Call for papers - Special Issue: Marketing Innovation

Scope of the special issue: The aim of this special issue is to contribute to a deeper understanding of the interplay between marketing and innovation. Innovation is critical for the success of companies and organizations in general: only those who permanently aim at finding new solutions for the challenges they face can survive and succeed in the long term. However, innovation is much more than inventing new solutions – it is, above all, the process of value creation based on new solutions. Since the creation of value can only be achieved in the market, marketing becomes a central issue for innovation. Last but not least, innovation in marketing is itself a type of innovation side by side with innovation in products, processes and business models. Guest editor - Prof. Carlos Melo Brito da Universidade do Porto, Faculdade Economia do Porto, Porto Business School.
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  • Call for papers - Special Issue: Marketing Innovation
Call for papers - Special Issue: Marketing Innovation
14 agosto 2018
Scope of the special issue: The aim of this special issue is to contribute to a deeper understanding of the interplay between marketing and innovation. Innovation is critical for the success of companies and organizations in general: only those who permanently aim at finding new solutions for the challenges they face can survive and succeed in the long term. However, innovation is much more than inventing new solutions – it is, above all, the process of value creation based on new solutions. Since the creation of value can only be achieved in the market, marketing becomes a central issue for innovation. Last but not least, innovation in marketing is itself a type of innovation side by side with innovation in products, processes and business models. Guest editor - Prof. Carlos Melo Brito da Universidade do Porto, Faculdade Economia do Porto, Porto Business School.

Some interesting areas of application might be, but are not limited to, the following:

- New consumer trends
- Product design innovation
- New business models and market positioning
- Emerging businesses and blue ocean strategies
- New customers’ approaches
- Use of artificial intelligence in marketing
- Entrepreneurial marketing
- Marketing for start-ups
- Commercialization of intellectual property

**Languages
**Papers can be prepared in English, Portuguese or Spanish, yet they must all include Title, Keywords and Abstract in Portuguese (or Spanish, if original language is Spanish) and English.**Paper dimension and formatting
**Papers should be prepared and formatted using the template used by all RPM papers, which can be found on www.rpm.pt or requested to [rpm@ipam.pt

](mailto:rpm@ipam.pt)**Important Dates
**- 31 December 2018 - Paper submission to rpm@ipam.pt
- 31 March 2019 - Acceptance notification and requests for revision (if applicable)
- 28 February 2019 - Revised papers 'submission
- 15 March 2019 - Final acceptance notification
- June 2019 - Special issue estimated publication date
**
Portuguese Marketing Journal
**The Portuguese Marketing Journal (RPM) is an international journal, the first scientific marketing journal in Portugal.
Born in 1995, with 35 issues, RPM is published twice a year on a regular basis, plus special editions on key trendy themes in marketing and consumer behavior research.
RPM is indexed in ProQuest, EBSCO and Latinindex.

**[>> Download Info

](https://www.europeia.pt/content/files/call_for_papers_revista_portuguesa_de_marketing_-_special_edition_on_marketing_innovation.pdf)
**

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