Global Bachelor
Marketing - PortoBe whatever you want to be with a Global Bachelor in Marketing from IPAM!
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IPAM Lisboa
IPAM Porto

Marketing Global Bachelor, Porto

The global bachelor’s degree in Marketing is designed to meet the challenges of the disruptive and ever-changing global market environment, being the only program in Portugal taught in English.

It is future-oriented, and internationally-minded, with fully digital content and an analytical focus. Our learning environment aims to enhance students learning experience with the support of a highly skilled team of professors with international experience & know-how. It also stimulates students' international experience, both within the classroom and by going abroad through international partnership programs, giving the students a wide perspective of the professional market and employability.

The academic model is based on a strong practical component where students respond to real business challenges from various companies including startups, small to medium-sized companies and multinationals.

Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement brand, pricing, channel, and promotional strategies and develop digital marketing strategies.

Be whatever you want to be with a Global Bachelor in Marketing from IPAM!

Start date
September 2023
Duration
3 Years | 6 Semesters
Schedule
Daytime
Language
English
Portugal
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International Experience | Parnertships

Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (New York), DCU (Dublin) and EPHEC (Brussels).

Companies

Throughout the program, students will have the chance to work on Employability Lab, supporting them to get in contact with the labor market.

Students will also partner with global brands with international recognition in work projects and through internships.

Career opportunities

  • Marketing Management
  • Market Analyst and Research
  • Brand Consultancy
  • Brand Management
  • Pricing Analyst
  • Product Management
  • Digital Marketeer
  • Strategic Marketing ; Creative Strategist
  • Sales and Promotions
  • Chief Marketing Officer
  • Marketing & International Business
  • Advertising
  • Communication
  • Online Performance
  • Digital Business
  • Social Media Management

Testimonials

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Syllabus

Study Plan Structure

1st SEMESTER
2nd SEMESTER
3rd SEMESTER
4th SEMESTER
5th SEMESTER
6th SEMESTER
COURSE UNITS HourECTS
Global Economics426
Marketing Principals566
Cross Cultural Studies426
Interpersonnal Skills283
Research methods 283
Statistics426
COURSE UNITS HourECTS
Marketing Strategy566
Consumer Behaviour426
Managing Global Teams283
Business Development for Alternative Futures283
Marketing Research426
Data Analysis426
COURSE UNITS HourECTS
Financial Management426
Customer Management426
Trendspotting and Future Thinking426
Product Management566
Integrated Marketing Communication566
COURSE UNITS HourECTS
Digital Business Strategy426
Distribution and Retail566
Price and Cost Management566
New Marketing and Communication Tools426
Services Management426
COURSE UNITS HourECTS
Integrated Marketing Mix566
Marketing Metrics283
Web Analitics283
Sales Management and Promotion426
Budgeting426
Ethics and Social Responsibility426
COURSE UNITS HourECTS
Global Marketing Strategies566
Cross Cultural Negotiation566
Final Project12618

Faculty

Admissions

Candidates interested in joining IPAM can apply throughout the year.

The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.

To start the Admission Process, the candidate must follow these 3 steps.

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1. Information Request

Schedule a clarification conversation with an Admissions Advisor

1. Information Request

Schedule a clarification conversation with an Admissions Advisor

2. Documentation

Gather the documentation requested in the admissions process

3. Apply

Proceed with the formalization of the application, in person or online

Certification and Accreditation

Acredited by A3ES on 21/04/2017

Registration: R/A-Cr 70/2017 on 23/06/2017 (DGES)

Despacho n.º 7901/2021 , de 11 de agosto de 2 021, II Série nº 155 D.R

IPAM Lisboa: Estr. da Correia 53. 1500-210 Lisboa

+351 210 309 930

IPAM Porto: Rua Manuel Pinto de Azevedo, 748. 4100-320 Porto

+351 229 398 089

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