||30||24|