Planning, managing, executing, and evaluating digital marketing strategies that enhance the online presence of companies, products, and brands.

A program that prepares professionals with a digital vision and credibility to lead the digital transformation of the organizations they are integrated into, helping the Portuguese business community succeed in the new digital economy.

The Master's Degree in Marketing and Technology is the first one-year program in Portugal that combines a tech-driven approach to marketing, to leverage the potential of technologies in business.

A program that delves into the use of data to guide marketing strategies, focusing on three major areas: Marketing Research, Intelligence and Visualization, and Analytics.

Unique and innovative program, specially designed to empower you to lead the needs and trends of the global marketplace.

A technology-based master's degree with a strong component of innovation and a focus on entrepreneurship development. The program is developed in partnership with IADE - Faculty of Design, Technology, and Communication.