O André Novais de Paula ocupa também o cargo de Director na APCE - Associação Portuguesa de Comunicação de Empresa e é Co-Autor do livro "Marketing Digital para Empresas | Guia Prático para Aumento das Vendas na Internet". O André é professor convidado no IPAM, na Faculdade de Economia da Universidade de Coimbra e orador habitual em Conferências nacionais. Colabora ainda com diversas entidades de formação sobre a temática de Marketing Relacional e Digital.

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_Director of Creative Strategy at Directimedia at IPAM Lisbon

**André Novais de Paula, Director of Creative Strategy at Directimedia, will give a lecture on April 4 and 8 to the students of the Curricular Unit Relationship Marketing of the Master in Marketing Management. Directmedia is a Relational and Digital Marketing Agency, which since 1988 has helped its Clients to communicate in a personalized and relevant way through the use of Variable Data in integrated Cross-Media campaigns.

_André Novais de Paula also holds the position of Director at APCE - Portuguese Business Communications Association and is Co-Author of the book "Digital Marketing for Business | Practical Guide to Increase Internet Sales". André is a visiting professor at the IPAM, at the Faculty of Economics of the University of Coimbra and a regular speaker at national conferences. It also collaborates with several training entities on the subject of Relational and Digital Marketing.