You can now apply for a Master’s at IPAM!
Here, you’ll develop the strategic vision that will set you apart in the market.
Lead the Future of Global Business
International perspective. Real‑world skills. English‑taught learning.
Welcome to IPAM, the Marketing Business School
IPAM is committed to developing Business Leaders capable of creating successful strategic visions in a constantly evolving environment. It operates through an immersive and innovative learning model with strong ties to the corporate world.
Explore the complete educational offer of IPAM with more than 40 innovative programs in Marketing, Business, and Technology.
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Years of Leadership in Marketing Education in Portugal
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Employability
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Innovative Programmes in Marketing, Business and Technology
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Employability partnerships
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From the curricular units
Students respond to real challenges launched by companies
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International Mobility Partnerships and 17% International Students
Academic Model
Face-to-face
The classroom is the world. IPAM challenges the traditional concept of classroom teaching and it is this vision that our School imprints in the education of its students. A vision of disruption, of thinking differently, of seeking creative solutions. It is with this Marketing mindset that IPAM students, tomorrow's leaders and future CEOs, look at the market and lead businesses.
Online
IPAM offers a dynamic and motivating learning environment, with the necessary flexibility to articulate the student's personal, academic and professional life, with the resources that ensure a 100% online high quality education. Balancing personal, professional and academic life.
Some highlighted programmes
Marketing Bachelor's - Porto
Be whatever you want to be with a Bachelor in Marketing from IPAM!
Marketing Bachelor's - Lisbon
The bachelor’s in Marketing is designed to meet the challenges of the disruptive and ever-changing global market environment, being the only program in Portugal taught in English.
Double Qualification in Global Business + Marketing - Porto
This double bachelor's degree provides a deep understanding of global business and marketing principles and practices to excel in the fast-paced international business environment.
Master's Degree in Global Business - Porto
Unique and innovative program, specially designed to empower you to lead the needs and trends of the global marketplace.
Master's Degree in Marketing - Lisbon
Unique and innovative program, specially designed to empower you to lead the needs and trends of the global marketplace.
Double Qualification in Global Business + Marketing - Lisbon
A Double Bachelor’s in Global Business and Marketing equips you with strategic, digital, and cross-cultural skills to thrive in global markets and tackle real business challenges.
Can you imagine studying in a place where you’re challenged and connected with the industry every day?
Partnerships with companies
Due to its strong connection with companies, every year more than 50 real cases are developed with companies that are integrated in IPAM's programmes involving more than 1000 students.
Latest news
IPAM study reveals reasons for abstention among young people in the Presidential elections
Abstention among young people in Portugal is increasingly less related to sociodemographic factors and more associated with attitudinal and psychological aspects.
March 16 2026
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IPAM inaugurates new campus in Lisbon with a debate on the future of marketing, business, and technology
The new space was designed to bring students and companies closer together.
March 5 2026
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IPAM Porto debates challenges of national brands
The initiative brings together business representatives and specialists for a reflection on strategy.
February 21 2026
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