Degree Applications open for 2025/2026
The Global Degree courses have a strong international focus and are taught in English. You also get a semester of mobility at one of the best schools in the area.
Masters 2025/2026 - Applications open!
Become a professional prepared to lead in a constantly evolving market!
Sign up now with special conditions.
Welcome to IPAM, the Marketing Business School
IPAM is committed to developing Business Leaders capable of creating successful strategic visions in a constantly evolving environment. It operates through an immersive and innovative learning model with strong ties to the corporate world.
Explore the complete educational offer of IPAM with more than 40 innovative programs in Marketing, Business, and Technology.
40
Years of Leadership in Marketing Education in Portugal
94%
Employability
+40
Innovative Programmes in Marketing, Business and Technology
+280
Employability partnerships
85%
From the curricular units
Students respond to real challenges launched by companies
+140
International Mobility Partnerships and 17% International Students
Academic Model
Face-to-face
The classroom is the world. IPAM challenges the traditional concept of classroom teaching and it is this vision that our School imprints in the education of its students. A vision of disruption, of thinking differently, of seeking creative solutions. It is with this Marketing mindset that IPAM students, tomorrow's leaders and future CEOs, look at the market and lead businesses.
Online
IPAM offers a dynamic and motivating learning environment, with the necessary flexibility to articulate the student's personal, academic and professional life, with the resources that ensure a 100% online high quality education. Balancing personal, professional and academic life.
Some highlighted programmes
Be whatever you want to be with a Bachelor in Marketing from IPAM!
The bachelor’s in Marketing is designed to meet the challenges of the disruptive and ever-changing global market environment, being the only program in Portugal taught in English.
This double bachelor's degree provides a deep understanding of global business and marketing principles and practices to excel in the fast-paced international business environment.
Unique and innovative program, specially designed to empower you to lead the needs and trends of the global marketplace.
Unique and innovative program, specially designed to empower you to lead the needs and trends of the global marketplace.
Partnerships with companies
Due to its strong connection with companies, every year more than 50 real cases are developed with companies that are integrated in IPAM's programmes involving more than 1000 students.
Latest news
Reducing school drop-outs requires concrete measures, warn experts at the Student Ombudsmen Meeting
The III Interim Meeting of Student Ombudsmen, held on February 7 at the Universidade Europeia, highlighted the urgent need for effective strategies to combat school dropout and guarantee the academic success of higher education students.
February 11 2025
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Cristiano Ronaldo brand reaches record 850€ million, reveals IPAM
IPAM - Instituto Português de Administração e Marketing (Portuguese Institute of Administration and Marketing) has presented a detailed study that values the Cristiano Ronaldo brand in 2025 and reveals a record value of €850 million.
February 5 2025
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IPAM assesses the economic impact of the Allianz CUP Final Four
Study shows the event's contribution to the development of the Leiria region.
January 15 2025
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