Global Master
Marketing - PortoProgram specially designed to meet the needs and trends of the global marketplace.
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IPAM Lisboa
IPAM Porto

Global Master in Marketing, Porto

The world is moving at a very fast pace and modern business is increasingly global. This Master's was specially designed to meet the needs and trends of the global marketplace.

It is an innovative academic experience with its international scope, multicultural classroom environment, intensive learning dynamics, and strong links with industry. Students learn with leading academics and industry experts and gain insights into the latest thinking and practices in global marketing in the context of sophisticated and demanding consumers, the digital revolution, and globalization.

The philosophy behind this Master's favours open knowledge and discovery-led learning, where all stakeholders contribute to the learning process.

Start date
September 2023
2 Years | 4 Semesters
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Why study Global Master in Marketing?

Truly global

  • The course is entirely taught in English and has a multicultural environment in the classroom.
  • Companies involved in the course have international operations.
  • Teachers have substantial global experience, with enriched and broad views.
  • International mobility period (optional), in a network of partner universities.


This Master's is designed to address key areas indissociable of the future of marketing: digitalization, artificial intelligence, disruption, analytics, and change management, among others.

Innovative learning dynamics

  • Curricular units are organized intensively, running in a few weeks instead of the whole semester.
  • Teaching model: one Main Teacher and one Guest Teacher. Being someone deeply engaged in practice, such as an entrepreneur, the latter brings unique expertise to the learning experience.
  • Classes take place from Monday to Thursday, only in the morning.

Marketing with a flavor of entrepreneurship

  • Students are challenged to create their own business in a transversal project.
  • At the end of the Master’s first year, there will be the opportunity for projects to be pitched to investors.

Learning by doing

  • This Master fosters a culture of learning by doing hands-on projects.
  • Contacts with organizations happen throughout the course, in different contexts and formats.
Scholarships in the form of partial tuition fee waivers (up to 50%) are available for eligible applicants. Please do consult more information

Career Opportunities

This Global Master aims to develop students’ competencies to become marketing professionals with the knowledge and skills needed to build a successful career in settings where a global outlook is deemed essential.

Potential careers include:

  • International Marketing Manager
  • Business Development Manager
  • Market Research Analyst
  • Global Product Manager
  • Digital Marketing Strategist
  • Brand Manager; Strategy Consultant
  • Marketing Partnerships Manager
  • Customer Engagement Manager
  • Transformation and Innovation Manager.


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Study Plan

Global Marketing Strategy486
Future Consumption Society406
Marketing Research Methods486
Talent and Change Management486
Disruptive Business Models486
Marketing Future Cast486
Digital Marketing Strategy486
Marketing Metrics and Analytics486
Global Marketing Simulator406
Global Business Plan406
Global Marketing & Branding*7012
Artificial Intelligence applied to Marketing*7012
Marketing & Experience with Services*7012
Sustainability in Marketing Management*7012
Technology applied to Marketing*7012
Dissertation / Professional Project / Internship 4218
* Optional
Global Marketing Challenge Seminar286
Dissertation / Professional Project / Internship4224



Candidates interested in joining IPAM can apply throughout the year.

The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.

To start the Admission Process, the candidate must follow these 3 steps:

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1. Information Request

Schedule a clarification conversation with an Admissions Advisor

1. Information Request

Schedule a clarification conversation with an Admissions Advisor

2. Documentation

Gather the documentation requested in the admissions process

3. Apply

Proceed with the formalization of the application, in person or online

Certification and Accreditation

Acredited by A3ES on 09/07/2019 .

Registration: R/A-Cr 53/2019 on 09/08/2019 (DGES).

Despacho n.º 7859/2021 , de 10 de agosto de 2021, II Série nº 151 D.R.

IPAM Lisboa: Estr. da Correia 53. 1500-210 Lisboa

+351 210 309 930

IPAM Porto: Rua Manuel Pinto de Azevedo, 748. 4100-320 Porto

+351 229 398 089

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