The world is moving at a very fast pace and modern business is increasingly global. This Master's was specially designed to meet the needs and trends of the global marketplace.
It is an innovative academic experience with its international scope, multicultural classroom environment, intensive learning dynamics, and strong links with industry. Students learn with leading academics and industry experts and gain insights into the latest thinking and practices in global marketing in the context of sophisticated and demanding consumers, the digital revolution, and globalization.
The philosophy behind this Master's favours open knowledge and discovery-led learning, where all stakeholders contribute to the learning process.
This Master's is designed to address key areas indissociable of the future of marketing: digitalization, artificial intelligence, disruption, analytics, and change management, among others.
This Global Master aims to develop students’ competencies to become marketing professionals with the knowledge and skills needed to build a successful career in settings where a global outlook is deemed essential.
Potential careers include:
Candidates interested in joining IPAM can apply throughout the year.
The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the Admission Process, the candidate must follow these 3 steps:
Schedule a clarification conversation with an Admissions Advisor
Gather the documentation requested in the admissions process
Proceed with the formalization of the application, in person or online
Acredited by A3ES on 09/07/2019 .
Registration: R/A-Cr 53/2019 on 09/08/2019 (DGES).
Despacho n.º 7859/2021 , de 10 de agosto de 2021, II Série nº 151 D.R.
IPAM Lisboa: Estr. da Correia 53. 1500-210 Lisboa
IPAM Porto: Rua Manuel Pinto de Azevedo, 748. 4100-320 Porto
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